---
title: "Brown Sugar — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/brown-sugar"
last_updated: "2026-08-05T23:09:57.018Z"
locale: en
meta:
description: "Niche score 24/100 · $2K/yr market · 9K searches/yr · $4.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $2K/yr market · 9K searches/yr · $4.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brown Sugar — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **brown sugar**
**Skip it**
Soft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Market size 1Growth 0Conversion 66Competition 6Returns 100Price range 0Avg price 12Brand share 0Review moat 99Quality gap 14
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****16.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$4.19**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$2K**
$2K/yr · 9K searches
**Growth**
**Bad****-53.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.07–$5.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, brown sugar is a $2K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brown sugar market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$13K–$17K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **32.5%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- SIS54% - RedMan22% - Pagoda17% - Simply Natural4% - Taffy3%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -53.4% search growth over the last 90 days.
250150Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/sg/grocery/brown-sugar/trend)
## **Top brown sugar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22420%$44730%$67140%$894110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SIS Fine Textured Brown Sugar For Cooking and Desserts 800g**SIS**$3.83**4.5★30 rev](https://www.amazon.sg/dp/B06Y2DMWPL) [2**RedMan Brown Sugar 1Kg**RedMan**$5.51**4.9★12 rev](https://www.amazon.sg/dp/B07MGG1YWZ) [3**SIS Natural Granulated Raw Sugar 800g**SIS**$3.58**4.8★43 rev](https://www.amazon.sg/dp/B06Y2FM7HJ) [4**Pagoda Dark Brown Sugar 500g**Pagoda**$2.21**4.5★10 rev](https://www.amazon.sg/dp/B07CGRG4HQ) [5**Pagoda Demerara Sugar 500g**Pagoda**$2.07**5.0★4 rev](https://www.amazon.sg/dp/B07CJCCXPM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Taffy Low GI Natural Raw Sugar Brown**Taffy**$4.71**18 rev4y ago](https://www.amazon.sg/dp/B09S5MHB6P) [**Simply Natural Organic Cane Sugar 1kg**Simply Natural**$5.93**2 rev6y ago](https://www.amazon.sg/dp/B07LC5P6SG) [**RedMan Brown Sugar 1Kg**RedMan**$5.51**12 rev7y ago](https://www.amazon.sg/dp/B07MGG1YWZ) [**Pagoda Dark Brown Sugar 500g**Pagoda**$2.21**10 rev7y ago](https://www.amazon.sg/dp/B07CGRG4HQ) [**Pagoda Demerara Sugar 500g**Pagoda**$2.07**4 rev7y ago](https://www.amazon.sg/dp/B07CJCCXPM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simply Natural Organic Cane Sugar 1kg**Simply Natural**$5.93**5.0★**▲ 71%**](https://www.amazon.sg/dp/B07LC5P6SG) [**RedMan Dark Brown Sugar 1Kg**RedMan**$5.72**4.5★**▲ 64%**](https://www.amazon.sg/dp/B07MTCCYWX) [**Pagoda Dark Brown Sugar 500g**Pagoda**$2.21**4.5★**▲ 10%**](https://www.amazon.sg/dp/B07CGRG4HQ) [**SIS Fine Textured Brown Sugar For Cooking and Desserts 800g**SIS**$3.83**4.5★**— 1%**](https://www.amazon.sg/dp/B06Y2DMWPL) [**SIS Natural Granulated Raw Sugar 800g**SIS**$3.58**4.8★**— 4%**](https://www.amazon.sg/dp/B06Y2FM7HJ)
**~~View all trending →~~**
## **Common questions**
- **Is brown sugar profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 8 tracked products. 90-day search growth is -53.4%. Flapen's verdict: Skip it (24/100).
- **How competitive is the brown sugar niche?**
- 5 brands and 2 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **When does demand for brown sugar peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the brown sugar niche?**
- Listings span $2.07–$5.93; the average listing price is $4.19 (sweet spot $15–$100). The average incumbent carries 16 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**bird nest**](https://flapen.com/research/sg/grocery/bird-nest)$3K/yr+8.0%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**crackers**](https://flapen.com/research/sg/grocery/crackers)$10K/yr-42.5%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)