---
title: "Brie — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/brie"
last_updated: "2026-08-06T00:21:57.123Z"
locale: en
meta:
description: "Niche score 37/100 · $5K/yr market · 5K searches/yr · $9.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $5K/yr market · 5K searches/yr · $9.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brie — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **brie**
**Skip it**
Prices mostly outside the sweet spot ($5.33–$14.73) — this niche doesn't clear our bar today.
Market size 1Growth 6Conversion 85Competition 16Returns 100Price range 0Avg price 27Brand share 30Review moat 91Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****171.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.28**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-38.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$5K**
$5K/yr · 5K searches
**Price range**
**Bad****$5.33–$14.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, brie is a $5K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brie market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$12K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **21.5%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**6%**
- Castello32% - Paysan Breton20% - Savencia16% - Emborg10% - Caprice des Dieux9% - Maggie Beer8% - Open — no brand owns it (1 brand, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -38.4% search growth over the last 90 days.
250150Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/sg/grocery/brie/trend)
## **Top brie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$45920%$91830%$1K40%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CASTELLO Danish Brie Cheese 125g - Chilled**Castello**$7.47**4.7★12 rev](https://www.amazon.sg/dp/B07GTSK2YW) [2**Paysan Breton Brie Cheese 125g - Chilled**Paysan Breton**$5.33**4.0★37 rev](https://www.amazon.sg/dp/B08FBTR21V) [3**Lle de France Mini Brie 125g - Chilled**Savencia**$9.96**4.5★8 rev](https://www.amazon.sg/dp/B07MQ6HG5C) [4**Emborg Brie Cheese 125g**Emborg**$6.13**5.0★2 rev](https://www.amazon.sg/dp/B06Y2FQ8TW) [5**President Brie 200g - Chilled**Caprice des Dieux**$13.56**4.6★1,301 rev](https://www.amazon.sg/dp/B0034TOU8W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maggie Beer Brie - Extra Creamy 200g (1 piece)**Maggie Beer**$14.73**0 rev4y ago](https://www.amazon.sg/dp/B0DZ2XMK2K) [**Paysan Breton Brie Cheese 125g - Chilled**Paysan Breton**$5.33**37 rev5y ago](https://www.amazon.sg/dp/B08FBTR21V) [**CASTELLO Danish Brie Cheese 125g - Chilled**Castello**$7.47**12 rev6y ago](https://www.amazon.sg/dp/B07GTSK2YW) [**CASTELLO Double Cream Brie Cheese 150g - Chilled**Castello**$8.53**5 rev6y ago](https://www.amazon.sg/dp/B01MRVEKAW) [**Lle de France Mini Brie 125g - Chilled**Savencia**$9.96**8 rev6y ago](https://www.amazon.sg/dp/B07MQ6HG5C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maggie Beer Brie - Extra Creamy 200g (1 piece)**Maggie Beer**$14.73**0.0★**▲ 93%**](https://www.amazon.sg/dp/B0DZ2XMK2K) [**CASTELLO Danish Brie Cheese 125g - Chilled**Castello**$7.47**4.7★**▲ 45%**](https://www.amazon.sg/dp/B07GTSK2YW) [**Emborg Brie Cheese 125g**Emborg**$6.13**5.0★**▲ 28%**](https://www.amazon.sg/dp/B06Y2FQ8TW) [**Lle de France Brie Bleu 125g - Chilled**Ile de France**$8.51**3.2★**▲ 13%**](https://www.amazon.sg/dp/B01LYBEFR3) [**President Brie 200g - Chilled**Caprice des Dieux**$13.56**4.6★**▲ 13%**](https://www.amazon.sg/dp/B0034TOU8W)
**~~View all trending →~~**
## **Common questions**
- **Is brie profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 8 tracked products. 90-day search growth is -38.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the brie niche?**
- 7 brands and 3 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 87% of demand.
- **When does demand for brie peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the brie niche?**
- Listings span $5.33–$14.73; the average listing price is $9.28 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.
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