---
title: "Bone Broth — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/bone-broth"
last_updated: "2026-08-06T04:05:14.472Z"
locale: en
meta:
description: "Niche score 34/100 · $0/yr market · 6K searches/yr · $22.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $0/yr market · 6K searches/yr · $22.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bone Broth — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **bone broth**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 8Conversion 0Competition 42Returns 100Price range 73Avg price 94Brand share 0Review moat 99Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****26.36**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$22.68**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.58–$48.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-34.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 6K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, bone broth is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bone broth market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$23K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**6%**
- Nutra Organics45% - Maggie Beer19% - Stock Merchant13% - The Stock Merchant6% - CJ Bibigo6% - Campbell's6% - Open — no brand owns it (1 brand, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.0% search growth over the last 90 days.
200150Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/sg/grocery/bone-broth/trend)
## **Top bone broth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Stock Merchant Beef Bone Broth 300g (1 pack)**Stock Merchant**$10.12**0.0★0 rev](https://www.amazon.sg/dp/B07Z485CGZ) [2**Nutra Organics Beef Bone Broth - Hearty Original 125g (1 pack)**Nutra Organics**$37.83**4.7★98 rev](https://www.amazon.sg/dp/B097HPSF2C) [3**Nutra Organics Beef Bone Broth - Concentrate Native Herbs 250g (1 jar)**Nutra Organics**$36.16**5.0★4 rev](https://www.amazon.sg/dp/B0DTDRSS21) [4**Nutra Organics Beef Bone Broth - Concentrate Natural Beef 250g (1 jar)**Nutra Organics**$35.81**3.9★22 rev](https://www.amazon.sg/dp/B0DTDP9ZQV) [5**Maggie Beer Natural Bone Broth - Australian Grass Fed Beef 500g (1 pack)**Maggie Beer**$13.19**0.0★0 rev](https://www.amazon.sg/dp/B0B6BL2FN1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutra Organics Beef Bone Broth - Concentrate Native Herbs 250g (1 jar)**Nutra Organics**$36.16**4 rev1y ago](https://www.amazon.sg/dp/B0DTDRSS21) [**Nutra Organics Beef Bone Broth - Concentrate Natural Beef 250g (1 jar)**Nutra Organics**$35.81**22 rev1y ago](https://www.amazon.sg/dp/B0DTDP9ZQV) [**Country Farms Skinny Broth Instant Beef Bone Broth 10G Protein Collagen Type III Promotes Better Digestion Bone Health 7 Day Plan 7-15g Packets**Country Farms**$20.21**67 rev1y ago](https://www.amazon.sg/dp/B0DF8C7P18) [**The Stock Merchant Concentrated Beef Broth - Orignal 275g**The Stock Merchant**$27.79**0 rev2y ago](https://www.amazon.sg/dp/B0CYTCWSH5) [**Nutra Organics Beef Bone Broth - Hearty Original 125g (1 pack)**Nutra Organics**$37.83**98 rev3y ago](https://www.amazon.sg/dp/B097HPSF2C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Country Farms Skinny Broth Instant Beef Bone Broth 10G Protein Collagen Type III Promotes Better Digestion Bone Health 7 Day Plan 7-15g Packets**Country Farms**$20.21**4.5★**▲ 81%**](https://www.amazon.sg/dp/B0DF8C7P18) [**Nutra Organics Beef Bone Broth - Concentrate Native Herbs 250g (1 jar)**Nutra Organics**$36.16**5.0★**▲ 64%**](https://www.amazon.sg/dp/B0DTDRSS21) [**The Stock Merchant Beef Bone Broth 300g (1 pack)**Stock Merchant**$10.12**0.0★**▲ 42%**](https://www.amazon.sg/dp/B07Z485CGZ) [**Nutra Organics Beef Bone Broth - Concentrate Natural Beef 250g (1 jar)**Nutra Organics**$35.81**3.9★**▲ 10%**](https://www.amazon.sg/dp/B0DTDP9ZQV) [**Nutra Organics Chicken Bone Broth - Homestyle Original 125g (1 pack)**Nutra Organics**$48.00**4.8★**— 10%**](https://www.amazon.sg/dp/B0968N58M6)
**~~View all trending →~~**
## **Common questions**
- **Is bone broth profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 11 tracked products. 90-day search growth is -34.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the bone broth niche?**
- 7 brands and 4 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **When does demand for bone broth peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bone broth niche?**
- Listings span $2.58–$48.00; the average listing price is $22.68 (sweet spot $15–$100). The average incumbent carries 26 reviews — the moat a new listing must climb.
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