---
title: "Biscuit — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/biscuit"
last_updated: "2026-08-08T06:51:06.669Z"
locale: en
meta:
description: "Niche score 44/100 · $0/yr market · 77K searches/yr · $4.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $0/yr market · 77K searches/yr · $4.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biscuit — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **biscuit**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 17Conversion 0Competition 90Returns 100Price range 0Avg price 14Brand share 95Review moat 74Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Review moat**
**Good****524.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$4.92**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$0**
$0/yr · 77K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$1.38–$13.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, biscuit is a $0/yr Amazon Singapore market (77K searches/yr). The top 5 brands hold 37% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biscuit market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$49K–$62K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **23.6%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**37%**
Top 20: 91%
**Top-5 click share**
**25%**
Top 20: 67%
**Open market**
**58%**
- RITZ9% - Munchy's8% - Julie's7% - Biscoff6% - McVitie's6% - Pepperidge Farm5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sg/grocery/biscuit/trend)
## **Top biscuit search terms**
- **biscuits**26K/yr-7.9%4.3% conv. - **biscuit**23K/yr-28.7%3.8% conv. - **cookies**20K/yr-19.1%3.8% conv. - **cookie**8K/yr+13.8%1.8% conv. [**All search terms **](https://flapen.com/research/sg/grocery/biscuit/search-terms)
## **Top biscuit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$04%$06%$08%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Munchys Funmix Assorted Biscuits 500g**Munchy's**$3.95**4.7★7 rev](https://www.amazon.sg/dp/B075KJGHHM) [2**Ritz Crackers Biscuits Box 300g**RITZ**$2.30**4.1★246 rev](https://www.amazon.sg/dp/B00B2KQW72) [3**Lotus Biscoff - Caramelized Biscuit Cookies - 1P x 25 Count - 156g - Non-GMO Project Verified and Vegan**Lotus**$3.43**4.2★95 rev](https://www.amazon.sg/dp/B003H505XM) [4**McVities Original Digestive Wheat Biscuits 400g**McVitie's**$3.43**4.8★13 rev](https://www.amazon.sg/dp/B0095EYL8O) [5**Ritz Cheese Cream Sandwich Biscuits Multipack 243g**RITZ**$2.78**4.6★25 rev](https://www.amazon.sg/dp/B07YDH5MBD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BRITANNIA MARIE GOLD BISCUIT 150g**BRITANNIA**$1.38**32 rev1y ago](https://www.amazon.sg/dp/B00ADA3ECI) [**Kit Kat Mini Moments 201g**Kit Kat**$8.03**115 rev2y ago](https://www.amazon.sg/dp/B0BWFH7ZP2) [**Nutella Biscuits T14 Cookies**Nutella**$5.26**149 rev3y ago](https://www.amazon.sg/dp/B0C4DPT7GV) [**Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan**Biscoff**$6.33**1,357 rev3y ago](https://www.amazon.sg/dp/B003CJE5EI) [**The Biscuit Collection New Yorkers Double Chocolate Cookies 150 g**The Biscuit Collection**$3.95**9 rev5y ago](https://www.amazon.sg/dp/B08HRYYFFF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutella Biscuits T14 Cookies**Nutella**$5.26**4.6★**▲ 89%**](https://www.amazon.sg/dp/B0C4DPT7GV) [**Munchys Oat Krunch Dark Chocolate Cookies 208g**Oat Krunch**$3.40**4.8★**▲ 64%**](https://www.amazon.sg/dp/B008PMJE70) [**Bahlsen PiCK UP! Minis Choco Chocolate Biscuits Chocolate 106 g**Bahlsen**$5.03**5.0★**▲ 54%**](https://www.amazon.sg/dp/B07NC5MJ75) [**Kit Kat Mini Moments 201g**Kit Kat**$8.03**4.2★**▲ 44%**](https://www.amazon.sg/dp/B0BWFH7ZP2) [**Ritz Crackers Biscuits Box 300g**RITZ**$2.30**4.1★**▲ 34%**](https://www.amazon.sg/dp/B00B2KQW72)
**~~View all trending →~~**
## **Common questions**
- **Is biscuit profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 51 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the biscuit niche?**
- 27 brands and 8 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 37% of demand.
- **When does demand for biscuit peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the biscuit niche?**
- Listings span $1.38–$13.07; the average listing price is $4.92 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.
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