---
title: "Biscoff — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/biscoff"
last_updated: "2026-08-08T06:51:18.181Z"
locale: en
meta:
description: "Niche score 22/100 · $0/yr market · 7K searches/yr · $6.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · $0/yr market · 7K searches/yr · $6.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biscoff — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **biscoff**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 1Conversion 0Competition 19Returns 100Price range 15Avg price 18Brand share 0Review moat 60Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,086.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$6.45**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.38–$17.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-48.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 7K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, biscoff is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 22/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biscoff market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$10K–$13K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Biscoff62% - Lotus29% - Amae8%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -48.6% search growth over the last 90 days.
450350Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/sg/grocery/biscoff/trend)
## **Top biscoff products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan**Biscoff**$6.33**4.6★1,357 rev](https://www.amazon.sg/dp/B003CJE5EI) [2**Lotus Biscoff - Caramelized Biscuit Cookies - 1P x 25 Count - 156g - Non-GMO Project Verified and Vegan**Lotus**$3.43**4.2★95 rev](https://www.amazon.sg/dp/B003H505XM) [3**Lotus Biscoff Biscuit Spread Crunchy 0.38 kilogram**Biscoff**$6.67**4.6★1,874 rev](https://www.amazon.sg/dp/B00J2R6RDQ) [4**Lotus Original Caramelised Biscuits 250g**Biscoff**$4.41**4.7★2,588 rev](https://www.amazon.sg/dp/B01CNNQS1G) [5**Lotus Biscoff Spread smooth 400g**Lotus**$7.08**4.6★151 rev](https://www.amazon.sg/dp/B01FS6HIEG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan**Biscoff**$6.33**1,357 rev3y ago](https://www.amazon.sg/dp/B003CJE5EI) [**Amae Lotus Root - Handpicked 400g**Amae**$4.03**28 rev6y ago](https://www.amazon.sg/dp/B06ZZ6P5DY) [**Lotus Biscoff & GO Cookie Butter and Breadsticks Snack Pack non GMO + Vegan 1.6 Oz (Pack of 8)**Biscoff**$17.31**1,792 rev7y ago](https://www.amazon.sg/dp/B07D4QWNZL) [**Lotus Original Caramelised Biscuits 250g**Biscoff**$4.41**2,588 rev9y ago](https://www.amazon.sg/dp/B01CNNQS1G) [**Lotus Biscoff Spread smooth 400g**Lotus**$7.08**151 rev10y ago](https://www.amazon.sg/dp/B01FS6HIEG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lotus Biscoff Spread smooth 400g**Lotus**$7.08**4.6★**▲ 87%**](https://www.amazon.sg/dp/B01FS6HIEG) [**Lotus Biscoff & GO Cookie Butter and Breadsticks Snack Pack non GMO + Vegan 1.6 Oz (Pack of 8)**Biscoff**$17.31**4.6★**▲ 22%**](https://www.amazon.sg/dp/B07D4QWNZL) [**Lotus Biscoff Biscuit Spread Crunchy 0.38 kilogram**Biscoff**$6.67**4.6★**— 7%**](https://www.amazon.sg/dp/B00J2R6RDQ) [**Lotus Original Caramelised Biscuits 250g**Biscoff**$4.41**4.7★**— 3%**](https://www.amazon.sg/dp/B01CNNQS1G) [**Lotus Biscoff - Caramelized Biscuit Cookies - 1P x 25 Count - 156g - Non-GMO Project Verified and Vegan**Lotus**$3.43**4.2★**▼ 11%**](https://www.amazon.sg/dp/B003H505XM)
**~~View all trending →~~**
## **What buyers say about biscoff**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**100%
*“The Jam tastes fine”*
## **Common questions**
- **Is biscoff profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 8 tracked products. 90-day search growth is -48.6%. Flapen's verdict: Skip it (22/100).
- **How competitive is the biscoff niche?**
- 3 brands and 3 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **When does demand for biscoff peak?**
- Demand peaks in Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the biscoff niche?**
- Listings span $2.38–$17.31; the average listing price is $6.45 (sweet spot $15–$100). The average incumbent carries 1,087 reviews — the moat a new listing must climb.
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