---
title: "Bird Nest — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/bird-nest"
last_updated: "2026-08-08T06:51:57.626Z"
locale: en
meta:
description: "Niche score 44/100 · $3K/yr market · 3K searches/yr · $33.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $3K/yr market · 3K searches/yr · $33.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bird Nest — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **bird nest**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 35Conversion 38Competition 14Returns 100Price range 95Avg price 95Brand share 0Review moat 100Quality gap 79
**Review moat**
**Incredible****3.44**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.08**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.20–$62.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$3K**
$3K/yr · 3K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, bird nest is a $3K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bird nest market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$8K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#781**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **44%**
- **Out of stock**
- **21.9%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- New Moon72% - Kinohimitsu17% - BRAND'S12% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — +8.0% search growth over the last 90 days.
150100Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/bird-nest/trend)
## **Top bird nest products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31920%$63930%$95840%$1K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Moon Birds Nest with White Fungus Rock Sugar (pack of 24) 150g (Pack of 24)**New Moon**$37.87**5.0★3 rev](https://www.amazon.sg/dp/B08DDLB4Q7) [2**New Moon Birds Nest with White Fungus Rock Sugar 150g (Pack of 6)**New Moon**$18.73**4.2★15 rev](https://www.amazon.sg/dp/B08HT3NFTC) [3**Kinohimitsu BirdS Nest With Ginseng 75G X 6 Btls 1.58 kg (Pack of 6)**Kinohimitsu**$38.05**0.0★0 rev](https://www.amazon.sg/dp/B08ZTF7NS3) [4**Kinohimitsu BirdS Nest With Collagen 75Ml X 6 Btls 1.4 kg (Pack of 6)**Kinohimitsu**$23.38**3.9★3 rev](https://www.amazon.sg/dp/B08ZTF7NS4) [5**BRANDS Birds Nest Sugar Free 408ml (Pack of 6)**BRAND'S**$34.46**4.6★4 rev](https://www.amazon.sg/dp/B08PVWH7C2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BRANDS Birds Nest Less Sweet Gift Pack Made With 100% Genuine Birds Nest (42ml) 8s**BRAND'S**$47.36**1 rev3y ago](https://www.amazon.sg/dp/B0CBPBSS6S) [**New Moon Birds Nest Collagen with Manuka Honey 150g (Pack of 24)**New Moon**$62.64**0 rev3y ago](https://www.amazon.sg/dp/B0BC155RXM) [**New Moon New Moon Bird Nest Collagen with Manuka Honey 150g (Pack of 6)**New Moon**$19.05**2 rev4y ago](https://www.amazon.sg/dp/B09HSH5BQ5) [**New Moon New Moon Bird Nest White Fungus with American Ginseng 150G pack of 6**New Moon**$16.20**3 rev4y ago](https://www.amazon.sg/dp/B09FFFYC61) [**BRANDS Birds Nest Sugar Free 408ml (Pack of 6)**BRAND'S**$34.46**4 rev5y ago](https://www.amazon.sg/dp/B08PVWH7C2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Moon Birds Nest with White Fungus Rock Sugar (pack of 24) 150g (Pack of 24)**New Moon**$37.87**5.0★**▲ 54%**](https://www.amazon.sg/dp/B08DDLB4Q7) [**Kinohimitsu BirdS Nest With Collagen 75Ml X 6 Btls 1.4 kg (Pack of 6)**Kinohimitsu**$23.38**3.9★**▲ 53%**](https://www.amazon.sg/dp/B08ZTF7NS4) [**BRANDS Birds Nest Less Sweet Gift Pack Made With 100% Genuine Birds Nest (42ml) 8s**BRAND'S**$47.36**5.0★**▲ 20%**](https://www.amazon.sg/dp/B0CBPBSS6S) [**New Moon Birds Nest Collagen with Manuka Honey 150g (Pack of 24)**New Moon**$62.64**0.0★**▲ 12%**](https://www.amazon.sg/dp/B0BC155RXM) [**BRANDS Birds Nest Sugar Free 408ml (Pack of 6)**BRAND'S**$34.46**4.6★**— 0%**](https://www.amazon.sg/dp/B08PVWH7C2)
**~~View all trending →~~**
## **What buyers say about bird nest**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**100%
*“Value for money”*
## **Common questions**
- **Is bird nest profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 9 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the bird nest niche?**
- 3 brands and 5 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the bird nest niche?**
- Listings span $16.20–$62.64; the average listing price is $33.08 (sweet spot $15–$100). The average incumbent carries 3 reviews — the moat a new listing must climb.
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