---
title: "Betty Crocker — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/betty-crocker"
last_updated: "2026-08-08T06:05:39.749Z"
locale: en
meta:
description: "Niche score 30/100 · $0/yr market · 5K searches/yr · $4.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $0/yr market · 5K searches/yr · $4.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Betty Crocker — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **betty crocker**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 43Conversion 0Competition 22Returns 100Price range 0Avg price 13Brand share 0Review moat 73Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****571.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$4.55**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$0**
$0/yr · 5K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.76–$7.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, betty crocker is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **betty crocker market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$5K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **15.6%**
- **Avg brand age**
- **118 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Betty Crocker100%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +14.4% search growth over the last 90 days.
250150Spike '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/sg/grocery/betty-crocker/trend)
## **Top betty crocker search terms**
- **betty crocker**2K/yr+41.6%4.6% conv. - **cake mix**2K/yr-10.8%2.1% conv. - **cookie mix**623/yr+0.0%6.0% conv. [**All search terms **](https://flapen.com/research/sg/grocery/betty-crocker/search-terms)
## **Top betty crocker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Betty Crocker Super Moist Cake Mix Butter Recipe 430g**Betty Crocker**$4.06**3.2★5 rev](https://www.amazon.sg/dp/B06XZQ2NWF) [2**Betty Crocker Cookie Mix Chocolate Chip 430g**Betty Crocker**$4.10**4.4★3 rev](https://www.amazon.sg/dp/B06Y13VXHM) [3**Betty Crocker Fudge Brownie Mix Double Chocolate 430g**Betty Crocker**$4.28**4.7★4 rev](https://www.amazon.sg/dp/B06Y1349GK) [4**Betty Crocker Super Moist Cake Mix Devils Food 430g**Betty Crocker**$3.82**4.6★4 rev](https://www.amazon.sg/dp/B06Y1456ZG) [5**Betty Crocker Super Moist Cake Mix Chocolate 430g**Betty Crocker**$3.76**4.8★9 rev](https://www.amazon.sg/dp/B06Y143X3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Betty Crocker French Vanilla Supermoist 375g USA IMPORTL8**Betty Crocker**$4.89**4,865 rev1y ago](https://www.amazon.sg/dp/B0C47QSHZD) [**Betty Crocker Soft Baked Cookie Mix Birthday Cake Batter Flavored 16.8 oz**Betty Crocker**$7.85**246 rev1y ago](https://www.amazon.sg/dp/B0DP3MHDQM) [**Betty Crocker Super Moist Cake Mix Butter Recipe 430g**Betty Crocker**$4.06**5 rev9y ago](https://www.amazon.sg/dp/B06XZQ2NWF) [**Betty Crocker Cookie Mix Chocolate Chip 430g**Betty Crocker**$4.10**3 rev9y ago](https://www.amazon.sg/dp/B06Y13VXHM) [**Betty Crocker Fudge Brownie Mix Double Chocolate 430g**Betty Crocker**$4.28**4 rev9y ago](https://www.amazon.sg/dp/B06Y1349GK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Betty Crocker Fudge Brownie Mix Double Chocolate 430g**Betty Crocker**$4.28**4.7★**▲ 103%**](https://www.amazon.sg/dp/B06Y1349GK) [**Betty Crocker French Vanilla Supermoist 375g USA IMPORTL8**Betty Crocker**$4.89**4.7★**▲ 70%**](https://www.amazon.sg/dp/B0C47QSHZD) [**Betty Crocker Muffin Mix Chocolate Chip 430g**Betty Crocker**$4.22**4.2★**▲ 36%**](https://www.amazon.sg/dp/B06XZQFGGC) [**Betty Crocker Super Moist Cake Mix Devils Food 430g**Betty Crocker**$3.82**4.6★**— 9%**](https://www.amazon.sg/dp/B06Y1456ZG) [**Betty Crocker Super Moist Cake Mix Butter Recipe 430g**Betty Crocker**$4.06**3.2★**— 6%**](https://www.amazon.sg/dp/B06XZQ2NWF)
**~~View all trending →~~**
## **Common questions**
- **Is betty crocker profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 9 tracked products. 90-day search growth is +14.4%. Flapen's verdict: Skip it (30/100).
- **How competitive is the betty crocker niche?**
- 1 brands and 2 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **When does demand for betty crocker peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the betty crocker niche?**
- Listings span $3.76–$7.85; the average listing price is $4.55 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.
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