---
title: "Beer — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/beer"
last_updated: "2026-08-08T05:23:20.494Z"
locale: en
meta:
description: "Niche score 41/100 · $0/yr market · 130K searches/yr · $30.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $0/yr market · 130K searches/yr · $30.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beer — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **beer**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 22Conversion 0Competition 35Returns 100Price range 85Avg price 95Brand share 42Review moat 98Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****42.95**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$30.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.29–$72.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 130K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, beer is a $0/yr Amazon Singapore market (130K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beer market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$458K–$610K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **76%**
- **Out of stock**
- **45.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**16%**
- Carlsberg39% - Kirin16% - Tiger15% - Anchor5% - Heineken4% - Erdinger4% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -6.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/sg/grocery/beer/trend)
## **Top beer search terms**
- **beer**107K/yr+0.9%1.8% conv. - **carlsberg beer**11K/yr-33.0%2.5% conv. - **carlsberg**6K/yr-51.4%3.2% conv. - **asahi beer**6K/yr-34.1%0.9% conv. [**All search terms **](https://flapen.com/research/sg/grocery/beer/search-terms)
## **Top beer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CARLSBERG Danish Pilsner Beer Can 24 x 320ml**Carlsberg**$35.07**4.4★31 rev](https://www.amazon.sg/dp/B088HY7CGT) [2**CARLSBERG Green Label Beer Can 24 x 320ml**Carlsberg**$35.11**4.3★33 rev](https://www.amazon.sg/dp/B071H8M84Y) [3**Kirin Ichiban Lager Beer Can 350ml (Pack of 6)**Kirin**$13.97**4.6★244 rev](https://www.amazon.sg/dp/B00H1KHQAO) [4**Tiger Lager Beer Can Carton 24 x 320ml**Tiger**$34.18**4.7★45 rev](https://www.amazon.sg/dp/B07W6Q69FZ) [5**Heineken Lager Beer Slim Can 320ml (Pack of 24)**Heineken**$46.21**4.6★34 rev](https://www.amazon.sg/dp/B0070AMR0Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carlsberg Smooth Draught Beer Can 320 ml (Pack of 24)**Carlsberg**$37.99**6 rev4y ago](https://www.amazon.sg/dp/B0B4VSFPDM) [**Tuborg Strong Lager Beer 490ml 24s can**Tuborg**$60.03**1 rev4y ago](https://www.amazon.sg/dp/B09LV6NZXJ) [**Erdinger Weissbier Wheat Beer Can 500ml (Pack of 4)**Erdinger**$15.52**6 rev5y ago](https://www.amazon.sg/dp/B08X82LVKK) [**Anchor Smooth Pilsener Beer Can 24 x 320ml**Anchor**$30.23**5 rev5y ago](https://www.amazon.sg/dp/B006ZELRDE) [**Tiger Crystal Beer Can 10 x 320ml**Tiger**$16.81**14 rev6y ago](https://www.amazon.sg/dp/B08CHHWV4F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barons Strong Brew Lager Beer Quart Bottle 633ml**Baron's**$6.29**0.0★**▲ 354%**](https://www.amazon.sg/dp/B007008LM2) [**Hoegaarden White Beer Bottles 24 x 330ml**Hoegaarden**$70.47**4.8★**▲ 322%**](https://www.amazon.sg/dp/B007UOLCD8) [**Tuborg Strong Lager Beer 490ml 24s can**Tuborg**$60.03**5.0★**▲ 108%**](https://www.amazon.sg/dp/B09LV6NZXJ) [**Kronenbourg Blanc Can 320ml (Pack of 4)**Kronenbourg**$10.84**4.7★**▲ 66%**](https://www.amazon.sg/dp/B07FRHRCKQ) [**Kirin Ichiban Lager Beer Can 500ml (Pack of 6)**Kirin**$25.18**4.3★**▲ 63%**](https://www.amazon.sg/dp/B00E87WSRY)
**~~View all trending →~~**
## **Common questions**
- **Is beer profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 21 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the beer niche?**
- 14 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 80% of demand.
- **When does demand for beer peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the beer niche?**
- Listings span $6.29–$72.67; the average listing price is $30.52 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**biscuit**](https://flapen.com/research/sg/grocery/biscuit)$0/yr-15.6%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**pork**](https://flapen.com/research/sg/grocery/pork)$2K/yr-8.7%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)