---
title: "Beancurd — $620/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/beancurd"
last_updated: "2026-08-08T07:50:09.973Z"
locale: en
meta:
description: "Niche score 22/100 · $620/yr market · 3K searches/yr · $3.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · $620/yr market · 3K searches/yr · $3.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beancurd — $620/yr Amazon SG Niche (2026) - Flapen"
---
# **beancurd**
**Skip it**
A small market ($620/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 61Competition 0Returns 100Price range 0Avg price 9Brand share 0Review moat 99Quality gap 6
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$3.40**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.9★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$620**
$620/yr · 3K searches
**Growth**
**Bad****-59.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$1.29–$6.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, beancurd is a $620/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 22/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beancurd market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$3K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **34.1%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Everbest33% - FORTUNE29% - 3A19% - Serve by Hai Sia19%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -59.0% search growth over the last 90 days.
150100Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/sg/grocery/beancurd/trend)
## **Top beancurd search terms**
- **beancurd**2K/yr-59.2%2.2% conv. - **bean curd**789/yr-53.1%3.7% conv. - **beancurd skin**737/yr-65.4%0.0% conv. [**All search terms **](https://flapen.com/research/sg/grocery/beancurd/search-terms)
## **Top beancurd products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6220%$12430%$18640%$248110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Everbest Fried Bean Curd Sheet 200g - Frozen**Everbest**$3.05**5.0★1 rev](https://www.amazon.sg/dp/B0BNGC656P) [2**Fortune Tau Kwa 2 x 225g (Packaging may vary) - Chilled**FORTUNE**$1.29**4.6★51 rev](https://www.amazon.sg/dp/B071YZBKSV) [3**3A Red Beancurd 250g**3A**$2.45**5.0★3 rev](https://www.amazon.sg/dp/B07JGXY7KP) [4**Serve by Hai Sia XL Fried Bean Curd Skin (Tau Kee) 300g - Frozen**Serve by Hai Sia**$6.81**5.0★1 rev](https://www.amazon.sg/dp/B08N2GSCWL)
### **Newest**
by launch date
[**Everbest Fried Bean Curd Sheet 200g - Frozen**Everbest**$3.05**1 rev3y ago](https://www.amazon.sg/dp/B0BNGC656P) [**Serve by Hai Sia XL Fried Bean Curd Skin (Tau Kee) 300g - Frozen**Serve by Hai Sia**$6.81**1 rev5y ago](https://www.amazon.sg/dp/B08N2GSCWL) [**3A Red Beancurd 250g**3A**$2.45**3 rev7y ago](https://www.amazon.sg/dp/B07JGXY7KP) [**Fortune Tau Kwa 2 x 225g (Packaging may vary) - Chilled**FORTUNE**$1.29**51 rev7y ago](https://www.amazon.sg/dp/B071YZBKSV)
### **Trending**
90-day click momentum
[**3A Red Beancurd 250g**3A**$2.45**5.0★**▲ 137%**](https://www.amazon.sg/dp/B07JGXY7KP) [**Serve by Hai Sia XL Fried Bean Curd Skin (Tau Kee) 300g - Frozen**Serve by Hai Sia**$6.81**5.0★**— 8%**](https://www.amazon.sg/dp/B08N2GSCWL) [**Fortune Tau Kwa 2 x 225g (Packaging may vary) - Chilled**FORTUNE**$1.29**4.6★**— 6%**](https://www.amazon.sg/dp/B071YZBKSV) [**Everbest Fried Bean Curd Sheet 200g - Frozen**Everbest**$3.05**5.0★**▼ 25%**](https://www.amazon.sg/dp/B0BNGC656P)
## **Common questions**
- **Is beancurd profitable to sell on Amazon Singapore?**
- The niche generates $620/yr across 4 tracked products. 90-day search growth is -59.0%. Flapen's verdict: Skip it (22/100).
- **How competitive is the beancurd niche?**
- 4 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for beancurd peak?**
- Demand peaks in Feb; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the beancurd niche?**
- Listings span $1.29–$6.81; the average listing price is $3.40 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.
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