---
title: "Reviews — basmati rice - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/basmati-rice/reviews"
last_updated: "2026-08-08T08:48:23.327Z"
locale: en
meta:
  description: "Niche score 36/100 · $3K/yr market · 15K searches/yr · $10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $3K/yr market · 15K searches/yr · $10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — basmati rice - Flapen"
---

# **basmati rice**

**Skip it**

A small market ($3K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 15Conversion 23Competition 46Returns 100Price range 42Avg price 37Brand share 32Review moat 53Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,388.95**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$3.79–$23.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.40**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-19.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$3K**

$3K/yr · 15K searches

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")

## Reviews