---
title: "Basmati Rice — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/basmati-rice"
last_updated: "2026-08-06T04:19:23.495Z"
locale: en
meta:
description: "Niche score 36/100 · $3K/yr market · 15K searches/yr · $10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $3K/yr market · 15K searches/yr · $10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Basmati Rice — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **basmati rice**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 15Conversion 23Competition 46Returns 100Price range 42Avg price 37Brand share 32Review moat 53Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,388.95**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.79–$23.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.40**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-19.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$3K**
$3K/yr · 15K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, basmati rice is a $3K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basmati rice market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$42K–$52K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **21%**
- **Out of stock**
- **38.9%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**8%**
- Daawat50% - Royal India11% - SUPREME8% - Taj8% - LAL. QILLA8% - Temasek Gold6% - Open — no brand owns it (2 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -19.5% search growth over the last 90 days.
450350Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/sg/grocery/basmati-rice/trend)
## **Top basmati rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29620%$59330%$88940%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Daawat Select Basmati Rice 1kg**Daawat**$4.97**4.5★607 rev](https://www.amazon.sg/dp/B00GCDT6H2) [2**Daawat Everyday Gold Basmati Rice 5 kg**Daawat**$12.63**4.2★7,599 rev](https://www.amazon.sg/dp/B00N2WFYB8) [3**Royal India Extra Long Basmati Rice 5kg**Royal India**$16.08**4.6★100 rev](https://www.amazon.sg/dp/B07B6KTJYJ) [4**Daawat Select Basmati Rice 5 kg**Daawat**$23.23**4.3★387 rev](https://www.amazon.sg/dp/B00N8ZGTEU) [5**Taj Basmati Rice 5kg**Taj**$16.41**3.5★25 rev](https://www.amazon.sg/dp/B071VJZRC2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lal Qilla Majestic Extra Long Grain Basmati Rice 1Kg**LAL. QILLA**$3.79**4 rev6y ago](https://www.amazon.sg/dp/B071L9CQQP) [**Lal Qilla Majestic Extra Long Grain Basmati Rice 5kg**LAL. QILLA**$15.89**168 rev6y ago](https://www.amazon.sg/dp/B079P5HB79) [**Temasek Gold Basmati Rice 5kg**Temasek Gold**$18.59**30 rev7y ago](https://www.amazon.sg/dp/B07FPRHG7V) [**Supreme Gold 1121 Basmati Rice 5kg**SUPREME**$15.54**35 rev7y ago](https://www.amazon.sg/dp/B07HB49PZ1) [**Supreme Gold 1121 Basmati Rice 1kg**SUPREME**$3.81**8 rev7y ago](https://www.amazon.sg/dp/B07H9TFYVQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INDIA GATE Classic Basmati Rice 2Kg**INDIA GATE**$9.88**4.5★**▲ 113%**](https://www.amazon.sg/dp/B00PCCR1FI) [**Malika Gold Basmati Rice 5kg**Malika Gold**$16.42**4.7★**▲ 93%**](https://www.amazon.sg/dp/B07FN7LXWB) [**Lal Qilla Majestic Extra Long Grain Basmati Rice 5kg**LAL. QILLA**$15.89**4.3★**▲ 67%**](https://www.amazon.sg/dp/B079P5HB79) [**Daawat Quick Cooking Brown Basmati Rice 1kg**Daawat**$5.43**4.3★**▲ 38%**](https://www.amazon.sg/dp/B00U5MG32W) [**Daawat Super Basmati Rice 1 kg**Daawat**$4.01**4.3★**▲ 32%**](https://www.amazon.sg/dp/B00L1434ES)
**~~View all trending →~~**
## **Common questions**
- **Is basmati rice profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 19 tracked products. 90-day search growth is -19.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the basmati rice niche?**
- 8 brands and 3 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.
- **When does demand for basmati rice peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the basmati rice niche?**
- Listings span $3.79–$23.23; the average listing price is $10.40 (sweet spot $15–$100). The average incumbent carries 1,389 reviews — the moat a new listing must climb.
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