---
title: "Bagel — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/bagel"
last_updated: "2026-08-08T06:06:51.997Z"
locale: en
meta:
description: "Niche score 25/100 · $0/yr market · 14K searches/yr · $6.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · $0/yr market · 14K searches/yr · $6.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bagel — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **bagel**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 13Conversion 0Competition 25Returns 100Price range 0Avg price 17Brand share 0Review moat 100Quality gap 32
**Review moat**
**Incredible****9.17**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$6.06**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 14K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.13–$7.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, bagel is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bagel market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$18K–$24K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **41.8%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- NYC Bagel Factory38% - Baker & Cook31% - Toufayan Bakeries19% - Starter Lab11% - The Starter Lab2%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -24.0% search growth over the last 90 days.
400300Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sg/grocery/bagel/trend)
## **Top bagel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baker & Cook Plain Sourdough Bagels**Baker & Cook**$6.49**4.6★13 rev](https://www.amazon.sg/dp/B092P73C4S) [2**Toufayan Classic Plain Bagels 567g (6 count) - Frozen**Toufayan Bakeries**$6.04**4.5★16 rev](https://www.amazon.sg/dp/B09MHZ3RC7) [3**NYC Bagel Factory Sesame Bagel 5 x 95g - Frozen**NYC Bagel Factory**$7.44**4.6★17 rev](https://www.amazon.sg/dp/B074J5TTGF) [4**NYC Bagel Factory Plain Bagel 5 x 95g (Packaing may vary) - Frozen**NYC Bagel Factory**$7.45**4.4★9 rev](https://www.amazon.sg/dp/B074J5GC35) [5**NYC Bagel Factory Cheese Bagel 5 x 95g - Frozen**NYC Bagel Factory**$6.42**4.9★17 rev](https://www.amazon.sg/dp/B074J67QGV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starter Lab Sourdough Bagels - Plain 360g (3 per pack)**Starter Lab**$6.43**0 rev1y ago](https://www.amazon.sg/dp/B0FBWLF7Z5) [**Starter Lab Sourdough Bagels - Seeded 360g (3 per pack)**Starter Lab**$6.39**0 rev1y ago](https://www.amazon.sg/dp/B0FBWRMDFG) [**Starter Lab Bagel - Seeded (1 piece)**Starter Lab**$2.13**4 rev3y ago](https://www.amazon.sg/dp/B00D8FR90S) [**Starter Lab Bagel - Plain (1 piece)**The Starter Lab**$2.16**2 rev3y ago](https://www.amazon.sg/dp/B0BDQXR4P6) [**Toufayan Classic Plain Bagels 567g (6 count) - Frozen**Toufayan Bakeries**$6.04**16 rev4y ago](https://www.amazon.sg/dp/B09MHZ3RC7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Starter Lab Sourdough Bagels - Seeded 360g (3 per pack)**Starter Lab**$6.39**0.0★**▲ 313%**](https://www.amazon.sg/dp/B0FBWRMDFG) [**Starter Lab Sourdough Bagels - Plain 360g (3 per pack)**Starter Lab**$6.43**0.0★**▲ 240%**](https://www.amazon.sg/dp/B0FBWLF7Z5) [**NYC Bagel Factory Cheese Bagel 5 x 95g - Frozen**NYC Bagel Factory**$6.42**4.9★**▲ 30%**](https://www.amazon.sg/dp/B074J67QGV) [**Toufayan Classic Plain Bagels 567g (6 count) - Frozen**Toufayan Bakeries**$6.04**4.5★**▲ 30%**](https://www.amazon.sg/dp/B09MHZ3RC7) [**NYC Bagel Factory Sesame Bagel 5 x 95g - Frozen**NYC Bagel Factory**$7.44**4.6★**▲ 23%**](https://www.amazon.sg/dp/B074J5TTGF)
**~~View all trending →~~**
## **What buyers say about bagel**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Crispiness**50%
*“taste a little less bagel-ly”*
**Taste-Overall**50%
*“taste a little less bagel-ly”*
## **Common questions**
- **Is bagel profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 12 tracked products. 90-day search growth is -24.0%. Flapen's verdict: Skip it (25/100).
- **How competitive is the bagel niche?**
- 5 brands and 3 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bagel?**
- Top complaints mined from reviews: Crispiness, Taste-Overall. The return rate is 0.0%.
- **When does demand for bagel peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bagel niche?**
- Listings span $2.13–$7.57; the average listing price is $6.06 (sweet spot $15–$100). The average incumbent carries 9 reviews — the moat a new listing must climb.
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