---
title: "Atta — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/atta"
last_updated: "2026-08-06T01:12:37.060Z"
locale: en
meta:
description: "Niche score 19/100 · $0/yr market · 10K searches/yr · $10.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 19/100 · $0/yr market · 10K searches/yr · $10.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Atta — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **atta**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 5Conversion 0Competition 0Returns 100Price range 0Avg price 41Brand share 0Review moat 43Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,168.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.90**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-39.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 10K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$8.00–$13.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, atta is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 19/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **atta market data**
- **Units sold / yr**
- **2K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$16K–$22K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **0%**
- **Out of stock**
- **55.4%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Aashirvaad57% - Prima26% - Pillsbury17%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -39.7% search growth over the last 90 days.
250150Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/sg/grocery/atta/trend)
## **Top atta search terms**
- **atta**7K/yr-43.6%11.2% conv. - **pillsbury**2K/yr-9.7%0.6% conv. - **aata**1K/yr-49.2%14.0% conv. [**All search terms **](https://flapen.com/research/sg/grocery/atta/search-terms)
## **Top atta products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ashirvaad Whole Wheat Flour (Atta) 5kg**Aashirvaad**$13.76**4.5★514 rev](https://www.amazon.sg/dp/B00M8DLLXW) [2**Prima Atta Flour Whole Wheat 5kg**Prima**$8.88**4.8★9 rev](https://www.amazon.sg/dp/B0BL7SQZSR) [3**Pillsbury Multigrain Atta 5 kg General Mills India Pvt Ltd**Pillsbury**$12.97**4.4★60 rev](https://www.amazon.sg/dp/B00L143JTS) [4**Pillsbury Chakki Fresh Atta Flour 5kg**Pillsbury**$8.00**4.3★8,092 rev](https://www.amazon.sg/dp/B00AK8J4QS)
### **Newest**
by launch date
[**Prima Atta Flour Whole Wheat 5kg**Prima**$8.88**9 rev3y ago](https://www.amazon.sg/dp/B0BL7SQZSR) [**Ashirvaad Whole Wheat Flour (Atta) 5kg**Aashirvaad**$13.76**514 rev5y ago](https://www.amazon.sg/dp/B00M8DLLXW) [**Pillsbury Multigrain Atta 5 kg General Mills India Pvt Ltd**Pillsbury**$12.97**60 rev6y ago](https://www.amazon.sg/dp/B00L143JTS) [**Pillsbury Chakki Fresh Atta Flour 5kg**Pillsbury**$8.00**8,092 rev12y ago](https://www.amazon.sg/dp/B00AK8J4QS)
### **Trending**
90-day click momentum
[**Pillsbury Chakki Fresh Atta Flour 5kg**Pillsbury**$8.00**4.3★**▲ 225%**](https://www.amazon.sg/dp/B00AK8J4QS) [**Pillsbury Multigrain Atta 5 kg General Mills India Pvt Ltd**Pillsbury**$12.97**4.4★**▲ 53%**](https://www.amazon.sg/dp/B00L143JTS) [**Ashirvaad Whole Wheat Flour (Atta) 5kg**Aashirvaad**$13.76**4.5★**— 8%**](https://www.amazon.sg/dp/B00M8DLLXW) [**Prima Atta Flour Whole Wheat 5kg**Prima**$8.88**4.8★**▼ 14%**](https://www.amazon.sg/dp/B0BL7SQZSR)
## **Common questions**
- **Is atta profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 4 tracked products. 90-day search growth is -39.7%. Flapen's verdict: Skip it (19/100).
- **How competitive is the atta niche?**
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for atta peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the atta niche?**
- Listings span $8.00–$13.76; the average listing price is $10.90 (sweet spot $15–$100). The average incumbent carries 2,169 reviews — the moat a new listing must climb.
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