---
title: "Apple — $152K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/apple"
last_updated: "2026-08-08T04:37:44.107Z"
locale: en
meta:
description: "Niche score 35/100 · $152K/yr market · 79K searches/yr · $427.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $152K/yr market · 79K searches/yr · $427.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple — $152K/yr Amazon SG Niche (2026) - Flapen"
---
# **apple**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 25Conversion 6Competition 15Returns 100Price range 5Avg price 11Brand share 5Review moat 96Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****84.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$152K**
$152K/yr · 79K searches
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$427.08**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.14–$1878.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, apple is a $152K/yr Amazon Singapore market (79K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$6.4M–$8.5M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **42%**
- **Out of stock**
- **38.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- amae65% - Apple14% - Global Seasons12% - Fresh Produce (Brands May Vary)4% - Amae3% - Little Farms2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -0.4% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/sg/grocery/apple/trend)
## **Top apple products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$46K40%$61K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amae New Zealand Gala Apple 6 pieces 720g**amae**$3.20**4.2★70 rev](https://www.amazon.sg/dp/B086H985QV) [2**Amae Red Premium Fuji Apple - Handpicked 4 Count**amae**$3.73**3.9★103 rev](https://www.amazon.sg/dp/B06ZXRR39N) [3**Global Seasons Fuji Apples 5 Count (China)**Global Seasons**$3.45**4.0★47 rev](https://www.amazon.sg/dp/B07JHPGLQL) [4**Apple iPhone 17 (256 GB) - White**Apple**$1253.95**4.7★50 rev](https://www.amazon.sg/dp/B0FQFPBQN8) [5**Fresh Produce Red Apple 4 Count**Fresh Produce (Brands May Vary)**$2.14**4.2★6 rev](https://www.amazon.sg/dp/B07JP6SMNR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple 2026 MacBook Neo (13-inch Apple A18 Pro chip with 6core CPU and 5core GPU 8GB Unified Memory 256GB) - Silver**Apple**$846.15**0 rev4mo ago](https://www.amazon.sg/dp/B0GR72CDQ2) [**Apple iPhone 17 (256 GB) - White**Apple**$1253.95**50 rev10mo ago](https://www.amazon.sg/dp/B0FQFPBQN8) [**Apple iPhone Air (512 GB) - Sky Blue**Apple**$1878.00**13 rev10mo ago](https://www.amazon.sg/dp/B0FQFYV39D) [**Apple 2025 iPad (Wi-Fi 512GB) - Silver (A16)**Apple**$949.00**14 rev1y ago](https://www.amazon.sg/dp/B0DZ9ZKG57) [**Apple AirPods 4**Apple**$160.34**682 rev1y ago](https://www.amazon.sg/dp/B0DGJ2X3QV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple iPhone 17 (256 GB) - White**Apple**$1253.95**4.7★**▲ 562%**](https://www.amazon.sg/dp/B0FQFPBQN8) [**Apple 2026 MacBook Neo (13-inch Apple A18 Pro chip with 6core CPU and 5core GPU 8GB Unified Memory 256GB) - Silver**Apple**$846.15**0.0★**▲ 561%**](https://www.amazon.sg/dp/B0GR72CDQ2) [**Apple 2025 iPad (Wi-Fi 512GB) - Silver (A16)**Apple**$949.00**4.8★**▲ 480%**](https://www.amazon.sg/dp/B0DZ9ZKG57) [**Apple iPhone Air (512 GB) - Sky Blue**Apple**$1878.00**4.7★**▲ 438%**](https://www.amazon.sg/dp/B0FQFYV39D) [![[Sold by Weight] Little Farms Apple - Pink Lady (Large) 200-230g (1 fruit)](https://m.media-amazon.com/images/I/41AHXGK2cmL.jpg)**\[Sold by Weight\] Little Farms Apple - Pink Lady (Large) 200-230g (1 fruit)**Little Farms**$11.51**4.0★**▲ 99%**](https://www.amazon.sg/dp/B0B4W2TCWF)
**~~View all trending →~~**
## **What buyers say about apple**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Texture/Consistency-Overall**25%
*“These apples have good texture”*
### **What buyers complain about **
**Taste-Overall**38%
*“If you blindfolded me I would not be able to tell it was an apple by taste”*
**Stale/Rotten/Spoiled**25%
*“Not fresh”*
**Flavor**13%
*“Terrible, Flavorless”*
**Value For Money**13%
*“Waste of money”*
## **Common questions**
- **Is apple profitable to sell on Amazon Singapore?**
- The niche generates $152K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the apple niche?**
- 6 brands and 5 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in apple?**
- Top complaints mined from reviews: Taste-Overall, Stale/Rotten/Spoiled, Flavor. The return rate is 0.0%.
- **When does demand for apple peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the apple niche?**
- Listings span $2.14–$1878.00; the average listing price is $427.08 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.
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