---
title: "Wallet — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/wallet"
last_updated: "2026-08-06T20:40:27.052Z"
locale: en
meta:
description: "Niche score 44/100 · $0/yr market · 52K searches/yr · $35.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $0/yr market · 52K searches/yr · $35.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wallet — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **wallet**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 37Conversion 0Competition 70Returns 62Price range 87Avg price 95Brand share 66Review moat 28Quality gap 47
**Avg price**
**Incredible****$35.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.37–$83.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,683.23**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 52K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, wallet is a $0/yr Amazon Singapore market (52K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wallet market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$9K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#278**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 80%
**Open market**
**28%**
- Steve Madden21% - VULKIT15% - ZALVEX11% - Timberland9% - TOMMY HILL8% - GUESS7%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +9.4% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/fashion/wallet/trend)
## **Top wallet search terms**
- **wallet**22K/yr+19.6%0.3% conv. - **wallet for men**12K/yr+11.1%0.2% conv. - **card holder**10K/yr+11.6%0.1% conv. - **men wallet**8K/yr-17.4%0.2% conv. [**All search terms **](https://flapen.com/research/sg/fashion/wallet/search-terms)
## **Top wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Steve Madden Mens Leather RFID Wallet Extra Capacity Attached Flip Pocket Black (Antique) One Size**Steve Madden**$7.37**4.7★4,610 rev](https://www.amazon.sg/dp/B074CKDXMQ) [2**Minimalist Wallet for Men with Money Clip and ID Window RFID Blocking Pop-Up Card Holder for 9-13 Cards Slim and Compact Metal Aluminum Leather**ZALVEX**$38.70**4.5★5,587 rev](https://www.amazon.sg/dp/B0DCRZ5P2H) [3**Tommy Hill Mens wallet with RFID protection bifold mens wallet with Strong Stitching Slim Bifold Genuine Leather premium wallets Ideal Gift for him - Black**TOMMY HILL**$17.83**2.9★4 rev](https://www.amazon.sg/dp/B0DY6JS54C) [4**Steve Madden Mens Leather RFID Wallet Extra Capacity Attached Flip Pocket Black (Glove) One Size**Steve Madden**$21.94**4.7★8,779 rev](https://www.amazon.sg/dp/B074CD9Q5N) [5**Timberland Mens Blix Slimfold Wallet - Brown - One Size**Timberland**$20.04**4.5★7,442 rev](https://www.amazon.sg/dp/B00FKL87OK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VULKIT Mens Wallet Minimalist Pop Up Card Holder RFID Blocking Magnetic Closure Leather Wallet with ID Window for Cash & Credit Cards Up To 11 Cards Top Grain Leather-Navy Minimalist**VULKIT**$52.41**1,206 rev8mo ago](https://www.amazon.sg/dp/B0G2LYHSSY) [**The North Face NM82460 Hazy Wallet Unisex Mini Wallet Cognac Tingley One Size**THE NORTH FACE**$30.20**168 rev11mo ago](https://www.amazon.sg/dp/B0DPMXQVK8) [**kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black**kate spade new york**$83.90**125 rev1y ago](https://www.amazon.sg/dp/B0FBSDHD18) [**KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon**KIKVES**$53.20**2,015 rev1y ago](https://www.amazon.sg/dp/B0DZHBM8KR) [**Tommy Hill Mens wallet with RFID protection bifold mens wallet with Strong Stitching Slim Bifold Genuine Leather premium wallets Ideal Gift for him - Black**TOMMY HILL**$17.83**4 rev1y ago](https://www.amazon.sg/dp/B0DY6JS54C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VULKIT Mens Wallet Minimalist Pop Up Card Holder RFID Blocking Magnetic Closure Leather Wallet with ID Window for Cash & Credit Cards Up To 11 Cards Top Grain Leather-Navy Minimalist**VULKIT**$52.41**4.5★**▲ 118%**](https://www.amazon.sg/dp/B0G2LYHSSY) [**Spigen Passport Card Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Military Green**Spigen**$26.88**4.5★**▲ 105%**](https://www.amazon.sg/dp/B0D23RDZ3K) [**Carhartt Mens B0000213 Detroit Trifold Wallet Black One Size**Carhartt**$51.22**4.7★**▲ 89%**](https://www.amazon.sg/dp/B0DFKLTSJW) [**Guess Mens Leather Slim Bifold Wallet Julian Black/Red One Size**GUESS**$34.96**4.6★**▲ 75%**](https://www.amazon.sg/dp/B00OL0DP98) [**Hawanik Slim Minimalist Front Pocket Air Tag Wallet Mens Wallet with Airtag Holder Black Minimalist Minimalist**Hawanik**$15.77**4.6★**▲ 74%**](https://www.amazon.sg/dp/B0975HFFMM)
**~~View all trending →~~**
## **What buyers say about wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Compactness**50%
*“compact which is good”*
**Thickness**50%
*“Thin, compact which is good”*
### **Top return reasons **
**Size-Overall**50%
**Leather Quality**14%
**Defective Material/Parts**14%
**Advertised Vs Actual Product**14%
**Ease Of Use**7%
## **Common questions**
- **Is wallet profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 39 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the wallet niche?**
- 20 brands and 18 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.
- **What does it cost to enter the wallet niche?**
- Listings span $7.37–$83.90; the average listing price is $35.67 (sweet spot $15–$100). The average incumbent carries 3,683 reviews — the moat a new listing must climb.
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