---
title: "Wallet Women — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/wallet-women"
last_updated: "2026-08-06T16:04:50.452Z"
locale: en
meta:
description: "Niche score 46/100 · $0/yr market · 19K searches/yr · $51.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $0/yr market · 19K searches/yr · $51.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wallet Women — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **wallet women**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 54Conversion 0Competition 76Returns 86Price range 58Avg price 93Brand share 45Review moat 44Quality gap 33
**Avg price**
**Great****$51.41**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$14.94–$161.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+26.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,085.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 19K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, wallet women is a $0/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wallet women market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$5K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#280**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **29%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 86%
**Open market**
**17%**
- Fossil34% - ALDO20% - kate spade new york11% - Nautica7% - VULKIT7% - Timberland5% - Open — no brand owns it (9 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — +26.6% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Prime Day '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/fashion/wallet-women/trend)
## **Top wallet women search terms**
- **wallet women**9K/yr-0.1%0.1% conv. - **women wallet**3K/yr+51.6%0.1% conv. - **wallet for women**2K/yr+53.1%0.2% conv. - **woman wallet**977/yr+230.9%0.0% conv. - **ladies wallet**2K/yr-8.8%0.0% conv. - **leather wallet women**772/yr+160.6%0.4% conv. - **womens wallet**858/yr-6.2%0.0% conv. [**All search terms **](https://flapen.com/research/sg/fashion/wallet-women/search-terms)
## **Top wallet women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fossil Womens Logan Mini Leather Multifunction Wallet**Fossil**$58.03**4.5★802 rev](https://www.amazon.sg/dp/B07NR15TTJ) [2**ALDO Womens Dwendassa Wallet BLACK WALLET**ALDO**$26.31**4.6★539 rev](https://www.amazon.sg/dp/B095M1NJXH) [3**Fossil Womens Logan Leather RFID-Blocking Bifold Wallet for Women Brown One Size**Fossil**$42.16**4.6★2,081 rev](https://www.amazon.sg/dp/B07G28TMBY) [4**Fossil Womens Logan Leather RFID-Blocking Bifold Wallet for Women Black One Size**Fossil**$39.46**4.6★2,081 rev](https://www.amazon.sg/dp/B07G2DLZYK) [5**Nautica Seaside Slim RFID Wallet for Women Credit Card Holder with Coin Purse Womens Clutch Small Organizer with ID Window Multi Stripe One Size Clutch Wallet**Nautica**$20.35**4.7★756 rev](https://www.amazon.sg/dp/B0DSQBSD6M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black**kate spade new york**$83.90**125 rev1y ago](https://www.amazon.sg/dp/B0FBSDHD18) [**Nautica Seaside Slim RFID Wallet for Women Credit Card Holder with Coin Purse Womens Clutch Small Organizer with ID Window Multi Stripe One Size Clutch Wallet**Nautica**$20.35**756 rev1y ago](https://www.amazon.sg/dp/B0DSQBSD6M) [**VULKIT Small RFID Wallet for Women & Men - Minimalist Zipper Wallet with ID Window Keychain & Carabiner Holds 15 Cards Water Resistant Travel Lanyard Wallet Army Green Black (Black)**VULKIT**$34.93**707 rev1y ago](https://www.amazon.sg/dp/B0DRJJX1J8) [**Kate Spade New York Morgan Magnetic Phone Wallet/Card Holder - Compatible with MagSafe Wallet - Metallic Silver**kate spade new york**$54.41**1,151 rev2y ago](https://www.amazon.sg/dp/B0CYMZD5GD) [**Michael Kors 35F8GTVF2B JET SET TRAVEL MD BIFLD ZP CN WLLET BROWN Bi-Fold Wallet Brown One Size**Michael Kors**$91.06**3 rev2y ago](https://www.amazon.sg/dp/B0DV8JD5DZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FUNTOR Small Wallets for Women Ladies Small Compact Bifold Pocket RFID Blocking Genuine Leather Wallet for Women A:Natural leather-Yellow universal Rfid Wallet**FT FUNTOR**$28.28**4.6★**▲ 124%**](https://www.amazon.sg/dp/B07MC3KKBB) [**JILL STUART JSLW3AS1 Folding Wallet Gloria Cowhide Saffiano Leather Glitter Bifold Slim Wallet With Clasp Thin Compact Simple With Original Charm Womens Stylish Adult Cute lavender**ＪＩＬＬ ＳＴＵＡＲＴ**$113.14**4.5★**▲ 100%**](https://www.amazon.sg/dp/B0BP19W5Q7) [**VULKIT Small RFID Wallet for Women & Men - Minimalist Zipper Wallet with ID Window Keychain & Carabiner Holds 15 Cards Water Resistant Travel Lanyard Wallet Army Green Black (Black)**VULKIT**$34.93**4.6★**▲ 78%**](https://www.amazon.sg/dp/B0DRJJX1J8) [**Kate Spade New York Magnetic Card Holder - Compatible with MagSafe - Black**kate spade new york**$49.76**4.3★**▲ 72%**](https://www.amazon.sg/dp/B0CLMB1LB5) [**Fossil Womens Logan Leather RFID-Blocking Flap Clutch Wallet for Women Brown One Size**Fossil**$83.56**4.6★**▲ 62%**](https://www.amazon.sg/dp/B07G1XZJNP)
**~~View all trending →~~**
## **What buyers say about wallet women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pockets/Compartments**100%
*“Slim pouch-style wallet”*
### **Top return reasons **
**Size-Overall**32%
**Leather Quality**18%
**Adhesion/Stickiness**14%
**Defective Material/Parts**14%
**Zipper Quality**9%
**Advertised Vs Actual Product**9%
**Ease Of Use**5%
## **Common questions**
- **Is wallet women profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the wallet women niche?**
- 15 brands and 26 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 78% of demand.
- **What does it cost to enter the wallet women niche?**
- Listings span $14.94–$161.87; the average listing price is $51.41 (sweet spot $15–$100). The average incumbent carries 2,086 reviews — the moat a new listing must climb.
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