---
title: "Trend — umbrella - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/umbrella/trend"
last_updated: "2026-08-08T13:25:41.982Z"
locale: en
meta:
  description: "Niche score 56/100 · $2K/yr market · 19K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $2K/yr market · 19K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — umbrella - Flapen"
---

# **umbrella**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 1Growth 70Conversion 6Competition 77Returns 96Price range 88Avg price 95Brand share 57Review moat 24Quality gap 72

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.22–$55.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+52.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,575.14**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$2K**

$2K/yr · 19K searches

## Trend