---
title: "Umbrella — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/umbrella"
last_updated: "2026-08-05T22:11:40.484Z"
locale: en
meta:
description: "Niche score 56/100 · $2K/yr market · 19K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $2K/yr market · 19K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Umbrella — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **umbrella**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 1Growth 70Conversion 6Competition 77Returns 96Price range 88Avg price 95Brand share 57Review moat 24Quality gap 72
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.22–$55.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+52.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,575.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 19K searches
According to Flapen's Amazon Singapore niche tracking, umbrella is a $2K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umbrella market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$12K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **51%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 84%
**Open market**
**24%**
- ZOMAKE27% - Royal Walk20% - Repel Umbrella11% - 一木良品7% - NINEMAX6% - AYO5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +52.5% search growth over the last 90 days.
900700Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/fashion/umbrella/trend)
## **Top umbrella search terms**
- **umbrella**15K/yr+70.0%1.1% conv. - **uv umbrella**2K/yr-3.8%1.0% conv. - **mini umbrella**660/yr+6.9%0.0% conv. - **foldable umbrella**545/yr+36.0%0.0% conv. - **lightweight umbrella**589/yr+30.5%0.0% conv. - **automatic umbrella**403/yr+20.4%0.0% conv. - **umbrella lightweight**126/yr+156.3%0.0% conv. [**All search terms **](https://flapen.com/research/sg/fashion/umbrella/search-terms)
## **Top umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$646%$1279%$19112%$2541101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Repel Umbrella Windproof Travel Umbrella - Wind Resistant Small - Compact Light Automatic Strong Steel Shaft Mini Folding and Portable - Backpack Car Purse Umbrellas for Rain - Men and Women**Repel Umbrella**$55.88**4.4★57,981 rev](https://www.amazon.sg/dp/B0160HYB8S) [2**ZOMAKE Travel Umbrella Compact - 10 Ribs Portable Collapsible Umbrellas for Rain Windproof - Paraguas Automatic Small Folding Umbrella Lightweight Packable Umbrella for Women Men Large**ZOMAKE**$20.93**4.4★2,178 rev](https://www.amazon.sg/dp/B07VKK6NKH) [3**Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women**Royal Walk**$29.90**4.5★10,261 rev](https://www.amazon.sg/dp/B09C6CJGXW) [4**Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women**Royal Walk**$30.22**4.5★10,261 rev](https://www.amazon.sg/dp/B095KNW8WZ) [5![Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of](https://m.media-amazon.com/images/I/41VOBpV4g9L.jpg)**Lightweight TV cm. 140 g - 150 g\] Sun and Rain Umbrella \[99.9% Full Shade\] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of**一木良品**$17.07**3.8★156 rev](https://www.amazon.sg/dp/B0D9Q4F2BR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Fresh Watermelon Foldable Umbrella**Amazon Fresh**$14.34**3 rev4mo ago](https://www.amazon.sg/dp/B0GS8VM62G) [**ZOMAKE Travel Umbrella UV Protection UPF 50+ Auto Open Portable Umbrellas UV Blocking Windproof Umbrella for Women Men Sun Rain (Silver Blue)**ZOMAKE**$24.84**599 rev8mo ago](https://www.amazon.sg/dp/B0C4T86PMC) [**AYO Parasol Ultra Lightweight UV Protection 100% Full Light Blocking Heat Blocking One-Touch Automatic Opening/Closing Folding Umbrella Compact Folding Parasol UV Protection Windproof Water**AYO**$20.96**67 rev1y ago](https://www.amazon.sg/dp/B0F6JD91ZQ) [**UV-Blocker Sun Umbrella UV Protection Single Canopy - Auto Open/Close Wind-resistant Sun Umbrella with 50+ UPF 42 42 Sun Reflective**UV-Blocker Umbrellas**$47.55**125 rev1y ago](https://www.amazon.sg/dp/B0F4NQWSXR) [![Lightweight TV cm. 140 g - 150 g] Sun and Rain Umbrella [99.9% Full Shade] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of](https://m.media-amazon.com/images/I/41VOBpV4g9L.jpg)**Lightweight TV cm. 140 g - 150 g\] Sun and Rain Umbrella \[99.9% Full Shade\] Small Folding Umbrella Windproof Windproof with UV Protection UPF 50 Bag of**一木良品**$17.07**156 rev1y ago](https://www.amazon.sg/dp/B0D9Q4F2BR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TV Commercial Airing Now! Lightweight 140g~150gDay Umbrella For Both Sunny and Rainy Weather 99.9% Complete BlockingFoldable Folding Umbrella with Case Small Foldable Umbrella Windproof Water**一木良品**$19.18**3.8★**▲ 217%**](https://www.amazon.sg/dp/B0D9Q5HJSL) [**ZOMAKE Travel Umbrella UV Protection UPF 50+ Auto Open Portable Umbrellas UV Blocking Windproof Umbrella for Women Men Sun Rain (Silver Blue)**ZOMAKE**$24.84**4.4★**▲ 205%**](https://www.amazon.sg/dp/B0C4T86PMC) [**Royal Walk Windproof Folding Travel Umbrella Compact and Strong Luxurious Real Wood Handle Automatic Open Close Vented Double Canopy for Men and Women**Royal Walk**$29.90**4.5★**▲ 145%**](https://www.amazon.sg/dp/B09C6CJGXW) [**Repel Umbrella Windproof Travel Umbrella - Wind Resistant Small - Compact Light Automatic Strong Steel Shaft Mini Folding and Portable - Backpack Car Purse Umbrellas for Rain - Men and Women**Repel Umbrella**$55.88**4.4★**▲ 118%**](https://www.amazon.sg/dp/B0160HYB8S) [**Mabu SMV-40294 Parasol Umbrella Womens Mens Unisex 24 Ribs 23.6 inches (60 cm) Grass Umbrella Long Umbrella Rain Umbrella UV Protection Light Blocking Sun or Rain Stylish Cute**マブ(Mabu)**$34.89**4.5★**▲ 72%**](https://www.amazon.sg/dp/B07NMVN3VR)
**~~View all trending →~~**
## **What buyers say about umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Weight Heavy**100%
*“Heavy and unwieldy”*
### **Top return reasons **
**Functionality-Overall**19%
**Size-Overall**17%
**Defective Material/Parts**11%
**Smell**8%
**Mechanism Issues**8%
**Color**8%
**Weight Light**8%
**Weight Heavy**8%
**Advertised Vs Actual Product**8%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is umbrella profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the umbrella niche?**
- 17 brands and 19 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in umbrella?**
- Top complaints mined from reviews: Weight Heavy. The return rate is 0.9%.
- **What does it cost to enter the umbrella niche?**
- Listings span $11.22–$55.88; the average listing price is $23.98 (sweet spot $15–$100). The average incumbent carries 5,575 reviews — the moat a new listing must climb.
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