---
title: "Sunglasses — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/sunglasses"
last_updated: "2026-08-08T11:40:26.956Z"
locale: en
meta:
description: "Niche score 51/100 · $6K/yr market · 38K searches/yr · $38.76 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $6K/yr market · 38K searches/yr · $38.76 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunglasses — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **sunglasses**
**Worth a look**
Shows low returns (0.0%), but a small market ($6K/yr) keeps it on the watch list.
Market size 1Growth 36Conversion 5Competition 81Returns 100Price range 68Avg price 95Brand share 60Review moat 38Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.76**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****$14.67–$139.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,668.98**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$6K**
$6K/yr · 38K searches
According to Flapen's Amazon Singapore niche tracking, sunglasses is a $6K/yr Amazon Singapore market (38K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunglasses market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$4K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#164**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **38%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **66 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**69%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 80%
**Open market**
**26%**
- Craftman32% - Polaroid18% - KUGUAOK8% - MEETSUN7% - C35% - Jessica Simpson5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +8.5% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/fashion/sunglasses/trend)
## **Top sunglasses search terms**
- **sunglasses**23K/yr-3.1%0.0% conv. - **sunglasses women**7K/yr+39.0%0.0% conv. - **sunglasses men**8K/yr+16.1%0.0% conv. [**All search terms **](https://flapen.com/research/sg/fashion/sunglasses/search-terms)
## **Top sunglasses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1796%$3599%$53812%$718101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Craftman Classic Retro Round Gradient Polarized Mirrored Matte finished Sunglasses for man and Women for driving and traveling(Tortoise/Brown)**Craftman**$20.57**4.3★46 rev](https://www.amazon.sg/dp/B09LQC3MKM) [2**Polaroid PLD 2085/S Sunglasses Mens Black EU 52 (Free Size) Black 52 EU (One Size)**Polaroid**$54.77**4.2★510 rev](https://www.amazon.sg/dp/B07Y2Y7CRY) [3**KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades 3pcs-black+leopard+brown One size fits all**KUGUAOK**$16.21**4.4★562 rev](https://www.amazon.sg/dp/B0DHWXM4J5) [4**Craftman Classic Rectangle Polarized Matte Finished Sunglasses for Women and Men for Hiking Traveling and Gift(Black/Mirror blue)**Craftman**$19.43**4.0★138 rev](https://www.amazon.sg/dp/B09PLFBJBZ) [5**MEETSUN Polarized Sunglasses for Women Men Classic Retro Designer Style (Transparent Gray Frame/ Gray Lens 54) 3 Pack Black Lens + Brown Gradient Lens + Pink Mirrored Medium**MEETSUN**$31.92**4.4★2,748 rev](https://www.amazon.sg/dp/B0BRTQKZ1B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PRIVEL Extra Large XXL Polarized Sports Sunglasses 159 mm for Men with Large Heads TR90 Outdoor Cycling Running Fishing Extra Large Fit**PRIVEL**$51.40**137 rev1y ago](https://www.amazon.sg/dp/B0DQD65NJ9) [**KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades 3pcs-black+leopard+brown One size fits all**KUGUAOK**$16.21**562 rev1y ago](https://www.amazon.sg/dp/B0DHWXM4J5) [**Craftman Classic Rectangle Polarized Matte Finished Sunglasses for Women and Men for Hiking Traveling and Gift(Black/Mirror blue)**Craftman**$19.43**138 rev2y ago](https://www.amazon.sg/dp/B09PLFBJBZ) [**Craftman Classic Rectangle Polarized Matte Finished Sunglasses for Women and Men for Hiking Traveling and Gift(Black/Grey)**Craftman**$19.74**138 rev2y ago](https://www.amazon.sg/dp/B09PNTZKDV) [**Polaroid PLD 2085/S Sunglasses Mens Black EU 52 (Free Size) Black 52 EU (One Size)**Polaroid**$54.77**510 rev2y ago](https://www.amazon.sg/dp/B07Y2Y7CRY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Goodr OG Sunglasses Black/Blue**goodr**$51.42**4.6★**▲ 76%**](https://www.amazon.sg/dp/B07S319L76) [**Fila SF4016J Sunglasses 89 日本 69 (FREE サイズ)**FILA**$31.11**4.1★**▲ 64%**](https://www.amazon.sg/dp/B07D8RSL1D) [**Craftman Stainless Steel Polarized Aviator Sunglasses for Men and Women for Traveling Driving and Gift(Gunmetal/Mirror blue)**Craftman**$25.57**4.3★**▲ 57%**](https://www.amazon.sg/dp/B08L4NYL12) [**Craftman Stainless Steel Polarized Aviator Sunglasses for Men and Women for Traveling Driving and Gift(Gunmetal/Grey)**Craftman**$25.68**4.3★**▲ 54%**](https://www.amazon.sg/dp/B08L4PFMWY) [**Emporio Armani Mens Sunglasses Matte Black One Size**Emporio Armani**$108.83**4.5★**▲ 47%**](https://www.amazon.sg/dp/B07NLHWLH3)
**~~View all trending →~~**
## **What buyers say about sunglasses**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Scratch Resistance**50%
*“Good quality gets scratched bit easily”*
**Advertised Vs Actual Product**50%
*“kid size, misleading listing”*
### **Top return reasons **
**Size-Overall**50%
**Quality-Overall**33%
**Strength**17%
## **Common questions**
- **Is sunglasses profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 48 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the sunglasses niche?**
- 24 brands and 17 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in sunglasses?**
- Top complaints mined from reviews: Scratch Resistance, Advertised Vs Actual Product. The return rate is 0.0%.
- **What does it cost to enter the sunglasses niche?**
- Listings span $14.67–$139.70; the average listing price is $38.76 (sweet spot $15–$100). The average incumbent carries 2,669 reviews — the moat a new listing must climb.
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