---
title: "Sumikko Gurashi — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/sumikko-gurashi"
last_updated: "2026-08-08T11:04:56.967Z"
locale: en
meta:
description: "Niche score 29/100 · $2K/yr market · 30K searches/yr · $26.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $2K/yr market · 30K searches/yr · $26.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sumikko Gurashi — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **sumikko gurashi**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 17Conversion 3Competition 6Returns 52Price range 86Avg price 95Brand share 17Review moat 87Quality gap 48
**Avg price**
**Incredible****$26.74**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****253.71**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$11.09–$45.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 30K searches
According to Flapen's Amazon Singapore niche tracking, sumikko gurashi is a $2K/yr Amazon Singapore market (30K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sumikko gurashi market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$7K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**3%**
- TITLE ROLE65% - アガツマ10% - KAWADA7% - San-X6% - エンスカイ(ENSKY)5% - SEGA TOYS4% - Open — no brand owns it (1 brand, 3%)
## **Demand**
Weekly Amazon search volume, last 43 weeks — -16.4% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Holiday '25Spike '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/fashion/sumikko-gurashi/trend)
## **Top sumikko gurashi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$43540%$87060%$1K80%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Title Roll 20739035 Sumikko Gurashi Backpack Friendly For Kids A4 Storage School Excursions Pink One Size**TITLE ROLE**$32.49**4.5★591 rev](https://www.amazon.sg/dp/B07TPLV41V) [2**Agatsuma Sumikko Gurashi Sparkling Snow Globe Sumikko and Mikko**アガツマ**$34.34**4.4★232 rev](https://www.amazon.sg/dp/B0D61QPF33) [3**Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034**KAWADA**$25.64**4.2★250 rev](https://www.amazon.sg/dp/B0C5R53MMW) [4**San-X Sumikko Gurashi Uni-Ball One P Shrimp Tail PR14104 Pen Size: H4.6 x 0.5 inches (116 x 13 mm)**San-X**$11.94**4.8★21 rev](https://www.amazon.sg/dp/B0FDJY6T39) [5**Uno Sumikko Gurashi**エンスカイ(ENSKY)**$11.09**5.0★2 rev](https://www.amazon.sg/dp/B0CL9T72N7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**San-X Sumikko Gurashi Uni-Ball One P Shrimp Tail PR14104 Pen Size: H4.6 x 0.5 inches (116 x 13 mm)**San-X**$11.94**21 rev11mo ago](https://www.amazon.sg/dp/B0FDJY6T39) [**Agatsuma Sumikko Gurashi Sparkling Snow Globe Sumikko and Mikko**アガツマ**$34.34**232 rev2y ago](https://www.amazon.sg/dp/B0D61QPF33) [**Uno Sumikko Gurashi**エンスカイ(ENSKY)**$11.09**2 rev2y ago](https://www.amazon.sg/dp/B0CL9T72N7) [**Beverly Paw Charm Sumikko Gurashi (Creates a Squishy Charm!)**Beverly**$45.30**126 rev2y ago](https://www.amazon.sg/dp/B0C6M8D846) [**Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034**KAWADA**$25.64**250 rev3y ago](https://www.amazon.sg/dp/B0C5R53MMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Title Roll 20739035 Sumikko Gurashi Backpack Friendly For Kids A4 Storage School Excursions Pink One Size**TITLE ROLE**$32.49**4.5★**▲ 106%**](https://www.amazon.sg/dp/B07TPLV41V) [**Uno Sumikko Gurashi**エンスカイ(ENSKY)**$11.09**5.0★**▼ 28%**](https://www.amazon.sg/dp/B0CL9T72N7) [**San-X Sumikko Gurashi Uni-Ball One P Shrimp Tail PR14104 Pen Size: H4.6 x 0.5 inches (116 x 13 mm)**San-X**$11.94**4.8★**▼ 35%**](https://www.amazon.sg/dp/B0FDJY6T39) [**Agatsuma Sumikko Gurashi Sparkling Snow Globe Sumikko and Mikko**アガツマ**$34.34**4.4★**▼ 44%**](https://www.amazon.sg/dp/B0D61QPF33) [**Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034**KAWADA**$25.64**4.2★**▼ 47%**](https://www.amazon.sg/dp/B0C5R53MMW)
**~~View all trending →~~**
## **What buyers say about sumikko gurashi**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Quality-Overall**100%
## **Common questions**
- **Is sumikko gurashi profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (29/100).
- **How competitive is the sumikko gurashi niche?**
- 7 brands and 5 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
- **What does it cost to enter the sumikko gurashi niche?**
- Listings span $11.09–$45.30; the average listing price is $26.74 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 43 [**oakley**](https://flapen.com/research/sg/fashion/oakley)$0/yr+48.4%**Skip it**- 43 [**ecco men shoes**](https://flapen.com/research/sg/fashion/ecco-men-shoes)$0/yr+27.6%**Skip it**- 44 [**pilates socks**](https://flapen.com/research/sg/fashion/pilates-socks)$3K/yr+0.9%**Skip it**- 44 [**wallet**](https://flapen.com/research/sg/fashion/wallet)$0/yr+9.4%**Skip it**- 44 [**duffel bag**](https://flapen.com/research/sg/fashion/duffel-bag)$7K/yr+9.8%**Skip it**- 44 [**socks**](https://flapen.com/research/sg/fashion/socks)$8K/yr+20.5%**Skip it**[**All Fashion niches **](https://flapen.com/research/sg/fashion)