---
title: "On Cloud — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/on-cloud"
last_updated: "2026-08-06T22:14:41.552Z"
locale: en
meta:
description: "Niche score 32/100 · $0/yr market · 54K searches/yr · $204.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $0/yr market · 54K searches/yr · $204.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "On Cloud — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **on cloud**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 52Conversion 0Competition 31Returns 100Price range 0Avg price 45Brand share 0Review moat 68Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****764**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$204.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$0**
$0/yr · 54K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$153.50–$340.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, on cloud is a $0/yr Amazon Singapore market (54K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **on cloud market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$20K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#439**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **26%**
- **Out of stock**
- **24.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- On100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +23.3% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/fashion/on-cloud/trend)
## **Top on cloud search terms**
- **on cloud**16K/yr+35.5%0.0% conv. - **on cloud men**9K/yr-7.6%0.0% conv. - **on cloud women**9K/yr+19.7%0.0% conv. - **on shoes**5K/yr+62.6%0.0% conv. - **on shoes men**4K/yr+18.1%0.0% conv. - **on shoes women**2K/yr+150.2%0.0% conv. - **on running**3K/yr+27.8%0.0% conv. - **on cloud shoes**2K/yr-32.9%0.0% conv. [**All search terms **](https://flapen.com/research/sg/fashion/on-cloud/search-terms)
## **Top on cloud products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**On Cloud 6 - Mens Trainers Black 10.5 US**On**$172.46**4.5★1,948 rev](https://www.amazon.sg/dp/B0D31VTNQ9) [2**On Cloudtilt Sand Running Shoes | Lavender Womens Sand | Lavender 9.5 US**On**$193.93**4.5★8 rev](https://www.amazon.sg/dp/B0CN952PW5) [3**On Cloud 6 Womens Sneaker white 7.5 US**On**$197.23**4.5★508 rev](https://www.amazon.sg/dp/B0D31XMWNV) [4**On Cloud 6 Womens Sneaker Black White 7.5 US**On**$220.85**4.5★1,587 rev](https://www.amazon.sg/dp/B0D31WHL35) [5**On Cloud 6 Running Shoes Black Mens Black | Black 8.5 US**On**$185.83**4.4★119 rev](https://www.amazon.sg/dp/B0D31SR64M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**On Mens Cloudsurfer Max Ivory/Salmon 11**On**$340.84**87 rev1y ago](https://www.amazon.sg/dp/B0DM2PR8PW) [**On(オン) Men Running Shoe 27.0 cm Undyed/Frost-white 11.5**On**$249.77**2,296 rev1y ago](https://www.amazon.sg/dp/B09VGZWTWK) [**On Cloudtilt Sand Running Shoes | Lavender Womens Sand | Lavender 9.5 US**On**$193.93**8 rev2y ago](https://www.amazon.sg/dp/B0CN952PW5) [**On Cloud 6 - Mens Trainers Black 10.5 US**On**$172.46**1,948 rev2y ago](https://www.amazon.sg/dp/B0D31VTNQ9) [**On Cloud 6 Womens Sneaker white 7.5 US**On**$197.23**508 rev2y ago](https://www.amazon.sg/dp/B0D31XMWNV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**On Mens Cloudsurfer Max Ivory/Salmon 11**On**$340.84**4.6★**▲ 49%**](https://www.amazon.sg/dp/B0DM2PR8PW) [**On Cloud 6 Womens Sneaker white 10 US**On**$171.26**4.5★**▲ 48%**](https://www.amazon.sg/dp/B0D31VM76T) [**On Cloudsurfer 2 mens Sneaker Tangerine/Ivory 11.5 US**On**$161.64**4.5★**▲ 45%**](https://www.amazon.sg/dp/B0D31X2B1W) [**On(オン) Men Running Shoe 27.0 cm Undyed/Frost-white 11.5**On**$249.77**4.6★**▲ 44%**](https://www.amazon.sg/dp/B09VGZWTWK) [**On Cloud 6 - Mens Trainers Black 10.5 US**On**$172.46**4.5★**▲ 43%**](https://www.amazon.sg/dp/B0D31VTNQ9)
**~~View all trending →~~**
## **What buyers say about on cloud**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**100%
*“Lets hope the comfort level could last for long walk to beat the Onitsuka Tiger”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is on cloud profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 19 tracked products. 90-day search growth is +23.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the on cloud niche?**
- 1 brands and 7 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the on cloud niche?**
- Listings span $153.50–$340.84; the average listing price is $204.46 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.
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