---
title: "Oakley — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/oakley"
last_updated: "2026-08-06T21:36:53.257Z"
locale: en
meta:
description: "Niche score 43/100 · $0/yr market · 66K searches/yr · $99.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $0/yr market · 66K searches/yr · $99.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oakley — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **oakley**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 68Conversion 0Competition 76Returns 100Price range 30Avg price 75Brand share 0Review moat 71Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Great****$99.57**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****677.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+48.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$20.92–$282.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 66K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, oakley is a $0/yr Amazon Singapore market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oakley market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$10K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#257**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **8%**
- **Out of stock**
- **29.4%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**3 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**0%**
- Oakley97% - Craftman2% - Swarovski1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 9 weeks — +48.4% search growth over the last 90 days.
5K4KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/sg/fashion/oakley/trend)
## **Top oakley products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oakley O Frame 2.0 PRO L Matte Black w/Persimmon**Oakley**$88.68**4.5★340 rev](https://www.amazon.sg/dp/B08VVTW1D3) [2**Oakley Oj9010 Resistor Rectangular Sunglasses Polished White/Prizm Sapphire 20 mm**Oakley**$157.72**4.5★478 rev](https://www.amazon.sg/dp/B0BJGRMM4D) [3**Oakley Mens Enduro 2.0 30l Backpack Core Camo One Size Enduro 2.0 30l Backpack**Oakley**$99.44**4.7★2,383 rev](https://www.amazon.sg/dp/B07F8F7JS9) [4**Oakley O FRAME 2.0 PRO S MATTE Goggles MATTE WHITE/PERSIMMON LENS One Size**Oakley**$87.92**4.5★102 rev](https://www.amazon.sg/dp/B08VW2DX1J) [5**Oakley Mens Si Foundation Tee Brown Large**Oakley**$21.01**4.6★54 rev](https://www.amazon.sg/dp/B0DBNC3K78)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oakley Enduro 3.0 Big Backpack Mist One Size**Oakley**$101.82**55 rev1y ago](https://www.amazon.sg/dp/B0DY5PTRCN) [**Oakley Mens Si Foundation Tee Brown Large**Oakley**$21.01**54 rev1y ago](https://www.amazon.sg/dp/B0DBNC3K78) [**Oakley Mens Si Foundation Tee Black Medium**Oakley**$33.91**54 rev1y ago](https://www.amazon.sg/dp/B0DBN8JFD9) [**Oakley Mens Si Maritime Tee Black Small**Oakley**$32.65**45 rev1y ago](https://www.amazon.sg/dp/B0DBN8VRM9) [**Oakley Man Rover Laptop Backpack Black One Size Oakley Rover Laptop Backpack**Oakley**$135.00**57 rev2y ago](https://www.amazon.sg/dp/B0CRS76JKQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oakley Mens Si Maritime Tee Black Small**Oakley**$32.65**5.0★**▲ 114%**](https://www.amazon.sg/dp/B0DBN8VRM9) [**Oakley O Frame 2.0 PRO L Matte Black w/Persimmon**Oakley**$88.68**4.5★**▲ 111%**](https://www.amazon.sg/dp/B08VVTW1D3) [**Craftman Stainless Steel Polarized Aviator Sunglasses for Men and Women for Traveling Driving and Gift(Gunmetal/Mirror blue)**Craftman**$25.57**4.3★**▲ 109%**](https://www.amazon.sg/dp/B08L4NYL12) [**Oakley Mens Si Foundation Tee Brown Large**Oakley**$21.01**4.6★**▲ 105%**](https://www.amazon.sg/dp/B0DBNC3K78) [**Oakley Mens Ellipse Web Belt**Oakley**$26.39**4.3★**▲ 87%**](https://www.amazon.sg/dp/B01G5R1I8E)
**~~View all trending →~~**
## **What buyers say about oakley**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Quality Product”*
**Value For Money**17%
*“It is value for money”*
**Durability**17%
*“very durable quality”*
**Design-Overall**17%
*“The Oakley Ellipse Web Belt has very effective design”*
### **What buyers complain about **
**Weight Heavy**100%
*“Heavy”*
### **Top return reasons **
**Size-Overall**73%
**Advertised Vs Actual Product**18%
**Comfort-Overall**5%
**Weight Heavy**5%
## **Common questions**
- **Is oakley profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 39 tracked products. 90-day search growth is +48.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the oakley niche?**
- 3 brands and 5 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oakley?**
- Top complaints mined from reviews: Weight Heavy. The return rate is 0.0%.
- **What does it cost to enter the oakley niche?**
- Listings span $20.92–$282.16; the average listing price is $99.57 (sweet spot $15–$100). The average incumbent carries 678 reviews — the moat a new listing must climb.
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