---
title: "North Face — $10K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/north-face"
last_updated: "2026-08-07T16:43:23.381Z"
locale: en
meta:
description: "Niche score 37/100 · $10K/yr market · 200K searches/yr · $95.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $10K/yr market · 200K searches/yr · $95.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "North Face — $10K/yr Amazon SG Niche (2026) - Flapen"
---
# **north face**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 69Conversion 1Competition 72Returns 16Price range 43Avg price 77Brand share 0Review moat 51Quality gap 53
**Avg price**
**Great****$95.10**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+49.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,464.36**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$27.24–$196.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****7.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$10K**
$10K/yr · 200K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=sg&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, north face is a $10K/yr Amazon Singapore market (200K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **north face market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$24K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **0%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**0%**
- THE NORTH FACE100%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +49.6% search growth over the last 90 days.
10K6KSpike '25Black Friday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/fashion/north-face/trend)
## **Top north face search terms**
- **the north face**55K/yr+51.5%0.0% conv. - **north face**50K/yr+58.8%0.0% conv. - **north face backpack**37K/yr+40.4%0.1% conv. - **north face jacket**19K/yr+66.6%0.0% conv. - **the north face backpack**14K/yr+16.8%0.1% conv. - **north face bag**12K/yr+60.5%0.0% conv. - **northface backpack**9K/yr+34.6%0.1% conv. - **northface**4K/yr+103.6%0.1% conv. [**All search terms **](https://flapen.com/research/sg/fashion/north-face/search-terms)
## **Top north face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3818%$76112%$1K16%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THE NORTH FACE BC Duffle XXS NN32102 New Taupe Green/Black Key Holder**THE NORTH FACE**$27.24**4.0★8 rev](https://www.amazon.sg/dp/B0DJNRWQWT) [2**THE NORTH FACE Borealis Tnf Black/Tnf Black-npf One Size Borealis**THE NORTH FACE**$172.60**4.7★8,006 rev](https://www.amazon.sg/dp/B0CN9SD8JF) [3**The North Face NM82460 Hazy Wallet Unisex Mini Wallet Cognac graphite grey One Size**THE NORTH FACE**$31.48**4.1★168 rev](https://www.amazon.sg/dp/B0DPMYM1NC) [4**THE NORTH FACE Geoface 15-Inch (38 cm) PC Case Black One Size Black K**THE NORTH FACE**$50.73**4.4★58 rev](https://www.amazon.sg/dp/B0BNDC5FG9) [5**The North Face Pyrenees Shoulder Bag L Black One Size**THE NORTH FACE**$69.99**4.3★196 rev](https://www.amazon.sg/dp/B0D6FRY8FC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The North Face NM82460 Hazy Wallet Unisex Mini Wallet Cognac Tingley One Size**THE NORTH FACE**$30.20**168 rev11mo ago](https://www.amazon.sg/dp/B0DPMXQVK8) [**THE NORTH FACE BC Duffle XXS NN32102 New Taupe Green/Black Key Holder**THE NORTH FACE**$27.24**8 rev1y ago](https://www.amazon.sg/dp/B0DJNRWQWT) [**The North Face Pyrenees Shoulder Bag L Black One Size**THE NORTH FACE**$69.99**196 rev1y ago](https://www.amazon.sg/dp/B0D6FRY8FC) [**The North Face NM82462 Rucksack Daypack Rucksack Business School Large Capacity 15 Inches (30 L) 15 Inch PC Unisex Black One Size**THE NORTH FACE**$97.10**117 rev1y ago](https://www.amazon.sg/dp/B0CP54X4BM) [**The North Face Pivoter NM82461 Unisex Backpack Black One Size**THE NORTH FACE**$104.28**111 rev1y ago](https://www.amazon.sg/dp/B0CP571C3G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THE NORTH FACE BC Duffle XXS NN32102 New Taupe Green/Black Key Holder**THE NORTH FACE**$27.24**4.0★**▲ 103%**](https://www.amazon.sg/dp/B0DJNRWQWT) [**THE NORTH FACE Womens Jester Everyday Laptop Backpack Pink Moss One Size Womens Jester Backpack**THE NORTH FACE**$150.26**4.7★**▲ 90%**](https://www.amazon.sg/dp/B0CN9SC61B) [**THE NORTH FACE Womens Borealis Commuter Laptop Backpack Gardenia White/Tnf Black-npf One Size Borealis Commuter Laptop Backpack | Everyday Travel Bag With 16 Laptop Sleeve Women-specific Fit**THE NORTH FACE**$180.44**4.7★**▲ 89%**](https://www.amazon.sg/dp/B0CN9S635R) [**The North Face NT32407 Mens Short Sleeve Cut and Sew T-Shirt Short Sleeve Historical Logo Tee Black Medium**THE NORTH FACE**$34.15**4.5★**▲ 68%**](https://www.amazon.sg/dp/B0C7CQ2YV5) [**THE NORTH FACE Geoface 15-Inch (38 cm) PC Case Black One Size Black K**THE NORTH FACE**$50.73**4.4★**▲ 57%**](https://www.amazon.sg/dp/B0BNDC5FG9)
**~~View all trending →~~**
## **What buyers say about north face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**67%
*“Good Quality”*
**Portability**33%
*“Good backpack for daily use and travel”*
### **What buyers complain about **
**Size-Overall**100%
*“Too small for Macbook Air M5 15 Size is too small”*
### **Top return reasons **
**Size-Overall**67%
**Storage Capacity**8%
**Waist Fit**8%
**Shape/Style**8%
**Color**4%
**Zipper Quality**4%
## **Common questions**
- **Is north face profitable to sell on Amazon Singapore?**
- The niche generates $10K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the north face niche?**
- 1 brands and 15 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in north face?**
- Top complaints mined from reviews: Size-Overall. The return rate is 7.4% — above our launch gate.
- **What does it cost to enter the north face niche?**
- Listings span $27.24–$196.60; the average listing price is $95.10 (sweet spot $15–$100). The average incumbent carries 1,464 reviews — the moat a new listing must climb.
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