---
title: "My Melody — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/my-melody"
last_updated: "2026-08-06T15:45:13.484Z"
locale: en
meta:
description: "Niche score 27/100 · $1K/yr market · 25K searches/yr · $16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $1K/yr market · 25K searches/yr · $16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "My Melody — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **my melody**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 29Conversion 4Competition 23Returns 41Price range 77Avg price 78Brand share 0Review moat 68Quality gap 35
**Avg price**
**Great****$16.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.15–$35.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****773.63**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$1K**
$1K/yr · 25K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, my melody is a $1K/yr Amazon Singapore market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my melody market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Sanrio89% - SKATER11%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +3.5% search growth over the last 90 days.
1K750Spike '25Black Friday '25Spike '26Prime Day '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/fashion/my-melody/trend)
## **Top my melody search terms**
- **my melody**19K/yr+3.3%0.2% conv. - **melody**3K/yr+1.2%0.0% conv. - **sanrio my melody**2K/yr-5.4%0.0% conv. - **my melody bag**1K/yr+39.4%0.5% conv. [**All search terms **](https://flapen.com/research/sg/fashion/my-melody/search-terms)
## **Top my melody products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11720%$23530%$35240%$469101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sanrio 898678 My Melody Stamp Set**Sanrio**$9.15**4.2★907 rev](https://www.amazon.sg/dp/B0CBDJT2CH) [2**Sanrio 126004 Sanrio Wallet My Melody My Melody 3.5 x 4.1 x 1.0 inches (9 x 10.5 x 2.5 cm) Kids Wallet Character**Sanrio**$18.34**4.7★211 rev](https://www.amazon.sg/dp/B0CPB3RVWS) [3**Sanrio 962546 My Melody Face Mirror & Comb Set**Sanrio**$10.88**4.7★1,011 rev](https://www.amazon.sg/dp/B0BXFVVBQL) [4**Sanrio 534595 My Melody Double Zipper Pen Case**Sanrio**$17.96**4.6★77 rev](https://www.amazon.sg/dp/B0DVLP7WNK) [5**Skater KGA0 Insulated Lunch Bag for Kids Lunch Box - Sanrio My Melody Big Ribbon for Girls**SKATER**$15.12**4.2★74 rev](https://www.amazon.sg/dp/B0DHCDFTV4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sanrio 534595 My Melody Double Zipper Pen Case**Sanrio**$17.96**77 rev1y ago](https://www.amazon.sg/dp/B0DVLP7WNK) [**Sanrio 067474 My Melody Plush (Kimono)**Sanrio**$35.47**42 rev1y ago](https://www.amazon.sg/dp/B0DJWWH1F8) [**Skater KGA0 Insulated Lunch Bag for Kids Lunch Box - Sanrio My Melody Big Ribbon for Girls**SKATER**$15.12**74 rev1y ago](https://www.amazon.sg/dp/B0DHCDFTV4) [**Sanrio 126004 Sanrio Wallet My Melody My Melody 3.5 x 4.1 x 1.0 inches (9 x 10.5 x 2.5 cm) Kids Wallet Character**Sanrio**$18.34**211 rev2y ago](https://www.amazon.sg/dp/B0CPB3RVWS) [**Sanrio 898678 My Melody Stamp Set**Sanrio**$9.15**907 rev3y ago](https://www.amazon.sg/dp/B0CBDJT2CH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sanrio 713066 My Melody Vinyl Wallet**Sanrio**$11.66**4.6★**▲ 69%**](https://www.amazon.sg/dp/B0C7M16P8P) [**Sanrio 962546 My Melody Face Mirror & Comb Set**Sanrio**$10.88**4.7★**▲ 54%**](https://www.amazon.sg/dp/B0BXFVVBQL) [**Skater KGA0 Insulated Lunch Bag for Kids Lunch Box - Sanrio My Melody Big Ribbon for Girls**SKATER**$15.12**4.2★**▲ 41%**](https://www.amazon.sg/dp/B0DHCDFTV4) [**Sanrio 534595 My Melody Double Zipper Pen Case**Sanrio**$17.96**4.6★**— 2%**](https://www.amazon.sg/dp/B0DVLP7WNK) [**Sanrio 898678 My Melody Stamp Set**Sanrio**$9.15**4.2★**— 6%**](https://www.amazon.sg/dp/B0CBDJT2CH)
**~~View all trending →~~**
## **Common questions**
- **Is my melody profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 8 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (27/100).
- **How competitive is the my melody niche?**
- 2 brands and 9 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the my melody niche?**
- Listings span $9.15–$35.47; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.
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