---
title: "Longchamp — $19K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/longchamp"
last_updated: "2026-08-06T21:12:45.146Z"
locale: en
meta:
  description: "Niche score 28/100 · $19K/yr market · 66K searches/yr · $171.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 28/100 · $19K/yr market · 66K searches/yr · $171.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Longchamp — $19K/yr Amazon SG Niche (2026) - Flapen"
---

# **longchamp**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 46Conversion 2Competition 24Returns 0Price range 27Avg price 51Brand share 0Review moat 95Quality gap 75

**Review moat**

**Great****107.25**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$171.51**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+17.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$18.32–$322.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$19K**

$19K/yr · 66K searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Returns**

**Bad****14.3%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=sg&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")

According to Flapen's Amazon Singapore niche tracking, longchamp is a $19K/yr Amazon Singapore market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **longchamp market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**100–250**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$17K–$43K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.2%**</dd>

<dt>**Avg BSR**</dt><dd>**#179**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**81%**</dd>

<dt>**Sponsored**</dt><dd>**19%**</dd>

<dt>**Out of stock**</dt><dd>**62.1%**</dd>

<dt>**Avg brand age**</dt><dd>**30 months**</dd>

<dt>**Avg seller age**</dt><dd>**0 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▲rising

**Sellers**

**7**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**72%**

Top 20: 100%

**Open market**

**0%**

- Longchamp68% - GoBene26% - Generic3% - COACH2% - Marc Jacobs1%

## **Top longchamp search terms**

- **longchamp**41K/yr+23.4%0.1% conv. - **longchamp bag**14K/yr+6.7%0.1% conv. - **longchamp le pliage**11K/yr+11.3%0.1% conv. [**All search terms **](https://flapen.com/research/sg/fashion/longchamp/search-terms)

## **Top longchamp products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown](https://m.media-amazon.com/images/I/5185YuEDmoL.jpg)**Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown**GoBene**$28.52**4.5★161 rev](https://www.amazon.sg/dp/B0CYZY6H6J) [2![Longchamp 1899 089 Tote Bag Preage Shopping Bag Nylon/Leather Compatible with B4 Size Can Store PC NOIR One Size](https://m.media-amazon.com/images/I/31-++C0V4BL.jpg)**Longchamp 1899 089 Tote Bag Preage Shopping Bag Nylon/Leather Compatible with B4 Size Can Store PC NOIR One Size**Longchamp**$159.21**4.5★418 rev](https://www.amazon.sg/dp/B07VCHP6MB) [3![Longchamp 1623089 Le Pliage Original Tote Bag noir One Size](https://m.media-amazon.com/images/I/31KLDcqUn2L.jpg)**Longchamp 1623089 Le Pliage Original Tote Bag noir One Size**Longchamp**$140.10**4.3★84 rev](https://www.amazon.sg/dp/B08VF2SWV6) [4![Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size](https://m.media-amazon.com/images/I/31AOCupW-mL.jpg)**Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size**Longchamp**$150.08**4.8★6 rev](https://www.amazon.sg/dp/B0DXK95W54) [5![Longchamp 2605 089 Tote Bag Preage Nylon/Leather Compatible with B5 Size Foldable Can Store PC NOIR One Size](https://m.media-amazon.com/images/I/31eXgZwTCOL.jpg)**Longchamp 2605 089 Tote Bag Preage Nylon/Leather Compatible with B5 Size Foldable Can Store PC NOIR One Size**Longchamp**$154.93**4.2★168 rev](https://www.amazon.sg/dp/B07W61KBMV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Generic Tote Bag for Women Lightweight Water Resistants Oxford Fabric Laptop Tote with Zippered Pockets and Luggage Straps Tote Purses for Work Travel Gym and Daily Use (Black)](https://m.media-amazon.com/images/I/31ba-hByDgL.jpg)**Generic Tote Bag for Women Lightweight Water Resistants Oxford Fabric Laptop Tote with Zippered Pockets and Luggage Straps Tote Purses for Work Travel Gym and Daily Use (Black)**Generic**$18.32**0 rev7mo ago](https://www.amazon.sg/dp/B0G67MD4TW) [![Longchamp 10284089 Le Pliage Original M Backpack Womens Backpack NOIR One Size](https://m.media-amazon.com/images/I/31HAJAICXuL.jpg)**Longchamp 10284089 Le Pliage Original M Backpack Womens Backpack NOIR One Size**Longchamp**$202.66**4 rev1y ago](https://www.amazon.sg/dp/B0F8J1Q6CJ) [![Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size](https://m.media-amazon.com/images/I/31AOCupW-mL.jpg)**Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size**Longchamp**$150.08**6 rev1y ago](https://www.amazon.sg/dp/B0DXK95W54) [![Longchamp Womens Shoulder Bag 34205987 Le Pliage Extra XS Pouch NOIR One Size](https://m.media-amazon.com/images/I/21JnSxoQZ+L.jpg)**Longchamp Womens Shoulder Bag 34205987 Le Pliage Extra XS Pouch NOIR One Size**Longchamp**$322.88**0 rev1y ago](https://www.amazon.sg/dp/B0DG8MQWGH) [![Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown](https://m.media-amazon.com/images/I/5185YuEDmoL.jpg)**Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown**GoBene**$28.52**161 rev1y ago](https://www.amazon.sg/dp/B0CYZY6H6J)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Generic Tote Bag for Women Lightweight Water Resistants Oxford Fabric Laptop Tote with Zippered Pockets and Luggage Straps Tote Purses for Work Travel Gym and Daily Use (Black)](https://m.media-amazon.com/images/I/31ba-hByDgL.jpg)**Generic Tote Bag for Women Lightweight Water Resistants Oxford Fabric Laptop Tote with Zippered Pockets and Luggage Straps Tote Purses for Work Travel Gym and Daily Use (Black)**Generic**$18.32**0.0★**▲ 232%**](https://www.amazon.sg/dp/B0G67MD4TW) [![Marc Jacobs Preppy Natasha Nylon Crossbody Bag Rock Grey](https://m.media-amazon.com/images/I/51UwCIVU8oL.jpg)**Marc Jacobs Preppy Natasha Nylon Crossbody Bag Rock Grey**Marc Jacobs**$170.57**4.7★**▲ 221%**](https://www.amazon.sg/dp/B0D1XW1Y1F) [![Coach Signature Tan](https://m.media-amazon.com/images/I/41l4AySPIuL.jpg)**Coach Signature Tan**COACH**$53.83**4.1★**▲ 209%**](https://www.amazon.sg/dp/B0CYQJ22VX) [![Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown](https://m.media-amazon.com/images/I/5185YuEDmoL.jpg)**Longchamp Mini-Strap for Bag Shoulder Bag Leather Shoulder Bag for Women 107-123 cm Adjustable Shoulder Strap with Metal Swivel Hook Straps for Handbags Shoulder Bag Women brown**GoBene**$28.52**4.5★**▲ 145%**](https://www.amazon.sg/dp/B0CYZY6H6J) [![Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size](https://m.media-amazon.com/images/I/31AOCupW-mL.jpg)**Longchamp 2605089 Le Pliage Original M Shoulder Bag Tote Bag Fawn One Size**Longchamp**$150.08**4.8★**▲ 110%**](https://www.amazon.sg/dp/B0DXK95W54)

**~~View all trending →~~**

## **What buyers say about longchamp**

What buyers praise and complain about, mined from review topics.

### **Top return reasons **

**Size-Overall**67%

**Handle Quality**33%

## **Common questions**

<dl>

<dt>**Is longchamp profitable to sell on Amazon Singapore?**</dt><dd>The niche generates $19K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Skip it (28/100).</dd>

<dt>**How competitive is the longchamp niche?**</dt><dd>5 brands and 7 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What does it cost to enter the longchamp niche?**</dt><dd>Listings span $18.32–$322.88; the average listing price is $171.51 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.</dd>

</dl>

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