---
title: "Kuromi — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/kuromi"
last_updated: "2026-08-06T19:21:07.651Z"
locale: en
meta:
description: "Niche score 25/100 · $2K/yr market · 32K searches/yr · $14.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · $2K/yr market · 32K searches/yr · $14.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kuromi — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **kuromi**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 31Conversion 5Competition 15Returns 50Price range 54Avg price 73Brand share 0Review moat 69Quality gap 28
**Avg price**
**Good****$14.71**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****722.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.53–$21.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 32K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, kuromi is a $2K/yr Amazon Singapore market (32K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kuromi market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$1K–$4K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **13%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Sanrio62% - Maommadio14% - Bicycle10% - Funko8% - Silver Buffalo6% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +4.5% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/fashion/kuromi/trend)
## **Top kuromi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18220%$36330%$54540%$726101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sanrio 900788 Chromi Stamp Set**Sanrio**$9.92**4.2★907 rev](https://www.amazon.sg/dp/B0CBDMHLR2) [2**Sanrio Chromi Character Hair Brush**Sanrio**$13.95**4.6★667 rev](https://www.amazon.sg/dp/B004KBJPGK) [3**3pcs Hello Kitty Sanrio Backpack Set Kuromi Tote Shoulder Handbag Casual Outdoor Daypack with Pencil Bag Kuromi-B L 1**Maommadio**$20.98**4.5★36 rev](https://www.amazon.sg/dp/B0DBDSTTZG) [4**Bicycle Kuromi Sanrio Playing Cards Black Pink and Purple 1 Deck**Bicycle**$9.53**4.8★499 rev](https://www.amazon.sg/dp/B0DS6FXRQ4) [5**Funko Bitty Pop! Sanrio - Kuromi - 4 Pack and a Surprise Mini Figure - 0.9 Inch (2.2 cm) - Hello Kitty Collectible Stackable Display Shelf Included - Gift Idea Party Bag Stocking**Funko**$21.50**4.7★521 rev](https://www.amazon.sg/dp/B0DJRY55R2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Bitty Pop! Sanrio - Kuromi - 4 Pack and a Surprise Mini Figure - 0.9 Inch (2.2 cm) - Hello Kitty Collectible Stackable Display Shelf Included - Gift Idea Party Bag Stocking**Funko**$21.50**521 rev1y ago](https://www.amazon.sg/dp/B0DJRY55R2) [**Bicycle Kuromi Sanrio Playing Cards Black Pink and Purple 1 Deck**Bicycle**$9.53**499 rev1y ago](https://www.amazon.sg/dp/B0DS6FXRQ4) [**3pcs Hello Kitty Sanrio Backpack Set Kuromi Tote Shoulder Handbag Casual Outdoor Daypack with Pencil Bag Kuromi-B L 1**Maommadio**$20.98**36 rev1y ago](https://www.amazon.sg/dp/B0DBDSTTZG) [**Silver Buffalo Sanrio Hello Kitty and Friends Kuromi Cherry Hearts Water Bottle with Screw Lid 28 Ounces Sanrio Kuromi 28oz**Silver Buffalo**$17.48**725 rev2y ago](https://www.amazon.sg/dp/B0CF6N57R9) [**Sanrio 900788 Chromi Stamp Set**Sanrio**$9.92**907 rev3y ago](https://www.amazon.sg/dp/B0CBDMHLR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bicycle Kuromi Sanrio Playing Cards Black Pink and Purple 1 Deck**Bicycle**$9.53**4.8★**▲ 161%**](https://www.amazon.sg/dp/B0DS6FXRQ4) [**Silver Buffalo Sanrio Hello Kitty and Friends Kuromi Cherry Hearts Water Bottle with Screw Lid 28 Ounces Sanrio Kuromi 28oz**Silver Buffalo**$17.48**4.6★**▲ 53%**](https://www.amazon.sg/dp/B0CF6N57R9) [**Sanrio Chromi Character Hair Brush**Sanrio**$13.95**4.6★**▲ 18%**](https://www.amazon.sg/dp/B004KBJPGK) [**Funko Bitty Pop! Sanrio - Kuromi - 4 Pack and a Surprise Mini Figure - 0.9 Inch (2.2 cm) - Hello Kitty Collectible Stackable Display Shelf Included - Gift Idea Party Bag Stocking**Funko**$21.50**4.7★**— 9%**](https://www.amazon.sg/dp/B0DJRY55R2) [**Sanrio 900788 Chromi Stamp Set**Sanrio**$9.92**4.2★**— 6%**](https://www.amazon.sg/dp/B0CBDMHLR2)
**~~View all trending →~~**
## **Common questions**
- **Is kuromi profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 8 tracked products. 90-day search growth is +4.5%. Flapen's verdict: Skip it (25/100).
- **How competitive is the kuromi niche?**
- 5 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the kuromi niche?**
- Listings span $9.53–$21.50; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.
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