---
title: "Gundam — $37K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/gundam"
last_updated: "2026-08-06T18:49:48.654Z"
locale: en
meta:
description: "Niche score 29/100 · $37K/yr market · 152K searches/yr · $37.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $37K/yr market · 152K searches/yr · $37.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gundam — $37K/yr Amazon SG Niche (2026) - Flapen"
---
# **gundam**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 34Conversion 8Competition 23Returns 42Price range 95Avg price 95Brand share 0Review moat 50Quality gap 24
**Avg price**
**Incredible****$37.03**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.98–$70.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,508.54**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$37K**
$37K/yr · 152K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, gundam is a $37K/yr Amazon Singapore market (152K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gundam market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$19K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#706**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- コスパ COSPA50% - BANDAI SPIRITS50%
## **Demand**
Weekly Amazon search volume, last 38 weeks — +6.9% search growth over the last 90 days.
8K6KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/fashion/gundam/trend)
## **Top gundam search terms**
- **gundam**123K/yr+6.2%0.1% conv. - **mg gundam**11K/yr+22.7%0.0% conv. - **bandai spirits バンダイ スピリッツ**12K/yr-21.2%0.0% conv. - **gundam mg**7K/yr+59.0%0.2% conv. [**All search terms **](https://flapen.com/research/sg/fashion/gundam/search-terms)
## **Top gundam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$11K45%$16K60%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cospa Mobile Suit Gundam Iron-Blooded Orphans T-shirt MOSS XL**コスパ COSPA**$29.76**4.4★25 rev](https://www.amazon.sg/dp/B01BBFZ1AQ) [2**Bandai Spirits Gundam Hathaways Flash #229 Penelope HGUC 1/144**BANDAI SPIRITS**$70.06**4.7★1,029 rev](https://www.amazon.sg/dp/B07TYH7BQ3) [3**HG BAS5055446 Mobile Suit Gundam Iron-Blooded Orphans Gundam Barbatos Trups 1/144 Scale Color Coded Plastic Model**BANDAI SPIRITS**$22.70**4.6★3,473 rev](https://www.amazon.sg/dp/B07DXLPT5T) [4**BANDAI SPIRITS(バンダイ スピリッツ) HG Mobile Suit Gundam Seed Freedom Rising Freedom Gundam 1/144 Scale Color-Coded Plastic Model**BANDAI SPIRITS**$29.52**4.6★938 rev](https://www.amazon.sg/dp/B0CKDY8F42) [5**Bandai 5500 MG 1/100 RX-0 Unicorn Gundam 2 Banshee Action Figure Toy**BANDAI SPIRITS**$50.13**4.5★97 rev](https://www.amazon.sg/dp/B09K3VQBFM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bandai Hobby - Mobile Suit Gundam - RX-78-2 Gundam ver. 2.0 Bandai Spirits RG 1/144 Model Kit**BANDAI SPIRITS**$57.98**1,053 rev1y ago](https://www.amazon.sg/dp/B0CYFYPB77) [**HG Mobile Suit Gundam SEED FREEDOM Mighty Strike Freedom Gundam 1/144 Scale Color-Coded Plastic Model**BANDAI SPIRITS**$28.68**919 rev2y ago](https://www.amazon.sg/dp/B0CT9THRZZ) [**HG BAS5055446 Mobile Suit Gundam Iron-Blooded Orphans Gundam Barbatos Trups 1/144 Scale Color Coded Plastic Model**BANDAI SPIRITS**$22.70**3,473 rev2y ago](https://www.amazon.sg/dp/B07DXLPT5T) [**BANDAI SPIRITS(バンダイ スピリッツ) HG Mobile Suit Gundam Seed Freedom Rising Freedom Gundam 1/144 Scale Color-Coded Plastic Model**BANDAI SPIRITS**$29.52**938 rev2y ago](https://www.amazon.sg/dp/B0CKDY8F42) [**BANDAI SPIRITS(バンダイ スピリッツ) HG Mobile Suit Gundam: Witch of Mercury Tick Balun 1/144 Scale Color Coded Plastic Model (2620605)**BANDAI SPIRITS**$19.98**264 rev3y ago](https://www.amazon.sg/dp/B0BGNJJCRV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cospa Mobile Suit Gundam Iron-Blooded Orphans T-shirt MOSS XL**コスパ COSPA**$29.76**4.4★**▲ 61%**](https://www.amazon.sg/dp/B01BBFZ1AQ) [**BANDAI SPIRITS(バンダイ スピリッツ) Mobile Suit Gundam Mercury Witch A (Provisional) Color Coded Plastic Model**BANDAI SPIRITS**$21.55**4.7★**▲ 49%**](https://www.amazon.sg/dp/B0BGN9K1MV) [**BANDAI SPIRITS(バンダイ スピリッツ) HG Mobile Suit Gundam: Witch of Mercury Tick Balun 1/144 Scale Color Coded Plastic Model (2620605)**BANDAI SPIRITS**$19.98**4.6★**▲ 40%**](https://www.amazon.sg/dp/B0BGNJJCRV) [**HG BAS5055446 Mobile Suit Gundam Iron-Blooded Orphans Gundam Barbatos Trups 1/144 Scale Color Coded Plastic Model**BANDAI SPIRITS**$22.70**4.6★**— 1%**](https://www.amazon.sg/dp/B07DXLPT5T) [**Bandai Spirits Gundam Hathaways Flash #229 Penelope HGUC 1/144**BANDAI SPIRITS**$70.06**4.7★**▼ 11%**](https://www.amazon.sg/dp/B07TYH7BQ3)
**~~View all trending →~~**
## **What buyers say about gundam**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Defective Material/Parts**50%
**Instructions/User Manual/Troubleshooting**50%
## **Common questions**
- **Is gundam profitable to sell on Amazon Singapore?**
- The niche generates $37K/yr across 13 tracked products. 90-day search growth is +6.9%. Flapen's verdict: Skip it (29/100).
- **How competitive is the gundam niche?**
- 2 brands and 23 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the gundam niche?**
- Listings span $19.98–$70.06; the average listing price is $37.03 (sweet spot $15–$100). The average incumbent carries 1,509 reviews — the moat a new listing must climb.
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