---
title: "Products — down jacket - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/down-jacket/products"
last_updated: "2026-08-08T06:52:45.791Z"
locale: en
meta:
  description: "Niche score 26/100 · $13K/yr market · 20K searches/yr · $151.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 26/100 · $13K/yr market · 20K searches/yr · $151.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — down jacket - Flapen"
---

# **down jacket**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 23Conversion 5Competition 11Returns 100Price range 16Avg price 58Brand share 0Review moat 58Quality gap 28

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,190.67**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$151.84**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$67.68–$265.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$13K**

$13K/yr · 20K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")

## Products