---
title: "Down Jacket — $13K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/down-jacket"
last_updated: "2026-08-06T23:06:05.519Z"
locale: en
meta:
description: "Niche score 26/100 · $13K/yr market · 20K searches/yr · $151.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $13K/yr market · 20K searches/yr · $151.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Down Jacket — $13K/yr Amazon SG Niche (2026) - Flapen"
---
# **down jacket**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 23Conversion 5Competition 11Returns 100Price range 16Avg price 58Brand share 0Review moat 58Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,190.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$151.84**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$67.68–$265.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$13K**
$13K/yr · 20K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, down jacket is a $13K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **down jacket market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$15K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **11%**
- **Out of stock**
- **44.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Columbia57% - Calvin Klein34% - adidas8%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -4.1% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/sg/fashion/down-jacket/trend)
## **Top down jacket search terms**
- **down jacket**8K/yr+6.0%0.0% conv. - **down jacket women**7K/yr+13.7%0.0% conv. - **down jacket men**4K/yr-35.2%0.0% conv. [**All search terms **](https://flapen.com/research/sg/fashion/down-jacket/search-terms)
## **Top down jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$62810%$1K15%$2K20%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calvin Klein Mens Lightweight Packable Down Jacket with Fleece Bib and Removable Hood Black Stretch Medium**Calvin Klein**$103.41**4.6★3,106 rev](https://www.amazon.sg/dp/B08ZNZ9NFT) [2**Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large**Columbia**$183.19**4.6★134 rev](https://www.amazon.sg/dp/B0CLSFRR5R) [3**Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)**Columbia**$152.58**4.4★173 rev](https://www.amazon.sg/dp/B0CN3VPL6D) [4**Columbia Mens Delta Ridge 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)**Columbia**$164.58**4.4★210 rev](https://www.amazon.sg/dp/B0CN3VJ8Q6) [5**Calvin Klein mens Lightweight Water Resistant Packable Down Puffer Jacket (Standard and Big & Tall) Black Stretch Large**Calvin Klein**$67.68**4.7★3,558 rev](https://www.amazon.sg/dp/B08ZNYPC6T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Down Essentials KLK19 Womens 3-Stripes Light Down Jacket Small**adidas**$115.90**2 rev9mo ago](https://www.amazon.sg/dp/B0F3C2LB8W) [**Columbia Womens Ardenwood Mid Down Jacket Stone Green X-Large**Columbia**$141.34**14 rev1y ago](https://www.amazon.sg/dp/B0DK4QJL2P) [**Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large**Columbia**$183.19**134 rev1y ago](https://www.amazon.sg/dp/B0CLSFRR5R) [**Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)**Columbia**$152.58**173 rev1y ago](https://www.amazon.sg/dp/B0CN3VPL6D) [**Columbia Mens Delta Ridge 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)**Columbia**$164.58**210 rev2y ago](https://www.amazon.sg/dp/B0CN3VJ8Q6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calvin Klein mens Lightweight Packable Down Jacket With Fleece Bib and Removable Hood Iron Large**Calvin Klein**$265.43**4.6★**▲ 269%**](https://www.amazon.sg/dp/B08ZNYBMGL) [**Columbia Womens Delta Ridge Ii Down Jacket Black XX-Large**Columbia**$183.19**4.6★**▲ 85%**](https://www.amazon.sg/dp/B0CLSFRR5R) [**Columbia Womens Lake 22 2 Down Hooded Jacket Down Jacket with Hood (Pack of 1)**Columbia**$152.58**4.4★**▲ 45%**](https://www.amazon.sg/dp/B0CN3VPL6D) [**Columbia Womens Ardenwood Mid Down Jacket Stone Green X-Large**Columbia**$141.34**4.2★**— 7%**](https://www.amazon.sg/dp/B0DK4QJL2P) [**adidas Down Essentials KLK19 Womens 3-Stripes Light Down Jacket Small**adidas**$115.90**5.0★**— 6%**](https://www.amazon.sg/dp/B0F3C2LB8W)
**~~View all trending →~~**
## **What buyers say about down jacket**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is down jacket profitable to sell on Amazon Singapore?**
- The niche generates $13K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (26/100).
- **How competitive is the down jacket niche?**
- 3 brands and 5 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **When does demand for down jacket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the down jacket niche?**
- Listings span $67.68–$265.43; the average listing price is $151.84 (sweet spot $15–$100). The average incumbent carries 1,191 reviews — the moat a new listing must climb.
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