---
title: "Cinnamoroll — $21K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/cinnamoroll"
last_updated: "2026-08-06T20:59:42.270Z"
locale: en
meta:
description: "Niche score 34/100 · $21K/yr market · 42K searches/yr · $25.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $21K/yr market · 42K searches/yr · $25.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cinnamoroll — $21K/yr Amazon SG Niche (2026) - Flapen"
---
# **cinnamoroll**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 18Conversion 24Competition 59Returns 30Price range 75Avg price 95Brand share 9Review moat 71Quality gap 32
**Avg price**
**Incredible****$25.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.80–$118.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****667.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$21K**
$21K/yr · 42K searches
According to Flapen's Amazon Singapore niche tracking, cinnamoroll is a $21K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cinnamoroll market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$13K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **15.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**0%**
- Sanrio78% - SKATER7% - TeeTurtle4% - Franco4% - Many Rainbows4% - Jazwares3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/sg/fashion/cinnamoroll/trend)
## **Top cinnamoroll search terms**
- **cinnamoroll**37K/yr-13.7%0.2% conv. - **sanrio cinnamoroll**2K/yr-10.6%0.0% conv. - **cinnamoroll bag**2K/yr-40.1%0.0% conv. - **cinnamoroll sanrio**770/yr-3.7%0.0% conv. [**All search terms **](https://flapen.com/research/sg/fashion/cinnamoroll/search-terms)
## **Top cinnamoroll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6356%$1K9%$2K12%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sanrio 126012 SANRIO Wallet Cinnamoroll Cinnamoroll 3.5 x 4.1 x 1.0 inches (9 x 10.5 x 2.5 cm) Kids Wallet Character**Sanrio**$18.03**4.7★211 rev](https://www.amazon.sg/dp/B0CPB45S75) [2**Sanrio 157775 Face Backpack Cinnamoroll PU Leather Recommended Age: 3 years and up**Sanrio**$42.31**4.6★18 rev](https://www.amazon.sg/dp/B0FBGNVMS6) [3**Sanrio 898856 Cinnamoroll Stamp Set**Sanrio**$7.72**4.2★907 rev](https://www.amazon.sg/dp/B0CBDMYKC2) [4**Sanrio 305511 Cinnamoroll Mini Mascot Holder**Sanrio**$11.03**4.7★2,101 rev](https://www.amazon.sg/dp/B0C1JCJNVY) [5**Sanrio 534609 Cinnamoroll Double Zipper Pen Case**Sanrio**$15.71**4.6★77 rev](https://www.amazon.sg/dp/B0DVLQPF9Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sanrio 154504 Kids Panties Set of 3 Cinnamoroll 51.2 inches (130 cm) 100% Cotton Name Included**Sanrio**$17.87**77 rev1y ago](https://www.amazon.sg/dp/B0FD3VXGP8) [**Sanrio 157775 Face Backpack Cinnamoroll PU Leather Recommended Age: 3 years and up**Sanrio**$42.31**18 rev1y ago](https://www.amazon.sg/dp/B0FBGNVMS6) [**Many Rainbows Cinnamoroll Japanese Cartoon Character Backpack School Bag with Multiple Pockets Blue 38 x 28.5 x 14cm Casual**Many Rainbows**$118.54**0 rev1y ago](https://www.amazon.sg/dp/B0F18HTWK3) [**Sanrio 534609 Cinnamoroll Double Zipper Pen Case**Sanrio**$15.71**77 rev1y ago](https://www.amazon.sg/dp/B0DVLQPF9Y) [**Hello Kitty and Friends - 8-Inch Cinnamoroll Candy Wonderland Plush - Officially Licensed Sanrio Product from Jazwares - Ages 6+**Jazwares**$27.82**275 rev1y ago](https://www.amazon.sg/dp/B0D4XFPSRT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skater KGA0 Insulated Lunch Bag for Kids Lunch Box Sanrio Cinnamoroll Big Ribbon Girls**SKATER**$14.71**4.2★**▲ 171%**](https://www.amazon.sg/dp/B0DHCHGTT1) [**Sanrio 154504 Kids Panties Set of 3 Cinnamoroll 51.2 inches (130 cm) 100% Cotton Name Included**Sanrio**$17.87**4.7★**▲ 145%**](https://www.amazon.sg/dp/B0FD3VXGP8) [**Hello Kitty and Friends - 8-Inch Cinnamoroll Candy Wonderland Plush - Officially Licensed Sanrio Product from Jazwares - Ages 6+**Jazwares**$27.82**4.8★**▲ 82%**](https://www.amazon.sg/dp/B0D4XFPSRT) [**Many Rainbows Cinnamoroll Japanese Cartoon Character Backpack School Bag with Multiple Pockets Blue 38 x 28.5 x 14cm Casual**Many Rainbows**$118.54**0.0★**▲ 45%**](https://www.amazon.sg/dp/B0F18HTWK3) [**Sanrio 305511 Cinnamoroll Mini Mascot Holder**Sanrio**$11.03**4.7★**▲ 28%**](https://www.amazon.sg/dp/B0C1JCJNVY)
**~~View all trending →~~**
## **What buyers say about cinnamoroll**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is cinnamoroll profitable to sell on Amazon Singapore?**
- The niche generates $21K/yr across 15 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the cinnamoroll niche?**
- 6 brands and 9 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- **When does demand for cinnamoroll peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the cinnamoroll niche?**
- Listings span $5.80–$118.54; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 667 reviews — the moat a new listing must climb.
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