[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-fashion-carters":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":149,"baselines":181,"demand":185,"seasonality":447,"brandShare":460,"products":465,"feedback":610,"searchTerms":616,"related":632,"lastUpdated":144},"ddf1d4b3aa7d445f4ceaaada6ecd026b","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":47,"label":48,"slug":49,"href":50},{"marketSize":122,"searchVolume":131,"growth360":132,"growth90":133,"searchConversion":122,"top5ClickShare":134,"top5BrandShare":121,"avgRating":135,"avgReviewCount":136,"avgPrice":137,"priceMin":138,"priceMax":139,"productCount":140,"unitsSoldMax":141,"sponsoredPct":122,"returnRate":122,"successfulLaunches360":122,"newProducts360":121,"amazonNicheId":124,"title":142,"slug":142,"href":143,"leafCategoryName":48,"scrapedAt":144,"brandCount":121,"brandCountYearAgo":114,"sellerCount":114,"signals":145,"avgBsr":86,"pageQuality":122,"unitsSoldMin":122,"unitsSoldAvgMin":122,"unitsSoldAvgMax":141,"revenueMin":122,"revenueMax":146,"avgBrandAgeMonths":147,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":121,"oosRate":148},9759,2.6185,0.2431,0.5011,4.79,25083,28.82,22.12,35.09,16,100,"carters","\u002Fresearch\u002Fsg\u002Ffashion\u002Fcarters","2026-07-24T03:32:15.040558+00:00",[],2882,65,0.1154,{"score":150,"verdict":151,"components":152},38,"skip",[153,156,158,161,164,166,169,174,176,179],{"key":154,"score":122,"weight":155,"raw":122},"marketSize",0.15,{"key":157,"score":58,"weight":155,"raw":133},"growth",{"key":159,"score":122,"weight":160,"raw":122},"conversion",0.1,{"key":162,"score":163,"weight":155,"raw":134},"competition",58,{"key":165,"score":122,"weight":160,"raw":121},"brandShare",{"key":167,"score":168,"weight":160,"raw":135},"qualityGap",13,{"key":170,"score":171,"weight":172,"raw":173},"reviewMoat",14,0.05,25083.13,{"key":175,"score":141,"weight":160,"raw":122},"returns",{"key":177,"score":178,"weight":172,"raw":137},"avgPrice",95,{"key":180,"score":178,"weight":172,"raw":121},"priceRange",{"avgRating":182,"medianPrice":183,"medianReturnRate":122,"nichesTracked":184},4.47,30,1590,{"points":186,"droppedPartialWeek":446},[187,190,193,196,199,202,205,207,210,212,215,218,221,224,227,229,232,235,238,241,244,247,250,253,256,259,261,264,267,270,273,276,278,281,284,287,290,293,296,298,301,304,307,309,311,314,317,319,322,325,328,331,333,336,339,342,345,347,350,353,356,359,361,364,367,369,372,375,377,380,382,385,388,391,394,397,400,403,406,409,412,414,417,419,422,424,426,429,432,434,437,440,443],{"week":188,"volume":189},"2024-07-28",223,{"week":191,"volume":192},"2024-08-04",256,{"week":194,"volume":195},"2024-08-11",136,{"week":197,"volume":198},"2024-08-18",203,{"week":200,"volume":201},"2024-08-25",238,{"week":203,"volume":204},"2024-09-01",141,{"week":206,"volume":16},"2024-09-08",{"week":208,"volume":209},"2024-09-15",216,{"week":211,"volume":192},"2024-09-22",{"week":213,"volume":214},"2024-09-29",266,{"week":216,"volume":217},"2024-10-06",145,{"week":219,"volume":220},"2024-10-13",721,{"week":222,"volume":223},"2024-10-20",218,{"week":225,"volume":226},"2024-10-27",116,{"week":228,"volume":217},"2024-11-03",{"week":230,"volume":231},"2024-11-10",102,{"week":233,"volume":234},"2024-11-17",128,{"week":236,"volume":237},"2024-11-24",633,{"week":239,"volume":240},"2024-12-01",789,{"week":242,"volume":243},"2024-12-08",328,{"week":245,"volume":246},"2024-12-15",140,{"week":248,"volume":249},"2024-12-22",132,{"week":251,"volume":252},"2024-12-29",169,{"week":254,"volume":255},"2025-01-05",175,{"week":257,"volume":258},"2025-01-12",206,{"week":260,"volume":249},"2025-01-19",{"week":262,"volume":263},"2025-02-09",131,{"week":265,"volume":266},"2025-02-23",98,{"week":268,"volume":269},"2025-04-27",133,{"week":271,"volume":272},"2025-05-04",166,{"week":274,"volume":275},"2025-05-11",158,{"week":277,"volume":44},"2025-05-18",{"week":279,"volume":280},"2025-05-25",282,{"week":282,"volume":283},"2025-06-01",119,{"week":285,"volume":286},"2025-06-08",115,{"week":288,"volume":289},"2025-06-15",117,{"week":291,"volume":292},"2025-06-22",129,{"week":294,"volume":295},"2025-06-29",149,{"week":297,"volume":16},"2025-07-06",{"week":299,"volume":300},"2025-07-13",1069,{"week":302,"volume":303},"2025-07-20",304,{"week":305,"volume":306},"2025-07-27",177,{"week":308,"volume":306},"2025-08-03",{"week":310,"volume":217},"2025-08-10",{"week":312,"volume":313},"2025-08-17",69,{"week":315,"volume":316},"2025-08-24",180,{"week":318,"volume":246},"2025-08-31",{"week":320,"volume":321},"2025-09-07",199,{"week":323,"volume":324},"2025-09-14",159,{"week":326,"volume":327},"2025-09-21",174,{"week":329,"volume":330},"2025-09-28",138,{"week":332,"volume":234},"2025-10-05",{"week":334,"volume":335},"2025-10-12",432,{"week":337,"volume":338},"2025-10-19",184,{"week":340,"volume":341},"2025-10-26",164,{"week":343,"volume":344},"2025-11-02",210,{"week":346,"volume":198},"2025-11-09",{"week":348,"volume":349},"2025-11-16",192,{"week":351,"volume":352},"2025-11-23",796,{"week":354,"volume":355},"2025-11-30",584,{"week":357,"volume":358},"2025-12-07",235,{"week":360,"volume":313},"2025-12-14",{"week":362,"volume":363},"2025-12-21",143,{"week":365,"volume":366},"2025-12-28",108,{"week":368,"volume":327},"2026-01-04",{"week":370,"volume":371},"2026-01-11",134,{"week":373,"volume":374},"2026-01-18",127,{"week":376,"volume":37},"2026-01-25",{"week":378,"volume":379},"2026-02-01",226,{"week":381,"volume":374},"2026-02-08",{"week":383,"volume":384},"2026-02-15",77,{"week":386,"volume":387},"2026-02-22",168,{"week":389,"volume":390},"2026-03-01",125,{"week":392,"volume":393},"2026-03-08",154,{"week":395,"volume":396},"2026-03-15",86,{"week":398,"volume":399},"2026-03-22",150,{"week":401,"volume":402},"2026-03-29",139,{"week":404,"volume":405},"2026-04-05",209,{"week":407,"volume":408},"2026-04-12",179,{"week":410,"volume":411},"2026-04-19",167,{"week":413,"volume":402},"2026-04-26",{"week":415,"volume":416},"2026-05-03",148,{"week":418,"volume":217},"2026-05-10",{"week":420,"volume":421},"2026-05-17",144,{"week":423,"volume":324},"2026-05-24",{"week":425,"volume":280},"2026-05-31",{"week":427,"volume":428},"2026-06-07",194,{"week":430,"volume":431},"2026-06-14",170,{"week":433,"volume":349},"2026-06-21",{"week":435,"volume":436},"2026-06-28",391,{"week":438,"volume":439},"2026-07-05",70,{"week":441,"volume":442},"2026-07-12",181,{"week":444,"volume":445},"2026-07-19",178,false,[448,449,450,451,452,453,454,455,456,457,458,459],0.7281527726771942,0.6590488431876608,0.6254190231362469,0.7908586118251929,0.8473864610111398,0.837292202227935,1.4344473007712084,0.8202913453299058,0.9281405312767781,1.259922879177378,1.5901113967437874,1.1225878320479863,{"top":461,"otherBrandCount":122,"otherClickShare":122},[462],{"brand":463,"clickShare":464},"Simple Joys by Carter's",1.0003,[466,477,486,496,505,514,522,531,541,550,558,567,577,586,593,601],{"asin":467,"title":468,"brand":463,"imageUrl":469,"price":470,"rating":471,"reviews":472,"clickShare90":473,"clickShare360":474,"launchDate":475,"amazonUrl":476},"B08G8TG866","Simple Joys by Carters Baby Girls 3-Pack Cotton Footed Sleep and Play Llamas\u002FRainbows\u002FBear Newborn","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41m605R1o8L.jpg",30.72,4.8,2926,0.1241,0.1259,"2020-12-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08G8TG866",{"asin":478,"title":479,"brand":463,"imageUrl":480,"price":481,"rating":471,"reviews":482,"clickShare90":473,"clickShare360":483,"launchDate":484,"amazonUrl":485},"B08G8TP9XY","Simple Joys by Carters Baby Boys 3-Pack Snap-Up Romper Dinos\u002FRhino\u002FSharks 24 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518zQZzXjOL.jpg",27.8,12591,0.1441,"2020-12-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08G8TP9XY",{"asin":487,"title":488,"brand":463,"imageUrl":489,"price":490,"rating":471,"reviews":491,"clickShare90":492,"clickShare360":493,"launchDate":494,"amazonUrl":495},"B01M5JGOFT","Simple Joys by Carters Baby Girls 6-Pack Sleeveless Bodysuit Pink\u002FYellow 3-6 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EhAisE+vL.jpg",26.12,43323,0.0966,0.1245,"2025-09-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01M5JGOFT",{"asin":497,"title":498,"brand":463,"imageUrl":499,"price":490,"rating":471,"reviews":500,"clickShare90":501,"clickShare360":502,"launchDate":503,"amazonUrl":504},"B08XW8BCV3","Simple Joys by Carters Baby Boys Short-Sleeve Bodysuit Pack of 6 Multicolor\u002FAlligator\u002FForest Animals\u002FStripe 18 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51BfDDCv4+L.jpg",62706,0.0782,0.0629,"2021-10-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08XW8BCV3",{"asin":506,"title":507,"brand":463,"imageUrl":508,"price":509,"rating":471,"reviews":510,"clickShare90":501,"clickShare360":511,"launchDate":512,"amazonUrl":513},"B08QW21CVJ","Simple Joys by Carters Boys 6-Pack Sleeveless Bodysuits Trucks\u002FDinosaur\u002FAlligator 18 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Ys-WdEiqL.jpg",28.45,1944,0.0671,"2021-06-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08QW21CVJ",{"asin":515,"title":516,"brand":463,"imageUrl":517,"price":138,"rating":471,"reviews":518,"clickShare90":519,"clickShare360":520,"launchDate":475,"amazonUrl":521},"B08G8V1FGZ","Simple Joys by Carters Baby 2-Pack 2-Way Zip Thermal Footed Sleep and Play Animals\u002FSun 6-9 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NsEbdaVvL.jpg",4718,0.0759,0.0895,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08G8V1FGZ",{"asin":523,"title":524,"brand":463,"imageUrl":525,"price":139,"rating":526,"reviews":527,"clickShare90":528,"clickShare360":529,"launchDate":512,"amazonUrl":530},"B08QW5WB7Y","Simple Joys by Carters Boys 3-Pack Snug Fit Footed Cotton Pajamas Avocados\u002FTie Dye 12 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41h-yB0OINL.jpg",4.7,49199,0.0644,0.0713,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08QW5WB7Y",{"asin":532,"title":533,"brand":463,"imageUrl":534,"price":535,"rating":471,"reviews":536,"clickShare90":537,"clickShare360":538,"launchDate":539,"amazonUrl":540},"B083X7MVK8","Simple Joys by Carters Baby 5-Pack Short Sleeve Side Snap Bodysuit Green Prints 3-6 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41e08ex7h8L.jpg",26.9,5334,0.0552,0.0406,"2020-08-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB083X7MVK8",{"asin":542,"title":543,"brand":463,"imageUrl":544,"price":545,"rating":471,"reviews":546,"clickShare90":547,"clickShare360":538,"launchDate":548,"amazonUrl":549},"B01M5JGO6D","Simple Joys by Carters Baby 6-Piece Neutral Bodysuits (Short and Long Sleeve) and Pants Set Gray Lamb 0-3 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hyrAKcBVL.jpg",31.79,13799,0.0529,"2017-04-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01M5JGO6D",{"asin":551,"title":552,"brand":463,"imageUrl":553,"price":554,"rating":526,"reviews":527,"clickShare90":547,"clickShare360":555,"launchDate":556,"amazonUrl":557},"B07GKVNH2V","Simple Joys by Carters Boys 3-Pack Snug Fit Footed Cotton Pajamas dino\u002Fanimals green\u002Flion 12 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51kNONMvyRL.jpg",34.91,0.035,"2022-12-31","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07GKVNH2V",{"asin":559,"title":560,"brand":463,"imageUrl":561,"price":535,"rating":471,"reviews":562,"clickShare90":563,"clickShare360":564,"launchDate":565,"amazonUrl":566},"B08QVTRC6F","Simple Joys by Carters Girls 6-Pack Sleeveless Bodysuit Pink Floral\u002FDots 24 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-nAXDX9rL.jpg",3890,0.0414,0.0587,"2021-05-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08QVTRC6F",{"asin":568,"title":569,"brand":463,"imageUrl":570,"price":571,"rating":471,"reviews":572,"clickShare90":573,"clickShare360":574,"launchDate":575,"amazonUrl":576},"B01M35CW9F","Simple Joys by Carters Baby Boys 6-Piece Little Character Set Red\u002FNavy Bear 3-6 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fVHTwA8mL.jpg",33.32,13697,0.0391,0.0238,"2017-03-29","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01M35CW9F",{"asin":578,"title":579,"brand":463,"imageUrl":580,"price":581,"rating":471,"reviews":500,"clickShare90":582,"clickShare360":583,"launchDate":584,"amazonUrl":585},"B073WN6PTS","Simple Joys by Carters Baby Boys 6-Pack Short-Sleeve Bodysuit Black\u002FWhite Newborn","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51w-4rmC3yL.jpg",28.21,0.0368,0.0224,"2018-01-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB073WN6PTS",{"asin":587,"title":588,"brand":463,"imageUrl":534,"price":589,"rating":471,"reviews":536,"clickShare90":590,"clickShare360":591,"launchDate":539,"amazonUrl":592},"B083X7F38P","Simple Joys by Carters Baby 5-Pack Short Sleeve Side Snap Bodysuit Green Prints Newborn",26.15,0.0276,0.042,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB083X7F38P",{"asin":594,"title":595,"brand":463,"imageUrl":596,"price":597,"rating":471,"reviews":500,"clickShare90":590,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0BL8B3JKR","Simple Joys by Carters Baby Boys Short-Sleeve Bodysuit Pack of 6 Multicolor\u002FDogs\u002FMini Stripe\u002FSports Pack 12 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410y0J+p4kL.jpg",30.74,0.0294,"2022-11-02","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BL8B3JKR",{"asin":602,"title":603,"brand":463,"imageUrl":604,"price":605,"rating":471,"reviews":606,"clickShare90":607,"clickShare360":583,"launchDate":608,"amazonUrl":609},"B08XW8S86J","Simple Joys by Carters Baby Girls Short-Sleeve Bodysuit Pack of 6 Multicolor\u002FDitsy Floral\u002FFloral\u002FPolka Dot\u002FTropical 24 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zIV2I7yXL.jpg",25.71,7258,0.0253,"2021-09-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08XW8S86J",{"love":611,"hate":612,"returnReasons":613},[],[],[614],{"reason":615,"pct":121},"Value For Money",[617,620,624,628],{"term":142,"volume":618,"growthQoq":619,"conversionRate":122},4566,0.1837,{"term":621,"volume":622,"growthQoq":623,"conversionRate":122},"carters baby boy",2076,0.2361,{"term":625,"volume":626,"growthQoq":627,"conversionRate":122},"carters baby girl",2148,0.0182,{"term":629,"volume":630,"growthQoq":631,"conversionRate":122},"carter",969,1.8889,[633,638,642,648,653,658],{"title":634,"href":635,"score":636,"verdict":151,"marketSize":122,"growth90":637},"oakley","\u002Fresearch\u002Fsg\u002Ffashion\u002Foakley",43,0.4844,{"title":639,"href":640,"score":636,"verdict":151,"marketSize":122,"growth90":641},"ecco men shoes","\u002Fresearch\u002Fsg\u002Ffashion\u002Fecco-men-shoes",0.276,{"title":643,"href":644,"score":645,"verdict":151,"marketSize":646,"growth90":647},"pilates socks","\u002Fresearch\u002Fsg\u002Ffashion\u002Fpilates-socks",44,3404.55,0.0091,{"title":649,"href":650,"score":645,"verdict":151,"marketSize":651,"growth90":652},"socks","\u002Fresearch\u002Fsg\u002Ffashion\u002Fsocks",8486.51,0.2053,{"title":654,"href":655,"score":645,"verdict":151,"marketSize":656,"growth90":657},"duffel bag","\u002Fresearch\u002Fsg\u002Ffashion\u002Fduffel-bag",7126.76,0.0984,{"title":659,"href":660,"score":645,"verdict":151,"marketSize":122,"growth90":661},"wallet","\u002Fresearch\u002Fsg\u002Ffashion\u002Fwallet",0.0938]