---
title: "Carters — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/carters"
last_updated: "2026-08-06T17:53:26.604Z"
locale: en
meta:
description: "Niche score 38/100 · $0/yr market · 10K searches/yr · $28.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $0/yr market · 10K searches/yr · $28.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carters — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **carters**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 53Conversion 0Competition 58Returns 100Price range 95Avg price 95Brand share 0Review moat 14Quality gap 13
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.82**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$22.12–$35.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+24.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****25,083.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 10K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, carters is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carters market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$3K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**0%**
- Simple Joys by Carter's100%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — +24.3% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecJunAugNovMarMay
Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/sg/fashion/carters/trend)
## **Top carters search terms**
- **carters**5K/yr+18.4%0.0% conv. - **carters baby boy**2K/yr+23.6%0.0% conv. - **carters baby girl**2K/yr+1.8%0.0% conv. - **carter**969/yr+188.9%0.0% conv. [**All search terms **](https://flapen.com/research/sg/fashion/carters/search-terms)
## **Top carters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$01K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simple Joys by Carters Baby Girls 3-Pack Cotton Footed Sleep and Play Llamas/Rainbows/Bear Newborn**Simple Joys by Carter's**$30.72**4.8★2,926 rev](https://www.amazon.sg/dp/B08G8TG866) [2**Simple Joys by Carters Baby Boys 3-Pack Snap-Up Romper Dinos/Rhino/Sharks 24 Months**Simple Joys by Carter's**$27.80**4.8★12,591 rev](https://www.amazon.sg/dp/B08G8TP9XY) [3**Simple Joys by Carters Baby Girls 6-Pack Sleeveless Bodysuit Pink/Yellow 3-6 Months**Simple Joys by Carter's**$26.12**4.8★43,323 rev](https://www.amazon.sg/dp/B01M5JGOFT) [4**Simple Joys by Carters Baby Boys Short-Sleeve Bodysuit Pack of 6 Multicolor/Alligator/Forest Animals/Stripe 18 Months**Simple Joys by Carter's**$26.12**4.8★62,706 rev](https://www.amazon.sg/dp/B08XW8BCV3) [5**Simple Joys by Carters Boys 6-Pack Sleeveless Bodysuits Trucks/Dinosaur/Alligator 18 Months**Simple Joys by Carter's**$28.45**4.8★1,944 rev](https://www.amazon.sg/dp/B08QW21CVJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Joys by Carters Baby Girls 6-Pack Sleeveless Bodysuit Pink/Yellow 3-6 Months**Simple Joys by Carter's**$26.12**43,323 rev10mo ago](https://www.amazon.sg/dp/B01M5JGOFT) [**Simple Joys by Carters Boys 3-Pack Snug Fit Footed Cotton Pajamas dino/animals green/lion 12 Months**Simple Joys by Carter's**$34.91**49,199 rev3y ago](https://www.amazon.sg/dp/B07GKVNH2V) [**Simple Joys by Carters Baby Boys Short-Sleeve Bodysuit Pack of 6 Multicolor/Dogs/Mini Stripe/Sports Pack 12 Months**Simple Joys by Carter's**$30.74**62,706 rev3y ago](https://www.amazon.sg/dp/B0BL8B3JKR) [**Simple Joys by Carters Baby Boys Short-Sleeve Bodysuit Pack of 6 Multicolor/Alligator/Forest Animals/Stripe 18 Months**Simple Joys by Carter's**$26.12**62,706 rev4y ago](https://www.amazon.sg/dp/B08XW8BCV3) [**Simple Joys by Carters Baby Girls Short-Sleeve Bodysuit Pack of 6 Multicolor/Ditsy Floral/Floral/Polka Dot/Tropical 24 Months**Simple Joys by Carter's**$25.71**7,258 rev4y ago](https://www.amazon.sg/dp/B08XW8S86J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simple Joys by Carters Baby Boys 6-Piece Little Character Set Red/Navy Bear 3-6 Months**Simple Joys by Carter's**$33.32**4.8★**▲ 64%**](https://www.amazon.sg/dp/B01M35CW9F) [**Simple Joys by Carters Baby Boys 6-Pack Short-Sleeve Bodysuit Black/White Newborn**Simple Joys by Carter's**$28.21**4.8★**▲ 64%**](https://www.amazon.sg/dp/B073WN6PTS) [**Simple Joys by Carters Boys 3-Pack Snug Fit Footed Cotton Pajamas dino/animals green/lion 12 Months**Simple Joys by Carter's**$34.91**4.7★**▲ 51%**](https://www.amazon.sg/dp/B07GKVNH2V) [**Simple Joys by Carters Baby 5-Pack Short Sleeve Side Snap Bodysuit Green Prints 3-6 Months**Simple Joys by Carter's**$26.90**4.8★**▲ 36%**](https://www.amazon.sg/dp/B083X7MVK8) [**Simple Joys by Carters Baby 6-Piece Neutral Bodysuits (Short and Long Sleeve) and Pants Set Gray Lamb 0-3 Months**Simple Joys by Carter's**$31.79**4.8★**▲ 30%**](https://www.amazon.sg/dp/B01M5JGO6D)
**~~View all trending →~~**
## **What buyers say about carters**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is carters profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the carters niche?**
- 1 brands and 2 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **When does demand for carters peak?**
- Demand peaks in Jul–Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the carters niche?**
- Listings span $22.12–$35.09; the average listing price is $28.82 (sweet spot $15–$100). The average incumbent carries 25,083 reviews — the moat a new listing must climb.
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