---
title: "Card Holder — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/card-holder"
last_updated: "2026-08-07T18:06:39.056Z"
locale: en
meta:
description: "Niche score 41/100 · $0/yr market · 10K searches/yr · $31.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $0/yr market · 10K searches/yr · $31.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Card Holder — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **card holder**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 39Conversion 0Competition 60Returns 76Price range 91Avg price 95Brand share 40Review moat 34Quality gap 37
**Avg price**
**Incredible****$31.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.79–$83.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,135.27**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 10K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, card holder is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **card holder market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$3K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#198**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 100%
**Open market**
**14%**
- VULKIT32% - Herschel20% - ZALVEX15% - kate spade new york9% - Spigen5% - Thread Wallets5% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/sg/fashion/card-holder/trend)
## **Top card holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Herschel Unisex Wallet Einheitsgröße**Herschel**$33.78**4.8★326 rev](https://www.amazon.sg/dp/B0C3B1YFMR) [2**Minimalist Wallet for Men with Money Clip and ID Window RFID Blocking Pop-Up Card Holder for 9-13 Cards Slim and Compact Metal Aluminum Leather**ZALVEX**$38.70**4.5★5,587 rev](https://www.amazon.sg/dp/B0DCRZ5P2H) [3**VULKIT Card Holder with Money Pocket Pop Up Wallet RFID Blocking Slim Metal Bank Card Case Holds 5 Cards and Notes Black S Rfid**VULKIT**$39.57**4.4★11,788 rev](https://www.amazon.sg/dp/B089LHWNPR) [4**Thread Wallets - Slim Minimalist Wallet - Front Pocket Credit Card Holder (One Size Black)**Thread Wallets**$32.89**4.6★9,469 rev](https://www.amazon.sg/dp/B086P31P9V) [5**kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black**kate spade new york**$83.90**4.5★125 rev](https://www.amazon.sg/dp/B0FBSDHD18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist**VULKIT**$11.79**101 rev8mo ago](https://www.amazon.sg/dp/B0FWQSK2SG) [**kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Black**kate spade new york**$83.90**125 rev1y ago](https://www.amazon.sg/dp/B0FBSDHD18) [**Tommy Hill RFID Blocking Genuine Leather Money Clip Wallet Slim Front Pocket Wallet CreditCard Holder with ID Window 6 Card Holder - Brown**TOMMY HILL**$14.49**3 rev1y ago](https://www.amazon.sg/dp/B0DY6FXVRM) [**VULKIT Slim Minimalist Card Holder RFID Blocking Leather Credit Card Holder Front Pocket Wallet Magnetic Closure**VULKIT**$26.26**625 rev1y ago](https://www.amazon.sg/dp/B0DP8NG1TN) [**VULKIT Slim Minimalist Card Holder RFID Blocking Leather Credit Card Holder Front Pocket Wallet Magnetic Closure**VULKIT**$27.21**625 rev1y ago](https://www.amazon.sg/dp/B0DP8R9S3F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VULKIT Magnetic Money Clip Leather Money Holder Minimalist Design Holds Up to 15 Cash Navy Slim Minimalist**VULKIT**$32.29**4.6★**▲ 134%**](https://www.amazon.sg/dp/B0CP7R53GF) [**Automatic aluminium card holder RFID protection original slim and minimalist wallet for men and women capacity 1 to 6 cards Slider model**ÖGON -DESIGNS-**$42.74**4.1★**▲ 134%**](https://www.amazon.sg/dp/B09YJ4SQZ8) [**Spigen Passport Card Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Military Green**Spigen**$26.88**4.5★**▲ 134%**](https://www.amazon.sg/dp/B0D23RDZ3K) [**VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist**VULKIT**$11.79**4.3★**▲ 133%**](https://www.amazon.sg/dp/B0FWQSK2SG) [**Kate Spade New York Magnetic Card Holder - Compatible with MagSafe - Black**kate spade new york**$49.76**4.3★**▲ 93%**](https://www.amazon.sg/dp/B0CLMB1LB5)
**~~View all trending →~~**
## **What buyers say about card holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Durability**33%
*“Hope this lasts”*
### **What buyers complain about **
**Durability**50%
*“Doesn't last”*
**Material Quality**17%
*“Material is sort of suede”*
**Thickness**17%
*“Could be better if the depth is slightly thicker”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**20%
**Leather Quality**20%
**Ease Of Use**10%
## **Common questions**
- **Is card holder profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the card holder niche?**
- 11 brands and 17 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in card holder?**
- Top complaints mined from reviews: Durability, Material Quality, Thickness. The return rate is 2.0%.
- **When does demand for card holder peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the card holder niche?**
- Listings span $11.79–$83.90; the average listing price is $31.98 (sweet spot $15–$100). The average incumbent carries 3,135 reviews — the moat a new listing must climb.
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