---
title: "Boxers — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/boxers"
last_updated: "2026-08-06T21:35:16.189Z"
locale: en
meta:
description: "Niche score 45/100 · $0/yr market · 5K searches/yr · $29.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $0/yr market · 5K searches/yr · $29.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Boxers — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **boxers**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 60Conversion 0Competition 60Returns 97Price range 95Avg price 95Brand share 30Review moat 12Quality gap 43
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.75**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.26–$48.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+35.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****28,776.39**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 5K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, boxers is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boxers market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$3K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 100%
**Open market**
**9%**
- Fruit of the Loom26% - Hanes20% - Champion17% - Ted Baker14% - Gildan9% - PUMA5% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +35.6% search growth over the last 90 days.
450350Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepOctNovDecJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/sg/fashion/boxers/trend)
## **Top boxers search terms**
- **boxers**2K/yr+115.6%0.2% conv. - **boxer**2K/yr+65.6%0.2% conv. - **boxers men**2K/yr-56.9%0.7% conv. [**All search terms **](https://flapen.com/research/sg/fashion/boxers/search-terms)
## **Top boxers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$01001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fruit of the Loom Mens Tag-Free Boxer Shorts (Knit & Woven) Knit - 6 Pack - Assorted Colors Large**Fruit of the Loom**$30.17**4.5★56,833 rev](https://www.amazon.sg/dp/B08FBK1KWQ) [2**Fruit of the Loom Mens Tag-Free Boxer Shorts (Knit & Woven) Woven - 6 Pack - Assorted Colors Large**Fruit of the Loom**$29.41**4.5★56,833 rev](https://www.amazon.sg/dp/B08GZL48D9) [3**Champion Mens Cotton Stretch Boxer Brief (3 and 5 Pack Available) Black (5 Pack) Large**Champion**$48.57**4.6★13,781 rev](https://www.amazon.sg/dp/B09PF6Q6YV) [4**Champion CM6ES702J Mens Boxer Briefs Amazon.co.jp Limited (Pack of 5) Antibacterial Disinfectant Clean Odor Resistant 5 Piece Assorted 997 Large**Champion**$16.26**4.0★3,156 rev](https://www.amazon.sg/dp/B09FLY2R6R) [5**Hanes Originals Supersoft Boxer Briefs Viscose from Bamboo Underwear for Men 3-Pack Blue/Grey/Green Large**Hanes**$23.55**4.5★1,240 rev](https://www.amazon.sg/dp/B0DLWXSBZQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ted Baker Mens Standard 4 Pack Cotton Stretch Boxer Briefs Black Beauty**Ted Baker**$26.97**362 rev1y ago](https://www.amazon.sg/dp/B0DM6C1BGW) [**Ted Baker Mens Standard 4 Pack Cotton Stretch Boxer Briefs Black Beauty/Grey Heather/Sky**Ted Baker**$22.58**362 rev1y ago](https://www.amazon.sg/dp/B0DM6BFDTY) [**Hanes Originals Supersoft Boxer Briefs Viscose from Bamboo Underwear for Men 3-Pack Blue/Grey/Green Large**Hanes**$23.55**1,240 rev1y ago](https://www.amazon.sg/dp/B0DLWXSBZQ) [**PUMA Mens 5 Pack Performance Boxer Briefs Navy/Red/Black Large**PUMA**$33.27**3,522 rev2y ago](https://www.amazon.sg/dp/B0D7CVT46T) [**PUMA Mens 4 Pack Active Stretch Boxer Briefs Blue/Black/Grey Large**PUMA**$32.69**2,084 rev2y ago](https://www.amazon.sg/dp/B0CKX1GTK6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUMA Mens 5 Pack Performance Boxer Briefs Navy/Red/Black Large**PUMA**$33.27**4.6★**▲ 83%**](https://www.amazon.sg/dp/B0D7CVT46T) [**Champion CM6ES702J Mens Boxer Briefs Amazon.co.jp Limited (Pack of 5) Antibacterial Disinfectant Clean Odor Resistant 5 Piece Assorted 997 Large**Champion**$16.26**4.0★**▲ 82%**](https://www.amazon.sg/dp/B09FLY2R6R) [**Fruit of the Loom Mens Tag-Free Boxer Shorts (Knit & Woven) Knit - 6 Pack - Assorted Colors Large**Fruit of the Loom**$30.17**4.5★**▲ 76%**](https://www.amazon.sg/dp/B08FBK1KWQ) [**Ted Baker Mens Standard 4 Pack Cotton Stretch Boxer Briefs Black Beauty/Grey Heather/Sky**Ted Baker**$22.58**4.4★**▲ 70%**](https://www.amazon.sg/dp/B0DM6BFDTY) [**Fruit of the Loom Mens Tag-Free Boxer Shorts (Knit & Woven) Woven - 6 Pack - Assorted Colors Medium**Fruit of the Loom**$27.40**4.5★**▲ 69%**](https://www.amazon.sg/dp/B08GZL3J73)
**~~View all trending →~~**
## **What buyers say about boxers**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**71%
**Material Quality**14%
**Length**14%
## **Common questions**
- **Is boxers profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 18 tracked products. 90-day search growth is +35.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the boxers niche?**
- 9 brands and 5 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
- **When does demand for boxers peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the boxers niche?**
- Listings span $16.26–$48.57; the average listing price is $29.75 (sweet spot $15–$100). The average incumbent carries 28,776 reviews — the moat a new listing must climb.
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