---
title: "Bellroy Venture — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/bellroy-venture"
last_updated: "2026-08-06T16:43:47.011Z"
locale: en
meta:
description: "Niche score 38/100 · $9K/yr market · 694 searches/yr · $147.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $9K/yr market · 694 searches/yr · $147.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bellroy Venture — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **bellroy venture**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 59Conversion 83Competition 0Returns 100Price range 0Avg price 59Brand share 0Review moat 72Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****616.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+35.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$147.04**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$9K**
$9K/yr · 694 searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$99.93–$182.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, bellroy venture is a $9K/yr Amazon Singapore market (694 searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bellroy venture market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$15K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#296**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **100%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Bellroy100%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +35.1% search growth over the last 90 days.
4535Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepOctNovDecJanFebSepMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/sg/fashion/bellroy-venture/trend)
## **Top bellroy venture products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$92820%$2K30%$3K40%$4K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bellroy Venture Sling 6L (crossbody bag) - Bronze**Bellroy**$99.93**4.6★562 rev](https://www.amazon.sg/dp/B09V1ZCDJQ) [2**Bellroy Venture Sling 6L (crossbody bag) - Black**Bellroy**$173.39**4.3★111 rev](https://www.amazon.sg/dp/B0D3FSCYVB) [3**Bellroy Venture Sling 9L (large crossbody bag) - Black**Bellroy**$182.56**4.6★897 rev](https://www.amazon.sg/dp/B0D3FW9D6F) [4**Bellroy Venture Sling 9L (large crossbody bag) - Bronze**Bellroy**$132.27**4.6★897 rev](https://www.amazon.sg/dp/B098SNV9C6)
### **Newest**
by launch date
[**Bellroy Venture Sling 6L (crossbody bag) - Black**Bellroy**$173.39**111 rev2y ago](https://www.amazon.sg/dp/B0D3FSCYVB) [**Bellroy Venture Sling 9L (large crossbody bag) - Black**Bellroy**$182.56**897 rev2y ago](https://www.amazon.sg/dp/B0D3FW9D6F) [**Bellroy Venture Sling 6L (crossbody bag) - Bronze**Bellroy**$99.93**562 rev4y ago](https://www.amazon.sg/dp/B09V1ZCDJQ) [**Bellroy Venture Sling 9L (large crossbody bag) - Bronze**Bellroy**$132.27**897 rev4y ago](https://www.amazon.sg/dp/B098SNV9C6)
### **Trending**
90-day click momentum
[**Bellroy Venture Sling 9L (large crossbody bag) - Black**Bellroy**$182.56**4.6★**▲ 50%**](https://www.amazon.sg/dp/B0D3FW9D6F) [**Bellroy Venture Sling 9L (large crossbody bag) - Bronze**Bellroy**$132.27**4.6★**▲ 22%**](https://www.amazon.sg/dp/B098SNV9C6) [**Bellroy Venture Sling 6L (crossbody bag) - Black**Bellroy**$173.39**4.3★**— 6%**](https://www.amazon.sg/dp/B0D3FSCYVB) [**Bellroy Venture Sling 6L (crossbody bag) - Bronze**Bellroy**$99.93**4.6★**▼ 22%**](https://www.amazon.sg/dp/B09V1ZCDJQ)
## **Common questions**
- **Is bellroy venture profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 4 tracked products. 90-day search growth is +35.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the bellroy venture niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for bellroy venture peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the bellroy venture niche?**
- Listings span $99.93–$182.56; the average listing price is $147.04 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.
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