---
title: "Beanie — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/beanie"
last_updated: "2026-08-08T07:52:04.341Z"
locale: en
meta:
description: "Niche score 39/100 · $0/yr market · 6K searches/yr · $27.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $0/yr market · 6K searches/yr · $27.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beanie — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **beanie**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 52Conversion 0Competition 37Returns 72Price range 95Avg price 95Brand share 52Review moat 17Quality gap 32
**Avg price**
**Incredible****$27.14**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.69–$37.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+23.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****18,638.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 6K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Singapore niche tracking, beanie is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beanie market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$3K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **15.1%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**17%**
- Carhartt19% - Champion17% - Columbia15% - Smartwool12% - COACH10% - Minus33 Merino Wool9% - Open — no brand owns it (3 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +23.3% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/sg/fashion/beanie/trend)
## **Top beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Champion Mens Winter Beanie black One Size**Champion**$18.04**4.5★1,531 rev](https://www.amazon.sg/dp/B07Q849FH3) [2**Carhartt Mens Acrylic Watch Hat A18 Black One Size**Carhartt**$16.69**4.8★173,049 rev](https://www.amazon.sg/dp/B002G9UDYG) [3**Smartwool Merino 250 Cuffed Beanie Charcoal One Size**Smartwool**$35.41**4.8★523 rev](https://www.amazon.sg/dp/B01GQX0AEK) [4**Coach Mens Reversible Beanie Midnight Navy One Size**COACH**$37.47**4.4★18 rev](https://www.amazon.sg/dp/B0D7NKNQ3D) [5**Columbia Mens Whirlibird Watch Beanie Cap - Blue - One Size**Columbia**$17.10**4.5★7,125 rev](https://www.amazon.sg/dp/B00JL8HXT8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Unisex Whirlibird Cuffed Beanie Collegiate Navy/Logo One Size**Columbia**$24.76**2,540 rev2y ago](https://www.amazon.sg/dp/B0CLPWJCGW) [**Coach Mens Reversible Beanie Midnight Navy One Size**COACH**$37.47**18 rev2y ago](https://www.amazon.sg/dp/B0D7NKNQ3D) [**The North Face Cable Beanie Unisex Knit Cap Cold Protection Black Free Size**THE NORTH FACE**$37.03**152 rev2y ago](https://www.amazon.sg/dp/B0BN578JKH) [**Lvaiz Mens Winter Beanie Hat Warm Fleece Lined Skull Cap for Men Reversible Women Windproof Watch Hat Knit Warm Unisex Beanie Black+orange One Size**Lvaiz Hats**$21.42**4,035 rev3y ago](https://www.amazon.sg/dp/B0BKP6C1W5) [**Carhartt Mens Knit Cuffed Beanie Black OFA**Carhartt**$30.06**5,458 rev6y ago](https://www.amazon.sg/dp/B07T7HJMRT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coach Mens Reversible Beanie Midnight Navy One Size**COACH**$37.47**4.4★**▲ 139%**](https://www.amazon.sg/dp/B0D7NKNQ3D) [**Columbia Unisex Whirlibird Cuffed Beanie Collegiate Navy/Logo One Size**Columbia**$24.76**4.7★**▲ 129%**](https://www.amazon.sg/dp/B0CLPWJCGW) [**Minus33 Merino Wool Ridge Cuff Beanie Black One Size**Minus33 Merino Wool**$32.38**4.6★**▲ 100%**](https://www.amazon.sg/dp/B00B2A4R38) [**Smartwool Merino 250 Cuffed Beanie Charcoal One Size**Smartwool**$35.41**4.8★**▲ 41%**](https://www.amazon.sg/dp/B01GQX0AEK) [**Champion Mens Winter Beanie black One Size**Champion**$18.04**4.5★**▲ 22%**](https://www.amazon.sg/dp/B07Q849FH3)
**~~View all trending →~~**
## **Common questions**
- **Is beanie profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 11 tracked products. 90-day search growth is +23.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the beanie niche?**
- 9 brands and 8 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
- **When does demand for beanie peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the beanie niche?**
- Listings span $16.69–$37.47; the average listing price is $27.14 (sweet spot $15–$100). The average incumbent carries 18,639 reviews — the moat a new listing must climb.
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