---
title: "Balaclava — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/fashion/balaclava"
last_updated: "2026-08-06T19:49:31.747Z"
locale: en
meta:
description: "Niche score 26/100 · $0/yr market · 4K searches/yr · $38.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $0/yr market · 4K searches/yr · $38.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Balaclava — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **balaclava**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 7Conversion 0Competition 0Returns 100Price range 91Avg price 95Brand share 0Review moat 22Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.48–$59.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,043.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-36.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 4K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, balaclava is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **balaclava market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$4K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **0%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Tough Headwear47% - LONGKING43% - Timberland9%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — -36.7% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26 seasonAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/sg/fashion/balaclava/trend)
## **Top balaclava search terms**
- **balaclava**3K/yr-37.6%0.3% conv. - **ski mask**1K/yr-23.8%0.0% conv. - **balaclava ski**370/yr-62.2%0.0% conv. [**All search terms **](https://flapen.com/research/sg/fashion/balaclava/search-terms)
## **Top balaclava products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LONGKING Balaclava Ski Mask Balaclava for Men and Women UV Protection Windproof Warm Motorcycling Snowboarding for Cycling Outdoor Sports black One Size**LONGKING**$12.48**4.3★5,987 rev](https://www.amazon.sg/dp/B09NPKCBV1) [2**Balaclava Ski Mask - Winter Face Mask Cover for Extreme Cold Weather - Heavyweight Fleece Hood Snow Gear for Men & Women**Tough Headwear**$59.75**4.6★8,293 rev](https://www.amazon.sg/dp/B01LDZWX46) [3**Black Balaclava Ski Mask for Men & Women - Winter Face Mask - Cold Weather Gear for Skiing Snowboarding & Motorcycle Riding**Tough Headwear**$30.00**4.5★25,841 rev](https://www.amazon.sg/dp/B019F18TX4) [4**Timberland Mens 2-in-1 Fleece Balaclava - Water Resistant Convertible Hood with Face Cover Soft Fleece for Cold Weather Black One Size**Timberland**$52.74**4.6★53 rev](https://www.amazon.sg/dp/B0FLYQ1F5T)
### **Newest**
by launch date
[**Timberland Mens 2-in-1 Fleece Balaclava - Water Resistant Convertible Hood with Face Cover Soft Fleece for Cold Weather Black One Size**Timberland**$52.74**53 rev11mo ago](https://www.amazon.sg/dp/B0FLYQ1F5T) [**LONGKING Balaclava Ski Mask Balaclava for Men and Women UV Protection Windproof Warm Motorcycling Snowboarding for Cycling Outdoor Sports black One Size**LONGKING**$12.48**5,987 rev2y ago](https://www.amazon.sg/dp/B09NPKCBV1) [**Balaclava Ski Mask - Winter Face Mask Cover for Extreme Cold Weather - Heavyweight Fleece Hood Snow Gear for Men & Women**Tough Headwear**$59.75**8,293 rev9y ago](https://www.amazon.sg/dp/B01LDZWX46) [**Black Balaclava Ski Mask for Men & Women - Winter Face Mask - Cold Weather Gear for Skiing Snowboarding & Motorcycle Riding**Tough Headwear**$30.00**25,841 rev10y ago](https://www.amazon.sg/dp/B019F18TX4)
### **Trending**
90-day click momentum
[**Balaclava Ski Mask - Winter Face Mask Cover for Extreme Cold Weather - Heavyweight Fleece Hood Snow Gear for Men & Women**Tough Headwear**$59.75**4.6★**▲ 165%**](https://www.amazon.sg/dp/B01LDZWX46) [**LONGKING Balaclava Ski Mask Balaclava for Men and Women UV Protection Windproof Warm Motorcycling Snowboarding for Cycling Outdoor Sports black One Size**LONGKING**$12.48**4.3★**▲ 23%**](https://www.amazon.sg/dp/B09NPKCBV1) [**Timberland Mens 2-in-1 Fleece Balaclava - Water Resistant Convertible Hood with Face Cover Soft Fleece for Cold Weather Black One Size**Timberland**$52.74**4.6★**▼ 23%**](https://www.amazon.sg/dp/B0FLYQ1F5T) [**Black Balaclava Ski Mask for Men & Women - Winter Face Mask - Cold Weather Gear for Skiing Snowboarding & Motorcycle Riding**Tough Headwear**$30.00**4.5★**▼ 66%**](https://www.amazon.sg/dp/B019F18TX4)
## **Common questions**
- **Is balaclava profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Skip it (26/100).
- **How competitive is the balaclava niche?**
- 3 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for balaclava peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the balaclava niche?**
- Listings span $12.48–$59.75; the average listing price is $38.74 (sweet spot $15–$100). The average incumbent carries 10,044 reviews — the moat a new listing must climb.
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