---
title: "Webcam — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/electronics/webcam"
last_updated: "2026-08-06T16:34:15.816Z"
locale: en
meta:
description: "Niche score 36/100 · $5K/yr market · 13K searches/yr · $64.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $5K/yr market · 13K searches/yr · $64.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Webcam — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **webcam**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 28Conversion 8Competition 48Returns 96Price range 39Avg price 88Brand share 0Review moat 42Quality gap 60
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$64.73**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,345.11**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$22.41–$219.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 13K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, webcam is a $5K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **webcam market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$49K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **63%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**0%**
- UGREEN49% - Logitech48% - OBSBOT2%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +2.6% search growth over the last 90 days.
700500Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/electronics/webcam/trend)
## **Top webcam search terms**
- **webcam**9K/yr+5.0%3.0% conv. - **logitech webcam**1K/yr+13.5%1.4% conv. - **webcam 4k**974/yr-24.0%0.5% conv. - **web cam**705/yr+8.1%2.0% conv. - **logitech camera**399/yr-1.1%4.3% conv. - **windows hello webcam**528/yr-1.1%0.0% conv. - **webcam logitech**248/yr-31.6%2.6% conv. [**All search terms **](https://flapen.com/research/sg/electronics/webcam/search-terms)
## **Top webcam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2108%$41912%$62916%$838101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Logitech Brio 100 Full Hd 1080P Webcam With Auto Light Balance Integrated Privacy Shutter And Built In Mic Graphite**Logitech**$38.09**4.3★1,059 rev](https://www.amazon.sg/dp/B0CHFM2KTR) [2**UGREEN 2K Webcam for PC Ultra HD 1080P Computer Webcam with Microphone PC Camera with Privacy Cover USB Web Camera for Streaming Conference Video Calling Zoom Skype Teams FaceTime Grey**UGREEN**$26.03**4.5★2,384 rev](https://www.amazon.sg/dp/B0DGXFNVLD) [3**UGREEN Full HD 1080P Webcam with Microphone 2 Noise-Canceling Mics 85 Fov & Fixed Focus Plug and Play Auto Light Correction Privacy Cover PC Camera for Zoom/Skype/Teams Switch 2 Silver Grey**UGREEN**$23.03**4.4★588 rev](https://www.amazon.sg/dp/B0F1SJR713) [4**Logitech 960-000584 C270 Desktop or Laptop Webcam HD 720p Widescreen for Video Calling and Recording Black**Logitech**$22.41**4.1★54 rev](https://www.amazon.sg/dp/B004FHO5Y6) [5**UGREEN Full HD 1080P Webcam with Microphone 2 Noise-Canceling Mics 85 Fov & Fixed Focus Plug and Play Auto Light Correction Privacy Cover PC Camera for Zoom/Skype/Teams Switch 2 Grey**UGREEN**$23.42**4.4★5,636 rev](https://www.amazon.sg/dp/B0C76ZD7KV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UGREEN FineCam Pro 4K Webcam for PC with 7 Filters Switching 1/2 Sensor Auto Framing Face AE AI Noise-Canceling Mic Gesture Control PDAF Auto Focus for Streaming Conference Zoom Switch 2**UGREEN**$94.80**274 rev8mo ago](https://www.amazon.sg/dp/B0FX5QMB6K) [**UGREEN Full HD 1080P Webcam with Microphone 2 Noise-Canceling Mics 85 Fov & Fixed Focus Plug and Play Auto Light Correction Privacy Cover PC Camera for Zoom/Skype/Teams Switch 2 Silver Grey**UGREEN**$23.03**588 rev1y ago](https://www.amazon.sg/dp/B0F1SJR713) [**UGREEN 2K Webcam for PC Ultra HD 1080P Computer Webcam with Microphone PC Camera with Privacy Cover USB Web Camera for Streaming Conference Video Calling Zoom Skype Teams FaceTime Silver Grey**UGREEN**$23.06**2,384 rev1y ago](https://www.amazon.sg/dp/B0F1SBZ62T) [**UGREEN 4K Webcam for PC Ultra HD 1080P 60FPS Web Camera with Microphone Privacy Cover 70 Fov PDAF Autofocus USB A & USB C Adapter Plug & Play for Streaming Conference Zoom**UGREEN**$37.35**2,047 rev1y ago](https://www.amazon.sg/dp/B0DT9MMZTL) [**OBSBOT Meet SE 1080P 100FPS Webcam for PC AI Framing Streaming Camera with 1/2.8 Sensor Beauty Mode Gesture Control Staggered HDR Web Camera for Desktop Computer Laptop Meeting.(Space Grey)**OBSBOT**$95.89**1,607 rev1y ago](https://www.amazon.sg/dp/B0DQ196WLW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Logitech Brio 105 Full HD 1080p Business Webcam with Auto-Light Balance USB-A Privacy Shutter Easy Set-Up Compatible with Windows macOS ChromeOS**Logitech**$41.13**4.4★**▲ 340%**](https://www.amazon.sg/dp/B0CGZJR7WK) [**UGREEN FineCam Pro 4K Webcam for PC with 7 Filters Switching 1/2 Sensor Auto Framing Face AE AI Noise-Canceling Mic Gesture Control PDAF Auto Focus for Streaming Conference Zoom Switch 2**UGREEN**$94.80**3.8★**▲ 120%**](https://www.amazon.sg/dp/B0FX5QMB6K) [**Logitech C270 3MP 1280 x 720pixels USB 2.0 Black Webcam**Logitech**$26.04**4.4★**▲ 108%**](https://www.amazon.sg/dp/B01BGBJ8Y0) [**Logitech 960-000584 C270 Desktop or Laptop Webcam HD 720p Widescreen for Video Calling and Recording Black**Logitech**$22.41**4.1★**▲ 89%**](https://www.amazon.sg/dp/B004FHO5Y6) [**Logitech C925e FHD Webcam - Black**Logitech**$93.77**4.6★**▲ 71%**](https://www.amazon.sg/dp/B06WWQ5LF4)
**~~View all trending →~~**
## **What buyers say about webcam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Good quality”*
**Value For Money**19%
*“Great buy for the price”*
**Assembly/Installation**14%
*“clear and easy to set up”*
**Durability**7%
*“Well Built and Reliable Product”*
**Auto Focus**5%
*“Good web cam that can do auto-focus where i need to take my online proctor exams as other basic web cam can't do that to show your IDs to online proctors”*
**Compatibility-Overall**5%
*“Works as good as Logitech ones that are on the same level”*
**Lenses**5%
*“It has lens cover so its good for privacy”*
### **What buyers complain about **
**Microphone**33%
*“Terrible microphone”*
**Software/Application**17%
*“it hates windows OS”*
**Value For Money**17%
*“Overpriced and pretty useless”*
**Size-Overall**11%
*“big”*
### **Top return reasons **
**Zoom**23%
**Display Resolution**14%
**Color**14%
**Functionality-Overall**14%
**Adhesion/Stickiness**9%
**Camera Quality**9%
**Advertised Vs Actual Product**5%
**Image Focus**5%
**Quality-Overall**5%
**Ease Of Use**5%
## **Common questions**
- **Is webcam profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the webcam niche?**
- 3 brands and 14 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in webcam?**
- Top complaints mined from reviews: Microphone, Software/Application, Value For Money. The return rate is 0.8%.
- **What does it cost to enter the webcam niche?**
- Listings span $22.41–$219.92; the average listing price is $64.73 (sweet spot $15–$100). The average incumbent carries 2,345 reviews — the moat a new listing must climb.
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