---
title: "Travel Adapter — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/electronics/travel-adapter"
last_updated: "2026-08-06T16:39:50.376Z"
locale: en
meta:
description: "Niche score 44/100 · $0/yr market · 31K searches/yr · $36.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $0/yr market · 31K searches/yr · $36.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Travel Adapter — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **travel adapter**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 58Conversion 0Competition 59Returns 96Price range 95Avg price 95Brand share 5Review moat 69Quality gap 33
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.83**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.50–$94.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****738.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+33.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$0**
$0/yr · 31K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, travel adapter is a $0/yr Amazon Singapore market (31K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel adapter market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$55K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **94%**
- **Out of stock**
- **24.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 83%
**Open market**
**1%**
- LENCENT86% - UGREEN5% - MAZER3% - URJD2% - TESSAN1% - EPICKA1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — +33.5% search growth over the last 90 days.
1K750Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/electronics/travel-adapter/trend)
## **Top travel adapter search terms**
- **travel adapter**13K/yr+25.1%2.7% conv. - **universal travel adapter**7K/yr+48.2%2.8% conv. - **lencent**7K/yr+28.2%2.0% conv. - **travel adaptor**4K/yr+78.7%3.1% conv. [**All search terms **](https://flapen.com/research/sg/electronics/travel-adapter/search-terms)
## **Top travel adapter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LENCENT Universal Travel Power Adapter International AC Plug Adaptor with 2 USB C 2 USB A Ports Wall Charger Worldwide Travel Essentials for SG to US EU UK Ireland Australia (Type C/G/A/I) Black**LENCENT**$22.06**4.6★2,301 rev](https://www.amazon.sg/dp/B07W4GJLGY) [2**LENCENT Universal Travel Adapter GaN III 65W International Charger with 2 USB Ports & 3 USB-C PD Fast Charging Adaptor Worldwide Wall Charger for iPhone Laptops Type A/C/G/I (USA/SG/EU/AUS)**LENCENT**$37.75**4.7★592 rev](https://www.amazon.sg/dp/B0BNNFQ927) [3**LENCENT 140W International Travel Adapter GaN Universal Travel Adapter with 1 USB-A & 3 Type C Power Adapter Fast Charger for Phone Laptops Worldwide Plug Adapter for USA/SG/EU/AUS Black**LENCENT**$74.69**4.3★101 rev](https://www.amazon.sg/dp/B0D61QHHGQ) [4**LENCENT 85W Universal Travel Adapter with Retractable USB C Cable International Plug Adaptor with 3 Type C &1 USB A Ports GaN Fast Charging Worldwide Outlet Converter for SG to European EU US AUS**LENCENT**$48.71**4.6★38 rev](https://www.amazon.sg/dp/B0DKNXNSRV) [5**LENCENT Universal Travel Adapter GaN3 65W International Charger with 2 QC4.0 USB-A+ 2 PD3.0 Type-C PPS Fast Charging Worldwide European Outlet Adaptor for iPhone Laptops USA/SG/EU/AUS**LENCENT**$33.38**4.5★146 rev](https://www.amazon.sg/dp/B0CB422185)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LENCENT Worldwide Travel Adapter Set Type A B C D I M Universal Travel Adapter International Power Outlet Adapter for USA Japan Thailand France Australia South Africa India**LENCENT**$38.37**11 rev3mo ago](https://www.amazon.sg/dp/B0GT5J8QZ2) [**Mazer IFTRAVEL545 G45W Pocket Travel Charger Dual USB-C GaN Fast Charger with Universal Travel Adapter (Black)**MAZER**$35.57**0 rev5mo ago](https://www.amazon.sg/dp/B0GMWP3R55) [**UGREEN Universal Travel Adapter GaN 65W International Charger with 2 USB-C & 1 USB-A Ports PD Fast Charging Worldwide Wall Charger Block for Laptop 3-Pin US/UK/EU/AUS/CN Plug Ground Connection**UGREEN**$45.33**91 rev1y ago](https://www.amazon.sg/dp/B0DMFCWZCK) [**LENCENT 85W Universal Travel Adapter with Retractable USB C Cable International Plug Adaptor with 3 Type C &1 USB A Ports GaN Fast Charging Worldwide Outlet Converter for SG to European EU US AUS**LENCENT**$48.71**38 rev1y ago](https://www.amazon.sg/dp/B0DKNXNSRV) [**LENCENT 4 Way Outlets Power Strip with Individual Switch 2M Power Extension Cord 4AC Multi Power Plug Extension Socket for Home Office Kitchen Bedroom 13A 3250W**LENCENT**$20.07**20 rev1y ago](https://www.amazon.sg/dp/B0DGX73RG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Universal Travel Adapter 6.0A 30W 5 USB C/A Ports + 2500W AC Outlets International Power Adapter for All USB Devices Multi Plugs 110V 220V A/C European Travel Plug Adapter for 200+ Countries**URJD**$39.43**4.6★**▲ 309%**](https://www.amazon.sg/dp/B0CJX5X1ZQ) [**LENCENT Worldwide Travel Adapter Set Type A B C D I M Universal Travel Adapter International Power Outlet Adapter for USA Japan Thailand France Australia South Africa India**LENCENT**$38.37**4.9★**▲ 307%**](https://www.amazon.sg/dp/B0GT5J8QZ2) [**Mazer IFTRAVEL545 G45W Pocket Travel Charger Dual USB-C GaN Fast Charger with Universal Travel Adapter (Black)**MAZER**$35.57**0.0★**▲ 267%**](https://www.amazon.sg/dp/B0GMWP3R55) [**LENCENT Universal Travel Adapter 100W GaN International Fast Charger with 2 PD3.0 Type C+2 QC USB A Worldwide Power Adaptor for Phones Laptops All in One Travel Essentials for EU/USA/UK/AU Black**LENCENT**$48.77**4.3★**▲ 160%**](https://www.amazon.sg/dp/B0CHVZB5ZR) [**LENCENT 140W International Travel Adapter GaN Universal Travel Adapter with 1 USB-A & 3 Type C Power Adapter Fast Charger for Phone Laptops Worldwide Plug Adapter for USA/SG/EU/AUS Black**LENCENT**$74.69**4.3★**▲ 105%**](https://www.amazon.sg/dp/B0D61QHHGQ)
**~~View all trending →~~**
## **What buyers say about travel adapter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**21%
*“Nexode GAN fast charger super good”*
**Quality-Overall**17%
*“Good Quality”*
**Portability**10%
*“Ideal for traveling”*
**Add-Ons/Attachments**7%
*“get a longer extension for your convenient”*
**Design-Overall**7%
*“Good design”*
**Value For Money**5%
*“Value for money”*
**Size-Overall**5%
*“Otherwise the size is perfect”*
**Socket/Port/Plug**5%
*“having switches for all 3 plugs is effective”*
**Advertised Vs Actual Product**4%
*“As described”*
**Strength**4%
*“Sturdy”*
### **What buyers complain about **
**Charging**27%
*“The USB port charging is very slow”*
**Size-Overall**18%
*“A little bigger than expected”*
**Functionality-Overall**9%
*“Not working well”*
**Heating**9%
*“does not heat up”*
**Connectivity-Overall**5%
*“Not Ground connection as claimed”*
**Socket/Port/Plug**5%
*“the USB ports are not grounded like normal note book adaptor”*
**Quality-Overall**5%
*“Poor quality”*
**Thickness**3%
*“The cable is thick”*
### **Top return reasons **
**Charging**25%
**Socket/Port/Plug**21%
**Weight Heavy**10%
**Functionality-Overall**8%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**4%
**Quality-Overall**4%
**Size-Overall**3%
**Defective Material/Parts**3%
**Add-Ons/Attachments**3%
## **Common questions**
- **Is travel adapter profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 35 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +33.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the travel adapter niche?**
- 7 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in travel adapter?**
- Top complaints mined from reviews: Charging, Size-Overall, Functionality-Overall. The return rate is 0.7%.
- **What does it cost to enter the travel adapter niche?**
- Listings span $15.50–$94.55; the average listing price is $36.83 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.
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