---
title: "Tapo — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/electronics/tapo"
last_updated: "2026-08-05T23:00:10.909Z"
locale: en
meta:
description: "Niche score 43/100 · $7K/yr market · 21K searches/yr · $52.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $7K/yr market · 21K searches/yr · $52.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tapo — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **tapo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 65Conversion 9Competition 68Returns 90Price range 55Avg price 92Brand share 0Review moat 24Quality gap 42
**Avg price**
**Great****$52.30**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+43.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$16.75–$169.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,854**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 21K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, tapo is a $7K/yr Amazon Singapore market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tapo market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$39K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **22%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **52 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 91%
**Open market**
**0%**
- Tapo92% - TP-Link8% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — +43.7% search growth over the last 90 days.
1K750Spike '26Prime Day '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/sg/electronics/tapo/trend)
## **Top tapo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$36710%$73515%$1K20%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TP Link Tapo C210 Pan Tilt Home Security WiFi Camera Crystal Clear 3MP TPLink**Tapo**$36.69**4.5★53,148 rev](https://www.amazon.sg/dp/B095CLQ1PT) [2**TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP**Tapo**$64.97**4.8★14 rev](https://www.amazon.sg/dp/B0FMR6CSTD) [3**TP-Link Tapo Smart Cam Pan Tilt Home WiFi Camera | Wireless Indoor Security Camera 1080p (Full HD) | Up to 30 ft Night Vision | Up to 128 GB microSD Card Slot | Works w/Alexa and Google (Tapo C200)**Tapo**$39.00**4.6★40,147 rev](https://www.amazon.sg/dp/B0829KDY9X) [4**Tp-Link Tapo C100 Home Security Wi-Fi Camera**Tapo**$21.97**4.5★24,404 rev](https://www.amazon.sg/dp/B083V41T6M) [5**TP-Link Tapo 2K Pan Tilt Security Camera for Baby Monitor Dog Camera w/Motion Detection 2-Way Audio Siren Cloud &SD Card Storage (Up to 256 GB) Works with Alexa & Google Home white (TC71 / C210)**Tapo**$34.73**4.6★10,316 rev](https://www.amazon.sg/dp/B09Y8TLP25)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tapo C245D Dual Camera Indoor Surveillance 2K Wide Angle & Telephoto Lens Monitor 2 Areas Simultaneously AI Detection without ABO IR Night Vision Local Storage with Micro SD or H500 CentralHub**Tapo**$61.82**46 rev3mo ago](https://www.amazon.sg/dp/B0GVKDWMTF) [**TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP**Tapo**$64.97**14 rev11mo ago](https://www.amazon.sg/dp/B0FMR6CSTD) [**Tapo C400 Full HD Outdoor WiFi Surveillance Camera 5200 mAh Battery Up to 180 Days of Battery Life Night Vision Color Night Vision Person Detection Sound and Light Alarm IP65**Tapo**$68.82**422 rev11mo ago](https://www.amazon.sg/dp/B0FH5J2YK7) [**Tapo C260 4K 8MP 360 Indoor Security Camera Local AI Detection Physical Privacy Mode 18x Digital Zoom Motion Tracking Two-Way Audio MicroSD Card up to 512GB**Tapo**$71.46**541 rev1y ago](https://www.amazon.sg/dp/B0FG2RNTX6) [**Tapo H500 HomeBase 16GB Built-in Memory Expandable up to 16TB Supports 16 Cameras & 64 Sensors Local Storage HDMI Wi-Fi/Ethernet Built-in Alarm Matter Compatible**Tapo**$169.44**518 rev1y ago](https://www.amazon.sg/dp/B0F7Y3PMK8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tapo C245D Dual Camera Indoor Surveillance 2K Wide Angle & Telephoto Lens Monitor 2 Areas Simultaneously AI Detection without ABO IR Night Vision Local Storage with Micro SD or H500 CentralHub**Tapo**$61.82**4.6★**▲ 275%**](https://www.amazon.sg/dp/B0GVKDWMTF) [**TP-Link Tapo Smart Cam Pan Tilt Home WiFi Camera | Wireless Indoor Security Camera 1080p (Full HD) | Up to 30 ft Night Vision | Up to 128 GB microSD Card Slot | Works w/Alexa and Google (Tapo C200)**Tapo**$39.00**4.6★**▲ 232%**](https://www.amazon.sg/dp/B0829KDY9X) [**TP-Link 𝗧𝗮𝗽𝗼 2K QHD Security Camera Indoor/Outdoor 2024 PCMag Editors Choice Color Night Vision Free Person/Pet/Vehicle Detection Baby Monitor Local/Cloud storage IP66 Dual-Spotlight(C120)**Tapo**$41.60**4.4★**▲ 103%**](https://www.amazon.sg/dp/B0CH45HPZT) [**TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black**Tapo**$68.21**4.3★**▲ 70%**](https://www.amazon.sg/dp/B0D8B79ZCP) [**TP Link Tapo C246D Indoor/Outdoor Dual Lens Pan/Tilt Security Camera CCTV 2K 3MP**Tapo**$64.97**4.8★**▲ 65%**](https://www.amazon.sg/dp/B0FMR6CSTD)
**~~View all trending →~~**
## **What buyers say about tapo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**33%
*“Easy to install”*
**Advertised Vs Actual Product**33%
*“Item work as expected”*
**Camera Quality**17%
*“Camera Len is great”*
**Strength**17%
*“A solid built”*
### **What buyers complain about **
**Functionality-Overall**100%
*“Product features below expectations”*
### **Top return reasons **
**Compatibility-Overall**27%
**Connectivity-Overall**27%
**Functionality-Overall**20%
**Advertised Vs Actual Product**13%
**Color**7%
**Assembly/Installation**3%
**Socket/Port/Plug**3%
## **Common questions**
- **Is tapo profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the tapo niche?**
- 2 brands and 20 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tapo?**
- Top complaints mined from reviews: Functionality-Overall. The return rate is 1.3%.
- **What does it cost to enter the tapo niche?**
- Listings span $16.75–$169.44; the average listing price is $52.30 (sweet spot $15–$100). The average incumbent carries 5,854 reviews — the moat a new listing must climb.
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