---
title: "Phone — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/electronics/phone"
last_updated: "2026-08-06T16:19:10.565Z"
locale: en
meta:
description: "Niche score 41/100 · $0/yr market · 52K searches/yr · $320.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $0/yr market · 52K searches/yr · $320.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phone — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **phone**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 48Conversion 0Competition 69Returns 62Price range 7Avg price 28Brand share 43Review moat 77Quality gap 76
**Review moat**
**Great****469.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+18.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$320.52**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$23.71–$1094.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 52K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, phone is a $0/yr Amazon Singapore market (52K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phone market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$32K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **57%**
- **Out of stock**
- **43.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**15%**
- XIAOMI33% - Motorola18% - REDMAGIC12% - Google9% - Nokia8% - Samsung6% - Open — no brand owns it (5 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +18.4% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/electronics/phone/trend)
## **Top phone search terms**
- **mobile phone**19K/yr+49.2%0.1% conv. - **phone**17K/yr+31.6%0.1% conv. - **mobile phone 5g**9K/yr-31.4%0.0% conv. - **mobile**6K/yr+6.7%0.0% conv. [**All search terms **](https://flapen.com/research/sg/electronics/phone/search-terms)
## **Top phone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Motorola Moto G Power 2024 5G 128GB Midnight Blue (8GB RAM)**Motorola**$203.22**4.3★2,621 rev](https://www.amazon.sg/dp/B0CT6BQV81) [2**Xiaomi Redmi Note 15 Pro 5G 12GB RAM 256GB Titanium**XIAOMI**$416.27**4.8★7 rev](https://www.amazon.sg/dp/B0G6TXYV6Z) [3**Google Pixel 6 5G Android Phone - Unlocked Smartphone with Wide and Ultrawide Lens - 128GB - Kinda Coral**Google**$308.20**4.3★4,341 rev](https://www.amazon.sg/dp/B09HK44MQ9) [4**Xiaomi Redmi 15 5G (8GB RAM + 256GB Storage) (Titan Grey)**XIAOMI**$237.81**4.8★12 rev](https://www.amazon.sg/dp/B0FLWB5KMS) [5**Xiaomi Redmi A5 Dual Sim 128GB Ocean Blue (4GB RAM) - Global Version**XIAOMI**$116.00**4.2★99 rev](https://www.amazon.sg/dp/B0F48736PW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nothing Phone (4a Pro) 5G Dual Sim 256GB Black (12GB RAM)**Nothing**$727.58**76 rev4mo ago](https://www.amazon.sg/dp/B0GFWBXG3B) [**Xiaomi Redmi Note 15 Pro 5G 12GB RAM 256GB Titanium**XIAOMI**$416.27**7 rev6mo ago](https://www.amazon.sg/dp/B0G6TXYV6Z) [**Oppo A6 5G 6GB RAM 256GB Sapphire Blue**OPPO**$315.99**0 rev6mo ago](https://www.amazon.sg/dp/B0GJCTYR6T) [**REDMAGIC 11 Air 144Hz Gaming Phone 5G Android Smartphone 12GB RAM+256GB ROM Snapdragon 8 Elite 6.85 OLED Full Screen FHD+ 50MP Camera Dual-Sim Unlocked Mobile Phone White**REDMAGIC**$629.13**39 rev6mo ago](https://www.amazon.sg/dp/B0GDXFJZ12) [**REDMAGIC 11 Air 144Hz Gaming Phone 5G Android Smartphone 12GB RAM+256GB ROM Snapdragon 8 Elite 6.85 OLED Full Screen FHD+ 50MP Camera Dual-Sim Unlocked Mobile Phone Black**REDMAGIC**$643.92**46 rev6mo ago](https://www.amazon.sg/dp/B0GDXNLZZ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Motorola Moto G84 5G 256GB Storage + 12GB RAM Android 13 Unocked Smartphone (Midnight Blue)**Motorola**$644.95**4.4★**▲ 121%**](https://www.amazon.sg/dp/B0CF2QBQBN) [**Spigen Valentinus Magnetic Wallet Card Holder - 3 Cards Designed for MagSafe Compatible with iPhone 15 iPhone 14 iPhone 13 iPhone 12 Models - Brown**Spigen**$23.71**4.2★**▲ 120%**](https://www.amazon.sg/dp/B0BJGM5Q2L) [**Nokia 2660 Flip Dual Sim 128MB Blue (48MB RAM)**Nokia**$104.97**3.5★**▲ 111%**](https://www.amazon.sg/dp/B0B6WKX55D) [**Xiaomi Redmi Note 15 5G 256GB/8 (Glacier Blue)**XIAOMI**$316.71**5.0★**▲ 111%**](https://www.amazon.sg/dp/B0G6TSWJ7Q) [**Oppo A6 5G 6GB RAM 256GB Sapphire Blue**OPPO**$315.99**0.0★**▲ 108%**](https://www.amazon.sg/dp/B0GJCTYR6T)
**~~View all trending →~~**
## **What buyers say about phone**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Strength**50%
*“not a sturdy as described”*
**Battery Life**50%
*“Battery dies fast”*
### **Top return reasons **
**Compatibility-Overall**17%
**Heating**13%
**Camera Quality**13%
**Display Resolution**8%
**Scratch Resistance**8%
**Weight Heavy**8%
**Software/Application**8%
**Computation Performance**4%
**Value For Money**4%
**Battery Life**4%
## **Common questions**
- **Is phone profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 30 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the phone niche?**
- 11 brands and 20 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in phone?**
- Top complaints mined from reviews: Strength, Battery Life. The return rate is 2.5%.
- **What does it cost to enter the phone niche?**
- Listings span $23.71–$1094.91; the average listing price is $320.52 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.
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