---
title: "Laptop — $376K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/electronics/laptop"
last_updated: "2026-08-06T17:09:55.604Z"
locale: en
meta:
description: "Niche score 43/100 · $376K/yr market · 150K searches/yr · $491.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $376K/yr market · 150K searches/yr · $491.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Laptop — $376K/yr Amazon SG Niche (2026) - Flapen"
---
# **laptop**
**Skip it**
Prices mostly outside the sweet spot ($131.83–$2350.11) — this niche doesn't clear our bar today.
Market size 54Growth 41Conversion 6Competition 47Returns 75Price range 0Avg price 1Brand share 16Review moat 71Quality gap 79
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****655.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$376K**
$376K/yr · 150K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+12.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$491.64**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$131.83–$2350.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, laptop is a $376K/yr Amazon Singapore market (150K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laptop market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$123K–$246K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **10%**
- **Out of stock**
- **51.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 90%
**Open market**
**5%**
- Lenovo44% - HP25% - Acer16% - ASUS7% - Samsung2% - ist computers2% - Open — no brand owns it (4 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +12.5% search growth over the last 90 days.
10K6KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/electronics/laptop/trend)
## **Top laptop search terms**
- **laptop**108K/yr+10.8%0.0% conv. - **lenovo laptop**9K/yr+3.9%0.0% conv. - **asus laptop**7K/yr+40.1%0.0% conv. - **hp laptop**9K/yr-11.6%0.1% conv. - **lenovo**6K/yr+39.5%0.1% conv. - **computer**5K/yr+49.4%0.0% conv. - **laptops**6K/yr+9.8%0.0% conv. [**All search terms **](https://flapen.com/research/sg/electronics/laptop/search-terms)
## **Top laptop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$19K10%$38K15%$56K20%$75K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lenovo IdeaPad Slim 3 Chromebook - 2024 - Lightweight Laptop - Waves MaxxAudio Speakers - 14 HD Display - HD 720p Camera - 4GB Memory - 64GB Storage - MediaTek Kompanio 520 - Abyss Blue**Lenovo**$278.04**4.3★504 rev](https://www.amazon.sg/dp/B0D5HZVQDL) [2**HP 14 Student-Laptop Intel Processor N150(Up to 3.6GHz) 16GB RAM 256GB Storage(128GB UFC + 128GB Ghost Manta SD Card) Computer with Wi-Fi 6 Win11 Willow Green**HP**$380.73**4.1★4,295 rev](https://www.amazon.sg/dp/B0F7935SJY) [3**Lenovo Flagship Chromebook 14 FHD Touchscreen Slim Thin Light Laptop Computer 8-Core MediaTek Kompanio 520 Processor 4GB RAM 64GB eMMC WiFi 6 Chrome OS Abyss Blue**Lenovo**$278.05**4.3★1,351 rev](https://www.amazon.sg/dp/B0CBJ46QZX) [4**Acer Aspire Go 15 AI Ready Laptop | 15.6 Full HD (1920 x 1080) IPS Display | Intel Core 3 Processor N355 | Intel Graphics | 8GB DDR5 | 128GB UFS | Wi-Fi 6 | Windows 11 Home in S Mode | AG15-32P-39R2**Acer**$369.80**4.4★836 rev](https://www.amazon.sg/dp/B0DT7FC9B7) [5**Lenovo IdeaPad 3 - 15.6 FHD Chromebook Laptop Intel Celeron N4500 Intel UHD Graphics 4GB RAM 64GB SSD USB-A and C HDMI WiFi Chrome OS**Lenovo**$231.51**4.3★97 rev](https://www.amazon.sg/dp/B0D7SK7H8N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Acer Aspire Lite 15 Laptop AL15-42P-R9S1 15.6-Inches FHD Display AMD Ryzen 7 7730U 16GB RAM 512GB SSD**Acer**$727.38**0 rev10mo ago](https://www.amazon.sg/dp/B0FQ9M3PKC) [**ASUS Vivobook 14 FHD Laptop Intel Core i3-1315U Processor 8GB RAM 128GB SSD Windows 11 Home Intel UHD Graphics Wi-Fi Bluetooth Quiet Blue X1404VA-I38128**ASUS**$377.86**74 rev1y ago](https://www.amazon.sg/dp/B0FF4LGG9D) [**Lenovo IdeaPad Slim 5i Laptop | 14 Inch OLED WUXGA Display | Intel Core i7-13620H | 16GB RAM | 512GB SSD | Intel UHD Graphics | Windows 11 Home | QWERTZ | Luna Grey | 3 Months Premium Care**Lenovo**$890.24**248 rev1y ago](https://www.amazon.sg/dp/B0DSG9FRJT) [**HP 14 Student-Laptop Intel Processor N150(Up to 3.6GHz) 16GB RAM 256GB Storage(128GB UFC + 128GB Ghost Manta SD Card) Computer with Wi-Fi 6 Win11 Willow Green**HP**$380.73**4,295 rev1y ago](https://www.amazon.sg/dp/B0F7935SJY) [**Acer Chromebook Plus 515 Laptop with Google AI - 15.6 Inch Full HD 1920 x 1080 IPS Touch Display | Intel Core i3-1305U | 8GB LPDDR5X | 256GB SSD | Wi-Fi 6E | FHD Camera | Chrome OS | CB515-2HT-33M4**Acer**$602.50**262 rev1y ago](https://www.amazon.sg/dp/B0DVCDZBWV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bellroy Tokyo Totepack Compact (backpack tote bag 13 laptop bag) - Everglade**Bellroy**$237.61**4.2★**▲ 500%**](https://www.amazon.sg/dp/B0CV3GG2RV) [**Acer Chromebook Plus 515 Laptop with Google AI - 15.6 Inch Full HD 1920 x 1080 IPS Touch Display | Intel Core i3-1305U | 8GB LPDDR5X | 256GB SSD | Wi-Fi 6E | FHD Camera | Chrome OS | CB515-2HT-33M4**Acer**$602.50**4.3★**▲ 344%**](https://www.amazon.sg/dp/B0DVCDZBWV) [**Lenovo Chromebook Duet - 2025 - Convertible Laptop - ChromeOS - 10.95 WUXGA IPS Touch Display - 4GB Memory - 64GB Storage - MediaTek Kompanio 838 - Luna Grey**Lenovo**$363.79**4.2★**▲ 241%**](https://www.amazon.sg/dp/B0DJH9WBLW) [**ASUS Vivobook 14 FHD Laptop | Intel Core i3-1215U | Intel Iris Xe Graphics | HDMI | Blue | 8GB RAM | 128GB SSD | Windows 11 S | Bundle with USB 3.0 Hub**ASUS**$368.89**4.1★**▲ 198%**](https://www.amazon.sg/dp/B0D8VPKFM4) [**ASUS Zenbook A14; Copilot+ PC Ultrathin Laptop 14 WUXGA OLED Snapdragon X Processor 16 GB Memory 512GB SSD Wi-Fi 6E Zabriskie Beige UX3407QA-DS52-CB**ASUS**$1119.32**3.8★**▲ 149%**](https://www.amazon.sg/dp/B0DV9YB8PP)
**~~View all trending →~~**
## **What buyers say about laptop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**100%
*“Great Value”*
### **What buyers complain about **
**Advertised Vs Actual Product**83%
*“Fake advertisement”*
**Touch Screen**17%
*“Non touch screen”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Compatibility-Overall**17%
**Functionality-Overall**17%
**Product Condition**8%
**Size-Overall**8%
**Ethical Trade/Fair Trade**8%
**Defective Material/Parts**4%
**Touch/Button Controls**4%
## **Common questions**
- **Is laptop profitable to sell on Amazon Singapore?**
- The niche generates $376K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the laptop niche?**
- 10 brands and 13 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in laptop?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Touch Screen. The return rate is 2.0%.
- **What does it cost to enter the laptop niche?**
- Listings span $131.83–$2350.11; the average listing price is $491.64 (sweet spot $15–$100). The average incumbent carries 655 reviews — the moat a new listing must climb.
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