---
title: "Keyboard — $23K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/electronics/keyboard"
last_updated: "2026-08-08T04:35:05.627Z"
locale: en
meta:
description: "Niche score 50/100 · $23K/yr market · 82K searches/yr · $66.93 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $23K/yr market · 82K searches/yr · $66.93 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keyboard — $23K/yr Amazon SG Niche (2026) - Flapen"
---
# **keyboard**
**Worth a look**
Shows low returns (0.7%), but weak search conversion (0.4%) keeps it on the watch list.
Market size 6Growth 56Conversion 5Competition 78Returns 97Price range 44Avg price 87Brand share 55Review moat 39Quality gap 53
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$66.93**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Growth**
**Good****+29.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$11.61–$202.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,580.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$22K**
$23K/yr · 82K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, keyboard is a $23K/yr Amazon Singapore market (82K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keyboard market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$50K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **64%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **82 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 75%
**Open market**
**24%**
- Logitech49% - Kisnt8% - Redragon7% - Womier5% - Logitech G4% - SATECHI4%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +29.3% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/electronics/keyboard/trend)
## **Top keyboard search terms**
- **keyboard**34K/yr+42.0%0.4% conv. - **mechanical keyboard**21K/yr+29.5%0.1% conv. - **wireless keyboard**10K/yr+29.2%1.0% conv. - **logitech keyboard**10K/yr+8.9%0.8% conv. - **gaming keyboard**7K/yr+3.9%0.4% conv. [**All search terms **](https://flapen.com/research/sg/electronics/keyboard/search-terms)
## **Top keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6756%$1K9%$2K12%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Logitech Alto Keys K98M Wireless Mechanical Keyboard 98-Key Layout Hot-Swappable Switches Gasket Mount Multi-Device Bluetooth White Backlight Graphite**Logitech**$106.36**4.0★13 rev](https://www.amazon.sg/dp/B0FPFCHHKX) [2**Wireless Mechanical Keyboard with Gasket Mount and Creamy Sound Bluetooth/2.4GHz/USB-C Hot-Swappable RGB Compact 75% Design for Windows/Mac/PC (Retro Beige Linear Switch)**Kisnt**$93.21**4.6★1,062 rev](https://www.amazon.sg/dp/B0DBZGH5XM) [3**Logitech Pebble Keys 2 K380S Multi Device Bluetooth Wireless Keyboard With Customizable Shortcuts Slim And Portable Easy Switch For Windows MacOS IpadOS Android Chrome OS Tonal Graphite**Logitech**$39.30**4.4★716 rev](https://www.amazon.sg/dp/B0CGCZTYH2) [4**Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite**Logitech**$28.27**4.2★593 rev](https://www.amazon.sg/dp/B0F37LY1FN) [5**Womier S-K80 75% Keyboard with Color Multimedia Display Mechanical Gaming Keyboard Wired Hot Swappable Gasket Mount RGB Custom Key Board Pre-lubed Stabilizer for Mac/Win Black Kanagawa**Womier**$90.13**4.7★1,506 rev](https://www.amazon.sg/dp/B0C9ZJHQHM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Logitech Signature Solar+ Wireless Keyboard Graphite Solar-Powered Bluetooth & Logi Bolt Multi-Device Compatible**Logitech**$130.37**15 rev9mo ago](https://www.amazon.sg/dp/B0FM7C2JBM) [**Logitech Alto Keys K98M Wireless Mechanical Keyboard 98-Key Layout Hot-Swappable Switches Gasket Mount Multi-Device Bluetooth White Backlight Graphite**Logitech**$106.36**13 rev10mo ago](https://www.amazon.sg/dp/B0FPFCHHKX) [**Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite**Logitech**$28.27**593 rev1y ago](https://www.amazon.sg/dp/B0F37LY1FN) [**JOYACCESS Wireless Keyboard Ergonomic Dustproof Quiet & Slim 2.4G Type-C + USB Receiver 2-in-1 Wireless with Numeric Keypad Compatible with Windows/Mac/PC/Laptop-Purple Blue**J JOYACCESS**$28.89**40 rev1y ago](https://www.amazon.sg/dp/B0F4CY5H31) [**MSI Forge GK600 TKL Wireless Sky - Mechanical Linear SWITCHES - Dye-Sublimated PBT Keycaps Anti-Slip Base RGB LED USB 2.0 Bluetooth 2.4 GHz - Tenkeyless**MSI**$61.01**96 rev1y ago](https://www.amazon.sg/dp/B0DWHGCQJL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Montech MKey TKL Mechanical Gaming Keyboard: Customizable RGB LED Premium MDA Profile PBT Keycap Hot-Swappable Gateron G Red Pro 2.0 Pre-lubed Switches Osaka Castle Theme Freedom (MK87FR)**Montech**$58.88**4.9★**▲ 282%**](https://www.amazon.sg/dp/B0CFK41C1F) [**Satechi SM3 Mechanical Keyboard 108 Keys Full Size with White LED Backlit and Numeric Keypad Wired and Bluetooth Keyboard for Mac and Windows - Dark Grey/Grey (US-QWERTY LAYOUT)**SATECHI**$126.59**4.4★**▲ 164%**](https://www.amazon.sg/dp/B0DJRTFGBW) [**ProCase Wireless Keyboard for iOS Android Windows Device Mini Small Slim Light Portable for iPhone/iPad Pro/Air/iMac Tablets Smartphone Surface Laptop PC Smart TV(Battery Operate)-Black**ProCase**$16.15**4.2★**▲ 129%**](https://www.amazon.sg/dp/B085VTVZ2D) [**Redragon K630 Dragonborn 60% Wired RGB Gaming Keyboard 61 Keys Compact Mechanical Keyboard with Tactile Blue Switch Pro Driver Support Black**Redragon**$40.60**4.6★**▲ 87%**](https://www.amazon.sg/dp/B08Y8RKWYN) [**Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite**Logitech**$28.27**4.2★**▲ 85%**](https://www.amazon.sg/dp/B0F37LY1FN)
**~~View all trending →~~**
## **What buyers say about keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Connectivity-Overall**22%
*“Otherwise, quite good to connect and type”*
**Quality-Overall**17%
*“Item was good”*
**Ease Of Use**15%
*“Convenient to use”*
**Touch/Button Controls**15%
*“I like the touch”*
**Design-Overall**6%
*“Great design, great typing experience, Logitech quality, love it”*
**Compatibility-Overall**6%
*“Nice match with new monitor”*
**Audio Quality**6%
*“Very good & like click sound from keyboard”*
**Value For Money**4%
*“Value for money”*
**Storage Capacity**4%
*“Save space”*
### **What buyers complain about **
**Functionality-Overall**50%
*“Spoil so fast”*
**Socket/Port/Plug**13%
*“Not so keen on the rather large USB connector compared to the smaller one on the other”*
**Value For Money**13%
*“more pricey combos”*
**Durability**8%
*“one key dropped after just 2 months usage”*
**Quality-Overall**8%
*“quality too bad”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Connectivity-Overall**14%
**Size-Overall**14%
**Compatibility-Overall**10%
**Functionality-Overall**5%
**Touch/Button Controls**5%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Noise Level**5%
**Value For Money**5%
## **Common questions**
- **Is keyboard profitable to sell on Amazon Singapore?**
- The niche generates $23K/yr across 44 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the keyboard niche?**
- 20 brands and 24 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in keyboard?**
- Top complaints mined from reviews: Functionality-Overall, Socket/Port/Plug, Value For Money. The return rate is 0.7%.
- **What does it cost to enter the keyboard niche?**
- Listings span $11.61–$202.86; the average listing price is $66.93 (sweet spot $15–$100). The average incumbent carries 2,581 reviews — the moat a new listing must climb.
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