---
title: "Fire Stick — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/electronics/fire-stick"
last_updated: "2026-08-06T00:58:44.386Z"
locale: en
meta:
description: "Niche score 30/100 · $0/yr market · 9K searches/yr · $65.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $0/yr market · 9K searches/yr · $65.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fire Stick — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **fire stick**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 54Conversion 0Competition 10Returns 100Price range 61Avg price 87Brand share 0Review moat 1Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$65.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$45.50–$134.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+26.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****47,513.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 9K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, fire stick is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire stick market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$7K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#351**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **19.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Roku90% - XIAOMI10%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +26.2% search growth over the last 90 days.
900700Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/electronics/fire-stick/trend)
## **Top fire stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$01001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Roku Streaming Stick 2025 - HD Roku Streaming Device for TV with Voice Remote - Free & Live TV**Roku**$54.42**4.7★30,604 rev](https://www.amazon.sg/dp/B0DXXYS4BJ) [2**Roku Streaming Stick 4K Streaming Device 4K/HDR/Dolby Vision with Voice Remote and TV Controls**Roku**$63.06**4.6★254 rev](https://www.amazon.sg/dp/B0BMNVWB73) [3**Roku Express 4K+ | Roku Streaming Device 4K/HDR with Voice Remote Free & Live TV**Roku**$52.63**4.7★99,591 rev](https://www.amazon.sg/dp/B0916TKFF2) [4**Xiaomi TV Mi Stick**XIAOMI**$53.99**4.2★18,570 rev](https://www.amazon.sg/dp/B08B8F63XP) [5**Roku Streaming Stick+ | HD/4K/HDR Streaming Device with Long-range Wireless and Roku Voice Remote with TV Controls**Roku**$70.79**4.7★129,876 rev](https://www.amazon.sg/dp/B075XLWML4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Roku Streaming Stick 2025 - HD Roku Streaming Device for TV with Voice Remote - Free & Live TV**Roku**$54.42**30,604 rev1y ago](https://www.amazon.sg/dp/B0DXXYS4BJ) [**Roku Ultra - Ultimate Streaming Player - 4K Streaming Device for TV with HDR10+ Dolby Vision & Atmos - Bluetooth & Wi-Fi 6- Rechargeable Voice Remote Pro with Backlit Buttons - Free & Live TV**Roku**$134.37**8,119 rev1y ago](https://www.amazon.sg/dp/B0DF44RTTP) [**Roku Streaming Stick 4K Streaming Device 4K/HDR/Dolby Vision with Voice Remote and TV Controls**Roku**$63.06**254 rev2y ago](https://www.amazon.sg/dp/B0BMNVWB73) [**Roku Express 4K+ | HD/4K/HDR Streaming Device with Voice Remote TV Controls Fast Wi-Fi Premium HDMI Cable and Easy Setup**Roku**$52.28**497 rev2y ago](https://www.amazon.sg/dp/B0CY8ZL2JZ) [**Roku Express 4K+ | Roku Streaming Device 4K/HDR with Voice Remote Free & Live TV**Roku**$52.63**99,591 rev5y ago](https://www.amazon.sg/dp/B0916TKFF2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roku Streaming Stick+ | HD/4K/HDR Streaming Device with Long-range Wireless and Roku Voice Remote with TV Controls**Roku**$70.79**4.7★**▲ 94%**](https://www.amazon.sg/dp/B075XLWML4) [**Roku Streaming Stick 2025 - HD Roku Streaming Device for TV with Voice Remote - Free & Live TV**Roku**$54.42**4.7★**▲ 60%**](https://www.amazon.sg/dp/B0DXXYS4BJ) [**Roku Express 4K+ | HD/4K/HDR Streaming Device with Voice Remote TV Controls Fast Wi-Fi Premium HDMI Cable and Easy Setup**Roku**$52.28**4.8★**— 3%**](https://www.amazon.sg/dp/B0CY8ZL2JZ) [**Roku Ultra - Ultimate Streaming Player - 4K Streaming Device for TV with HDR10+ Dolby Vision & Atmos - Bluetooth & Wi-Fi 6- Rechargeable Voice Remote Pro with Backlit Buttons - Free & Live TV**Roku**$134.37**4.5★**— 1%**](https://www.amazon.sg/dp/B0DF44RTTP) [**Roku Express 4K+ | Roku Streaming Device 4K/HDR with Voice Remote Free & Live TV**Roku**$52.63**4.7★**— 7%**](https://www.amazon.sg/dp/B0916TKFF2)
**~~View all trending →~~**
## **What buyers say about fire stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Software/Application**20%
*“Really happy with this Roku Streaming Stick 4K”*
**Value For Money**20%
*“very good value for the price”*
**Assembly/Installation**20%
*“Setup was quick”*
**Display Resolution**20%
*“Picture quality is clear and sharp, and all the main apps work perfectly”*
**Ease Of Use**20%
*“the interface is very easy to use”*
### **Top return reasons **
**Compatibility-Overall**25%
**Connectivity-Overall**25%
**Software/Application**19%
**Display Resolution**13%
**Advertised Vs Actual Product**13%
**Computation Performance**6%
## **Common questions**
- **Is fire stick profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 8 tracked products. 90-day search growth is +26.2%. Flapen's verdict: Skip it (30/100).
- **How competitive is the fire stick niche?**
- 2 brands and 6 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the fire stick niche?**
- Listings span $45.50–$134.37; the average listing price is $65.88 (sweet spot $15–$100). The average incumbent carries 47,514 reviews — the moat a new listing must climb.
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