---
title: "Desk Mat — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/electronics/desk-mat"
last_updated: "2026-08-08T07:47:49.681Z"
locale: en
meta:
description: "Niche score 35/100 · $0/yr market · 7K searches/yr · $26.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $0/yr market · 7K searches/yr · $26.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Desk Mat — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **desk mat**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 24Conversion 0Competition 33Returns 97Price range 92Avg price 95Brand share 37Review moat 25Quality gap 23
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.40–$50.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,790**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 7K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, desk mat is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **desk mat market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$3K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **61 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**11%**
- HOMIEAZICOZI33% - Nordik By Design23% - AFIING11% - DAWNTREES9% - TEDNETGO7% - Cmhoo5% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/electronics/desk-mat/trend)
## **Top desk mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nordik Leather Desk Mat Cable Organizer (Pebble Black 35 X 17 inch) Premium Extended Mouse Mat for Home Office Accessories - Felt Vegan Large Leather Desk Pad Protector & Desk Blotter Pads Decor**Nordik By Design**$39.46**4.6★6,497 rev](https://www.amazon.sg/dp/B086X1HZ8W) [2**Cork Desk Mat - Dual-Sided Desk Pad for Office and Home - Desk Organization and Accessories - Ideal for Large Mouse Pad and Desk Mats on Top of Desks(Black 27.6x 13.8)**HOMIEAZICOZI**$16.23**4.6★5,248 rev](https://www.amazon.sg/dp/B0F6XS9T45) [3**Non-Slip Desk Pad Mat Large Mouse Pad Office Waterproof PU Leather Blotter Laptop Writing Pad for Office and Home (Beige 24 X 13.7)**AFIING**$24.17**4.7★1,717 rev](https://www.amazon.sg/dp/B0D98Q9HXK) [4**Large Natural Cork & Leather Desk Pad eco Desk mat Double-Sided Desk Protector Waterproof Keyboard pad Desk Mouse Pad for Office/Home/Gaming/Decor(Black 36x 17)**HOMIEAZICOZI**$22.55**4.6★5,248 rev](https://www.amazon.sg/dp/B08Y7515RZ) [5**Felt Desk Mat | Computer Mat for Desk(36x12Inches) | Large Felt Mouse Pad and Keyboard Mat | Desk Protector for Office | Dark Gray**DAWNTREES**$29.21**4.3★2,148 rev](https://www.amazon.sg/dp/B09MVT9Y98)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cork Desk Mat - Dual-Sided Desk Pad for Office and Home - Desk Organization and Accessories - Ideal for Large Mouse Pad and Desk Mats on Top of Desks(Black 27.6x 13.8)**HOMIEAZICOZI**$16.23**5,248 rev1y ago](https://www.amazon.sg/dp/B0F6XS9T45) [**Satechi Vegan Leather Desk Mat Large Mouse Pad Scratch and Water Resistant Easy to Clean Desk Pad for Office and Home 68 cm x 31.5 cm x 0.3 cm Blue**SATECHI**$50.72**203 rev1y ago](https://www.amazon.sg/dp/B0DD1WDPWB) [**Non-Slip Desk Pad Mat Large Mouse Pad Office Waterproof PU Leather Blotter Laptop Writing Pad for Office and Home (Beige 24 X 13.7)**AFIING**$24.17**1,717 rev2y ago](https://www.amazon.sg/dp/B0D98Q9HXK) [**Large Natural Cork & Leather Desk Pad eco Desk mat Double-Sided Desk Protector Waterproof Keyboard pad Desk Mouse Pad for Office/Home/Gaming/Decor(Black 36x 17)**HOMIEAZICOZI**$22.55**5,248 rev2y ago](https://www.amazon.sg/dp/B08Y7515RZ) [**Cork Desk Mat - Dual-Sided Desk Pad for Office and Home - Desk Organization and Accessories - Ideal for Large Mouse Pad and Desk Mats on Top of Desks(Gray 36x 17)**HOMIEAZICOZI**$16.53**5,248 rev4y ago](https://www.amazon.sg/dp/B0B5XNMZ97)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cork Desk Mat - Dual-Sided Desk Pad for Office and Home - Desk Organization and Accessories - Ideal for Large Mouse Pad and Desk Mats on Top of Desks(Black 27.6x 13.8)**HOMIEAZICOZI**$16.23**4.6★**▲ 308%**](https://www.amazon.sg/dp/B0F6XS9T45) [**Cork Desk Mat - Dual-Sided Desk Pad for Office and Home - Desk Organization and Accessories - Ideal for Large Mouse Pad and Desk Mats on Top of Desks(Gray 36x 17)**HOMIEAZICOZI**$16.53**4.6★**▲ 308%**](https://www.amazon.sg/dp/B0B5XNMZ97) [**Nordik Cork Leather Desk Mat Cable Organizer (Saddle Brown 35 X 17 inch) Premium Extended Mouse Mat for Home Office Accessories - Non-Slip Vegan Leather Desk Pad Protector & Desk Blotter Pad**Nordik By Design**$45.45**4.6★**▲ 149%**](https://www.amazon.sg/dp/B094JNDKQ1) [**TEDNETGO Large Gaming Mouse Pad Waterproof Extra Large Big Mouse Pad with Stitched Edge XXL Non-Slip Black Computer Long Mousepad Desk Mat for Gamer Office & Home Black**TEDNETGO**$19.55**4.7★**▲ 27%**](https://www.amazon.sg/dp/B08DS7FM9K) [**Non-Slip Desk Pad Mat Large Mouse Pad Office Waterproof PU Leather Blotter Laptop Writing Pad for Office and Home (Beige 24 X 13.7)**AFIING**$24.17**4.7★**▲ 26%**](https://www.amazon.sg/dp/B0D98Q9HXK)
**~~View all trending →~~**
## **What buyers say about desk mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design-Overall**50%
*“Just gorgeous”*
**Wood Quality**25%
*“Having felt covering the hard wooden desktop is a great feeling”*
**Quality-Overall**25%
*“Awesome product”*
### **Top return reasons **
**Material Quality**67%
**Quality-Overall**33%
## **Common questions**
- **Is desk mat profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 12 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the desk mat niche?**
- 9 brands and 34 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
- **When does demand for desk mat peak?**
- Demand peaks in Jul–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the desk mat niche?**
- Listings span $13.40–$50.72; the average listing price is $26.63 (sweet spot $15–$100). The average incumbent carries 4,790 reviews — the moat a new listing must climb.
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