---
title: "Apple Pencil — $15K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/electronics/apple-pencil"
last_updated: "2026-08-06T00:36:09.142Z"
locale: en
meta:
description: "Niche score 30/100 · $15K/yr market · 14K searches/yr · $64.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $15K/yr market · 14K searches/yr · $64.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Pencil — $15K/yr Amazon SG Niche (2026) - Flapen"
---
# **apple pencil**
**Skip it**
A small market ($15K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 18Conversion 20Competition 5Returns 92Price range 56Avg price 88Brand share 5Review moat 23Quality gap 53
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$64.02**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$24.48–$158.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,707.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$15K**
$15K/yr · 14K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, apple pencil is a $15K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple pencil market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$32K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **57%**
- **Out of stock**
- **31.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**12**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Apple53% - metapen24% - JvKzaen11% - UGREEN6% - MoKo4% - Logitech2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/sg/electronics/apple-pencil/trend)
## **Top apple pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Pencil Pro**Apple**$158.38**4.5★111 rev](https://www.amazon.sg/dp/B0D3J8K7LN) [2**Metapen Pencil A8 for Apple iPad 2018-2025 (2X Faster Charge) Pixel Precision Stylus Pen for iPad 11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th White**metapen**$28.80**4.5★46,657 rev](https://www.amazon.sg/dp/B0BNPFVWXZ) [3**Apple Pencil (USB-C)**Apple**$101.65**4.4★78 rev](https://www.amazon.sg/dp/B0CL9CRF14) [4**Stylus Pen for iPad 2018-2025 with Palm Rejection Apple Pencil for Pad11th/10th/9th/8th/7th/6th Gen iPad Pro 11/12.9 inch New iPad Air 2025 11&13-inch(M3/2) /5th/4th/3th Gen iPad mini 6th/5th**JvKzaen**$24.48**4.4★4,279 rev](https://www.amazon.sg/dp/B0BN5VVPLR) [5**UGREEN Stylus Pens for iPad with Tilt Sensitivity Strong Magnetic Universal Pencil 1/2 Generation Compatible with iPad 2018-2024 iPad Pro iPad Air iPad Mini White**UGREEN**$27.46**4.5★1,972 rev](https://www.amazon.sg/dp/B0BCVLS1M2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MoKo Pencil for iPad (A16) 11th 10th Gen Stylus Pen for 2018-2026 Apple iPad 11/10/9/8/7/6/A16 Mini 7/6/5 Air M3/M2 11/13/5/4/3 Pro M4 13/12.9/11 Tilt Sensitivity USB-C Fast Charging White**MoKo**$25.51**809 rev1y ago](https://www.amazon.sg/dp/B0F4RCXZCM) [**Apple Pencil (USB-C)**Apple**$101.65**78 rev1y ago](https://www.amazon.sg/dp/B0CL9CRF14) [**Apple Pencil Pro**Apple**$158.38**111 rev2y ago](https://www.amazon.sg/dp/B0D3J8K7LN) [**Metapen Pencil A8 for Apple iPad 2018-2025 (2X Faster Charge) Pixel Precision Stylus Pen for iPad 11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th White**metapen**$28.80**46,657 rev3y ago](https://www.amazon.sg/dp/B0BNPFVWXZ) [**Logitech Crayon Pixel-Precise Digital Pencil**Logitech**$81.85**49 rev3y ago](https://www.amazon.sg/dp/B0BLYTW1LS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stylus Pen for iPad 2018-2025 with Palm Rejection Apple Pencil for Pad11th/10th/9th/8th/7th/6th Gen iPad Pro 11/12.9 inch New iPad Air 2025 11&13-inch(M3/2) /5th/4th/3th Gen iPad mini 6th/5th**JvKzaen**$24.48**4.4★**▲ 361%**](https://www.amazon.sg/dp/B0BN5VVPLR) [**MoKo Pencil for iPad (A16) 11th 10th Gen Stylus Pen for 2018-2026 Apple iPad 11/10/9/8/7/6/A16 Mini 7/6/5 Air M3/M2 11/13/5/4/3 Pro M4 13/12.9/11 Tilt Sensitivity USB-C Fast Charging White**MoKo**$25.51**4.6★**▲ 270%**](https://www.amazon.sg/dp/B0F4RCXZCM) [**Logitech Crayon Pixel-Precise Digital Pencil**Logitech**$81.85**4.1★**▲ 136%**](https://www.amazon.sg/dp/B0BLYTW1LS) [**Metapen Pencil A8 for Apple iPad 2018-2025 (2X Faster Charge) Pixel Precision Stylus Pen for iPad 11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th White**metapen**$28.80**4.5★**— 2%**](https://www.amazon.sg/dp/B0BNPFVWXZ) [**Apple Pencil (USB-C)**Apple**$101.65**4.4★**— 6%**](https://www.amazon.sg/dp/B0CL9CRF14)
**~~View all trending →~~**
## **What buyers say about apple pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**50%
*“Fully charged too”*
**Design-Overall**25%
*“Design is functional”*
### **What buyers complain about **
**Durability**50%
*“not last long”*
**Weight Heavy**25%
*“too heavy”*
### **Top return reasons **
**Charging**31%
**Compatibility-Overall**25%
**Functionality-Overall**19%
**Adhesion/Stickiness**13%
**Defective Material/Parts**13%
## **Common questions**
- **Is apple pencil profitable to sell on Amazon Singapore?**
- The niche generates $15K/yr across 7 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (30/100).
- **How competitive is the apple pencil niche?**
- 6 brands and 12 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in apple pencil?**
- Top complaints mined from reviews: Durability, Weight Heavy. The return rate is 1.1%.
- **When does demand for apple pencil peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the apple pencil niche?**
- Listings span $24.48–$158.38; the average listing price is $64.02 (sweet spot $15–$100). The average incumbent carries 7,708 reviews — the moat a new listing must climb.
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