---
title: "Airtag — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/electronics/airtag"
last_updated: "2026-08-08T06:00:33.421Z"
locale: en
meta:
description: "Niche score 32/100 · $6K/yr market · 23K searches/yr · $54.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $6K/yr market · 23K searches/yr · $54.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Airtag — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **airtag**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 44Conversion 6Competition 3Returns 100Price range 63Avg price 92Brand share 0Review moat 71Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$54.51**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****666.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$19.99–$147.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$6K**
$6K/yr · 23K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, airtag is a $6K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **airtag market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$14K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **17%**
- **Out of stock**
- **38.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Elevation Lab48% - kate spade new york25% - KIKVES17% - Apple6% - VULKIT4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/sg/electronics/airtag/trend)
## **Top airtag search terms**
- **airtag**14K/yr+7.7%0.1% conv. - **apple airtag**6K/yr+40.4%0.2% conv. - **air tag**4K/yr+14.0%0.0% conv. [**All search terms **](https://flapen.com/research/sg/electronics/airtag/search-terms)
## **Top airtag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$95830%$2K45%$3K60%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elevation Lab AirTag (Gen 1 & 2) Keychain Compact (4 Pack) - TagVault - The Ultra-Comapct AirTag Case | Minimal Waterproof Ultra-Durable**Elevation Lab**$28.93**4.2★108 rev](https://www.amazon.sg/dp/B0D68F12V7) [2**KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon**KIKVES**$53.20**4.6★2,015 rev](https://www.amazon.sg/dp/B0DZHBM8KR) [3**kate spade new york AirTag Charm Keychain - Star-shaped AirTag Holder with Luxury Gold Ring Clip for Bags Luggage Keys and More**kate spade new york**$40.83**4.8★820 rev](https://www.amazon.sg/dp/B0F3Z8MY72) [4**kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More - Classic Red**kate spade new york**$36.19**4.8★820 rev](https://www.amazon.sg/dp/B0DPGKRQFK) [5**Apple AirTag 4 pack (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5x Precision Finding Range***Apple**$147.94**4.7★159 rev](https://www.amazon.sg/dp/B0GJTHVD58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple AirTag 4 pack (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5x Precision Finding Range***Apple**$147.94**159 rev5mo ago](https://www.amazon.sg/dp/B0GJTHVD58) [**VULKIT for Air Tag Holder Keychain Full Coverage Protective Case Compatible with Air Tag**VULKIT**$19.99**78 rev1y ago](https://www.amazon.sg/dp/B0FDWPP624) [**Elevation Lab AirTag (Gen 1 & 2) Keychain Compact (4 Pack) - TagVault - The Ultra-Comapct AirTag Case | Minimal Waterproof Ultra-Durable**Elevation Lab**$28.93**108 rev1y ago](https://www.amazon.sg/dp/B0D68F12V7) [**kate spade new york AirTag Charm Keychain - Star-shaped AirTag Holder with Luxury Gold Ring Clip for Bags Luggage Keys and More**kate spade new york**$40.83**820 rev1y ago](https://www.amazon.sg/dp/B0F3Z8MY72) [**KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon**KIKVES**$53.20**2,015 rev1y ago](https://www.amazon.sg/dp/B0DZHBM8KR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VULKIT for Air Tag Holder Keychain Full Coverage Protective Case Compatible with Air Tag**VULKIT**$19.99**4.5★**▲ 64%**](https://www.amazon.sg/dp/B0FDWPP624) [**kate spade new york AirTag Charm Keychain - Star-shaped AirTag Holder with Luxury Gold Ring Clip for Bags Luggage Keys and More**kate spade new york**$40.83**4.8★**▲ 64%**](https://www.amazon.sg/dp/B0F3Z8MY72) [**KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon**KIKVES**$53.20**4.6★**— 8%**](https://www.amazon.sg/dp/B0DZHBM8KR) [**kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More - Classic Red**kate spade new york**$36.19**4.8★**— 4%**](https://www.amazon.sg/dp/B0DPGKRQFK) [**Elevation Lab AirTag (Gen 1 & 2) Keychain Compact (4 Pack) - TagVault - The Ultra-Comapct AirTag Case | Minimal Waterproof Ultra-Durable**Elevation Lab**$28.93**4.2★**— 9%**](https://www.amazon.sg/dp/B0D68F12V7)
**~~View all trending →~~**
## **What buyers say about airtag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**100%
*“Easy to setup as I am using iPad”*
## **Common questions**
- **Is airtag profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the airtag niche?**
- 5 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **When does demand for airtag peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the airtag niche?**
- Listings span $19.99–$147.94; the average listing price is $54.51 (sweet spot $15–$100). The average incumbent carries 667 reviews — the moat a new listing must climb.
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