---
title: "Smart Plug — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/diy-and-tools/smart-plug"
last_updated: "2026-08-06T16:49:27.004Z"
locale: en
meta:
description: "Niche score 32/100 · $0/yr market · 4K searches/yr · $25.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $0/yr market · 4K searches/yr · $25.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smart Plug — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **smart plug**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 51Conversion 0Competition 11Returns 99Price range 88Avg price 95Brand share 0Review moat 24Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.84–$49.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+22.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,550.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 4K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, smart plug is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smart plug market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$6K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **13%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Tapo78% - TP-Link15% - LENCENT4% - Masterplug4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — +22.1% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/diy-and-tools/smart-plug/trend)
## **Top smart plug search terms**
- **smart plug**3K/yr+44.0%2.2% conv. - **tapo smart plug**872/yr-7.4%5.5% conv. - **timer plug**556/yr-5.1%4.5% conv. - **tapo p110**438/yr+19.3%7.1% conv. [**All search terms **](https://flapen.com/research/sg/diy-and-tools/smart-plug/search-terms)
## **Top smart plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tapo P110 4-Pack Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing**Tapo**$49.47**4.6★3,063 rev](https://www.amazon.sg/dp/B0B82ZQZS8) [2**TP Link Tapo P100 Mini Smart Plug WiFi Socket Voice Control White TPLink**Tapo**$12.93**4.6★31,123 rev](https://www.amazon.sg/dp/B07Z942YWS) [3**Tapo P110 2-Pack Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Plug Voice Control with & Google Away Mode Scheduling & Timer Device Sharing**Tapo**$26.68**4.6★2,657 rev](https://www.amazon.sg/dp/B0B831STBX) [4**Tapo P100 Mini Smart Wi-Fi Socket (2)**TP-Link**$21.20**4.7★5 rev](https://www.amazon.sg/dp/B0CBJTT9HT) [5**TP Link Tapo P110 Mini Smart WiFi Socket Plug Energy Monitoring TPLink**Tapo**$13.83**4.5★4,306 rev](https://www.amazon.sg/dp/B097YBXHTW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Masterplug TMS24-MPA 24 Hour Mechanical Segment TImer**Masterplug**$11.84**2,131 rev8mo ago](https://www.amazon.sg/dp/B004I5BQAG) [**Tapo P100 Mini Smart Wi-Fi Socket (2)**TP-Link**$21.20**5 rev3y ago](https://www.amazon.sg/dp/B0CBJTT9HT) [**Tapo P110 4-Pack Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing**Tapo**$49.47**3,063 rev3y ago](https://www.amazon.sg/dp/B0B82ZQZS8) [**Tapo P110 2-Pack Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Plug Voice Control with & Google Away Mode Scheduling & Timer Device Sharing**Tapo**$26.68**2,657 rev3y ago](https://www.amazon.sg/dp/B0B831STBX) [**LENCENT Multi Plug Extension 3 Way 3 Plugs Socket adapter 6-in-1 Cube Electrical Extender Outlet Adaptor PD&QC 3.0 20W USB Wall Charger Plug Expander for Home Office Kitchen 13A 3250W**LENCENT**$22.63**1,117 rev4y ago](https://www.amazon.sg/dp/B0B4WMVGCL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LENCENT Multi Plug Extension 3 Way 3 Plugs Socket adapter 6-in-1 Cube Electrical Extender Outlet Adaptor PD&QC 3.0 20W USB Wall Charger Plug Expander for Home Office Kitchen 13A 3250W**LENCENT**$22.63**4.5★**▲ 206%**](https://www.amazon.sg/dp/B0B4WMVGCL) [**Masterplug TMS24-MPA 24 Hour Mechanical Segment TImer**Masterplug**$11.84**4.3★**▲ 161%**](https://www.amazon.sg/dp/B004I5BQAG) [**TP Link Tapo P110 Mini Smart WiFi Socket Plug Energy Monitoring TPLink**Tapo**$13.83**4.5★**▲ 26%**](https://www.amazon.sg/dp/B097YBXHTW) [**Tapo P100 Mini Smart Wi-Fi Socket (4)**TP-Link**$44.55**5.0★**▲ 23%**](https://www.amazon.sg/dp/B0CBJTQL8P) [**Tapo P110 2-Pack Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Plug Voice Control with & Google Away Mode Scheduling & Timer Device Sharing**Tapo**$26.68**4.6★**— 5%**](https://www.amazon.sg/dp/B0B831STBX)
**~~View all trending →~~**
## **What buyers say about smart plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**25%
*“Works well”*
**Strength**25%
*“Sturdy”*
**Quality-Overall**25%
*“Good quality”*
**Advertised Vs Actual Product**25%
*“As described”*
### **What buyers complain about **
**Functionality-Overall**100%
*“Not working well”*
### **Top return reasons **
**Advertised Vs Actual Product**38%
**Size-Overall**25%
**Compatibility-Overall**13%
**Functionality-Overall**13%
**Connectivity-Overall**13%
**Charging**13%
## **Common questions**
- **Is smart plug profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (32/100).
- **How competitive is the smart plug niche?**
- 4 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in smart plug?**
- Top complaints mined from reviews: Functionality-Overall. The return rate is 0.2%.
- **What does it cost to enter the smart plug niche?**
- Listings span $11.84–$49.47; the average listing price is $25.39 (sweet spot $15–$100). The average incumbent carries 5,551 reviews — the moat a new listing must climb.
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