---
title: "Measuring Tape — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/diy-and-tools/measuring-tape"
last_updated: "2026-08-06T06:30:27.965Z"
locale: en
meta:
description: "Niche score 33/100 · $2K/yr market · 6K searches/yr · $16.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $2K/yr market · 6K searches/yr · $16.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Measuring Tape — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **measuring tape**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 14Conversion 31Competition 9Returns 94Price range 73Avg price 79Brand share 26Review moat 24Quality gap 58
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.55**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.17–$27.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,324.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$2K**
$2K/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, measuring tape is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **measuring tape market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$8K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- HOTO28% - Bosch Professional22% - SINGER14% - RENPHO14% - SUMFGO11% - STANLEY11%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -21.6% search growth over the last 90 days.
150100Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/diy-and-tools/measuring-tape/trend)
## **Top measuring tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23220%$46430%$69640%$9281101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOTO Self-Lock Measure Tape - Dual-Scale Ergonomic Water-Repellent Shock-Absorbent 10ft**HOTO**$10.80**4.7★954 rev](https://www.amazon.sg/dp/B09YKQK6NZ) [2**Bosch Professional 1600A016BH Convex (Length: 16.4 ft (5 m) Width: 1.1 inches (27 mm)**Bosch Professional**$27.96**4.7★5,105 rev](https://www.amazon.sg/dp/B07J25ZG7N) [3**Singer 50003 Pro Series Retractable Pocket Tape Measure 96**SINGER**$11.13**4.6★5,071 rev](https://www.amazon.sg/dp/B00VU4SOQ2) [4**Smart Tape Measure Body with App - RENPHO Bluetooth Measuring Tapes for Body Measuring Weight Loss Muscle Gain Fitness Bodybuilding Retractable Measures Body Part Circumferences Inches & cm**RENPHO**$27.93**4.3★26,814 rev](https://www.amazon.sg/dp/B082W886W9) [5**SUMFGO Double Scale Tape Measure 2 Pack Soft Flexible Sewing Tailor Measuring Tape for Weight Loss & Measurements**SUMFGO**$10.17**0.0★0 rev](https://www.amazon.sg/dp/B0GFYKZV14)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUMFGO Double Scale Tape Measure 2 Pack Soft Flexible Sewing Tailor Measuring Tape for Weight Loss & Measurements**SUMFGO**$10.17**0 rev6mo ago](https://www.amazon.sg/dp/B0GFYKZV14) [**Singer 50003 Pro Series Retractable Pocket Tape Measure 96**SINGER**$11.13**5,071 rev2y ago](https://www.amazon.sg/dp/B00VU4SOQ2) [**HOTO Self-Lock Measure Tape - Dual-Scale Ergonomic Water-Repellent Shock-Absorbent 10ft**HOTO**$10.80**954 rev4y ago](https://www.amazon.sg/dp/B09YKQK6NZ) [**STANLEY Tylon Shock Resistant Measuring Tape 3m/ 5m/ 8m / Measure Tape (3m Type)**STANLEY**$11.33**4 rev5y ago](https://www.amazon.sg/dp/B08NSTH1RW) [**Smart Tape Measure Body with App - RENPHO Bluetooth Measuring Tapes for Body Measuring Weight Loss Muscle Gain Fitness Bodybuilding Retractable Measures Body Part Circumferences Inches & cm**RENPHO**$27.93**26,814 rev6y ago](https://www.amazon.sg/dp/B082W886W9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUMFGO Double Scale Tape Measure 2 Pack Soft Flexible Sewing Tailor Measuring Tape for Weight Loss & Measurements**SUMFGO**$10.17**0.0★**▲ 120%**](https://www.amazon.sg/dp/B0GFYKZV14) [**HOTO Self-Lock Measure Tape - Dual-Scale Ergonomic Water-Repellent Shock-Absorbent 10ft**HOTO**$10.80**4.7★**▲ 17%**](https://www.amazon.sg/dp/B09YKQK6NZ) [**STANLEY Tylon Shock Resistant Measuring Tape 3m/ 5m/ 8m / Measure Tape (3m Type)**STANLEY**$11.33**3.7★**— 3%**](https://www.amazon.sg/dp/B08NSTH1RW) [**Smart Tape Measure Body with App - RENPHO Bluetooth Measuring Tapes for Body Measuring Weight Loss Muscle Gain Fitness Bodybuilding Retractable Measures Body Part Circumferences Inches & cm**RENPHO**$27.93**4.3★**▼ 10%**](https://www.amazon.sg/dp/B082W886W9) [**Singer 50003 Pro Series Retractable Pocket Tape Measure 96**SINGER**$11.13**4.6★**▼ 15%**](https://www.amazon.sg/dp/B00VU4SOQ2)
**~~View all trending →~~**
## **What buyers say about measuring tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**100%
*“Works well”*
### **Top return reasons **
**Connectivity-Overall**100%
## **Common questions**
- **Is measuring tape profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the measuring tape niche?**
- 6 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.
- **What does it cost to enter the measuring tape niche?**
- Listings span $10.17–$27.96; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 6,325 reviews — the moat a new listing must climb.
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