---
title: "First Aid Kit — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/diy-and-tools/first-aid-kit"
last_updated: "2026-08-06T11:18:12.243Z"
locale: en
meta:
description: "Niche score 36/100 · $9K/yr market · 5K searches/yr · $76.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $9K/yr market · 5K searches/yr · $76.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "First Aid Kit — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **first aid kit**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 20Conversion 27Competition 7Returns 95Price range 59Avg price 84Brand share 0Review moat 97Quality gap 79
**Review moat**
**Incredible****58.5**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$76.62**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$18.49–$156.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$9K**
$9K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, first aid kit is a $9K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **first aid kit market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$19K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **50%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- SURVIVAL38% - Atickyaid36% - WATSONS17% - Be Smart Get Prepared9% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -10.6% search growth over the last 90 days.
200150Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/diy-and-tools/first-aid-kit/trend)
## **Top first aid kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$90520%$2K30%$3K40%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mini First Aid Kit - 120 Piece Small Waterproof Hard Shell Medical Kit for Car Home Office Travel Camping Sports Outdoor School - Emergency First Aid Supplies and Survival Kit (Black)**Atickyaid**$18.49**4.9★196 rev](https://www.amazon.sg/dp/B0DFQK98D7) [2**SURVIVAL Compact First Aid Kit**SURVIVAL**$49.33**4.0★35 rev](https://www.amazon.sg/dp/B07CL67YCM) [3**WATSONS Watsons First Aid Kit Small 1 set**WATSONS**$29.40**3.0★1 rev](https://www.amazon.sg/dp/B0CNXZ8GQG) [4**SURVIVAL Vehicle First Aid KIT**SURVIVAL**$108.46**4.7★87 rev](https://www.amazon.sg/dp/B09VKVRGJ7) [5**First Aid Kit Hard Red Case 326 Pieces Exceeds OSHA and ANSI Guidelines 100 People - Office Home Car School Emergency Survival Camping Hunting and Sports**Be Smart Get Prepared**$97.44**0.0★0 rev](https://www.amazon.sg/dp/B002DQY776)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mini First Aid Kit - 120 Piece Small Waterproof Hard Shell Medical Kit for Car Home Office Travel Camping Sports Outdoor School - Emergency First Aid Supplies and Survival Kit (Black)**Atickyaid**$18.49**196 rev3y ago](https://www.amazon.sg/dp/B0DFQK98D7) [**SURVIVAL Workplace First Aid KIT**SURVIVAL**$156.60**32 rev4y ago](https://www.amazon.sg/dp/B09VB78J54) [**SURVIVAL Compact First Aid Kit**SURVIVAL**$49.33**35 rev4y ago](https://www.amazon.sg/dp/B07CL67YCM) [**SURVIVAL Vehicle First Aid KIT**SURVIVAL**$108.46**87 rev4y ago](https://www.amazon.sg/dp/B09VKVRGJ7) [**WATSONS Watsons First Aid Kit Small 1 set**WATSONS**$29.40**1 rev4y ago](https://www.amazon.sg/dp/B0CNXZ8GQG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mini First Aid Kit - 120 Piece Small Waterproof Hard Shell Medical Kit for Car Home Office Travel Camping Sports Outdoor School - Emergency First Aid Supplies and Survival Kit (Black)**Atickyaid**$18.49**4.9★**▲ 119%**](https://www.amazon.sg/dp/B0DFQK98D7) [**First Aid Kit Hard Red Case 326 Pieces Exceeds OSHA and ANSI Guidelines 100 People - Office Home Car School Emergency Survival Camping Hunting and Sports**Be Smart Get Prepared**$97.44**0.0★**— 1%**](https://www.amazon.sg/dp/B002DQY776) [**WATSONS Watsons First Aid Kit Small 1 set**WATSONS**$29.40**3.0★**▼ 14%**](https://www.amazon.sg/dp/B0CNXZ8GQG) [**SURVIVAL Compact First Aid Kit**SURVIVAL**$49.33**4.0★**▼ 19%**](https://www.amazon.sg/dp/B07CL67YCM) [**SURVIVAL Workplace First Aid KIT**SURVIVAL**$156.60**4.6★**▼ 36%**](https://www.amazon.sg/dp/B09VB78J54)
**~~View all trending →~~**
## **Common questions**
- **Is first aid kit profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 6 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the first aid kit niche?**
- 4 brands and 7 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the first aid kit niche?**
- Listings span $18.49–$156.60; the average listing price is $76.62 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.
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